Every month, we introduce new products and features designed to simplify store management, boost sales, and strengthen your connections with customers. Come explore what's new and take your business to the next level!

Finance

Paying off negative balances

We have launched a new finance tool that will enable you to proactively pay off any negative balance on TikTok Shop and remain in good standing. A negative balance can occur when miscellaneous platform expenses or refunds exceed shop revenue during the settlement period.
Previously, any outstanding fees owed to TikTok Shop could only be paid by being deducted from your future payouts. Now, you can proactively pay off any negative balance via credit card or debit card.
Read more on how to pay off negative balances here.

Merchandising

Combined Listings

Combined Listings allow you to seamlessly connect related products to give your customers a smooth, integrated shopping experience with more choices. If you have two separate Product IDs and want to "connect them" on the Product Detail page, Combined Listings are for you. Keep shoppers engaged within your product catalog, encouraging them to explore more of your offerings and complete their purchase.
To get a detailed breakdown of how Combined Listings work, read more here.

Fulfilled by TikTok

Fulfilled by TikTok (FBT) hub placement fees

We’re committed to supporting your business and building a thriving marketplace on TikTok Shop.
In addition to the fee reductions we introduced in June, we have further lowered our fees in August to better align with the market and support your business on TikTok Shop.
You can see details on these fee reductions here. If you have any questions, please don’t hesitate to reach out to our seller service team via chat or by submitting a ticket.

Fulfilled by TikTok (FBT) Storage Rate Card Update

We also recently made changes to Fulfilled by TikTok (FBT) storage policy and fees to help you better manage your overall costs.
We’re doubling the free storage period from 30 days to 60 days, giving you more flexibility and time to manage your inventory. Additionally, you’ll receive up to 20% discount on storage fees for inventory stored in FBT warehouses beyond the 60-day period. This discount is valid through January 31, 2026.
You can find more details on the storage fees here. If you have any questions, please don’t hesitate to reach out to our seller service team via chat or by submitting a ticket.

Affiliate

Flat fee collabs is here

Creators are the cornerstone of many TikTok Shop growth strategies. Now you can drive sales and find new creators with flat fee collabs, a new way to partner with top-tier talent. This feature gives you more control over content, the flexibility to offer fixed payments, and built-in ad authorizations.
Read more about flat fee collabs.

Sample Request Update

Our team is always looking for ways to make Affiliate Center easier to use. New this month, GMV filters on the Sample Requests page now match what you're used in the Find Creators experience, making it simpler to find and filter for Creators.
Better filter your Sample Requests today.

Seller Marketing

One-Click Automated Plan Set-Up

TikTok Shop's Customer Relationship Management (CRM) tool is a free, easy-to-use feature that helps you build stronger relationships with your customers through personalized marketing messages and promotions.
Now, we've recently launched a one-click setup that helps you easily turn on 3 automated CRM plans: recover abandoned carts, recover incomplete checkouts, and post-purchase thank you. We've also launched Smart Coupons, which automatically attach the best available coupon to these messages.
Click here to read more on One-Click Automated Plan Set-Up today!

Customer Insights & Tags

This month, we've also updated our customer messaging tool, which allows you to communicate with buyers across every stage of the shopping journey, from pre-purchase questions to post-sale support. Now, you can understand who you're chatting with through customer clear tags and in-depth data. Tags show customers sentiment and buyer status, so you know who needs the most attention and how to prioritize your responses.
Explore these new customer insights and tags here.

Shop Design

Share your TikTok Shop

You now have the ability to easily share your TikTok Shop, curated product collections, or single product links/QR codes externally! Available in Seller Center PC and the app, this new feature will help you increase your traffic through organic, paid, and private domain channels.
To share your TikTok Shop, log in to Seller Center > Go to Marketing on the left-hand menu > Click Shop design > Tap the Share icon next to the Design shop button > then choose Get link or Get QR code.

Shop Design Header Image Upgrade

We've also improved the Header section within Shop Design to help you more easily create professional, branded storefronts. You can add a header with your logo, brand name, or a high-quality image to showcase your brand. A good-looking header can help increase visibility and improve trust with buyers. The system automatically checks that your header image is clear and high quality. If not, it won't appear in your shop!
Learn more about this upgrade and other auto-generated designs here.

Image Recommendation Generator

There's an enhanced image recommendation generator in the Shop Design tool to further help you decorate your TikTok Shop! The image generator will help create images with clear calls-to-action, strong value propositions, and visual impact. There are 3 themes you can choose from: promotion, new release and branding. These images can be customized to your liking or you can choose from our existing template that fits your style.
Learn how to create impactful visuals for your shop by clicking here.

Partner Apps

Smarter App Recommendations

We're making it easier than ever to discover and install apps that fit right into your selling journey on TikTok Shop. Smarter app recommendations help you boost your operational efficiency by recommending advanced operational apps that align with your business needs based on your seller center data and usage. Get recommendations for apps that help streamline your workflow, that unlock new sales potential by scaling faster, and that integrate smoothly with your existing systems.
Read more on Smarter App Recommendations here.