Every month, we introduce new products and features designed to simplify store management, boost sales, and strengthen your connections with customers. Come explore what's new and take your business to the next level!

SELLER GROWTH

Kickstart your TikTok Shop journey with Seller Camp

Get the support, rewards, and insights you need to land your first order—fast. Our updated growth camp page is customized to show you incentives, missions, and community support.
Earn up to $1,100 in vouchers by completing tasks, enjoy a special 60-day 3% referral fee, and connect with a supportive seller community to learn and grow together.
Get started

Get the help you need, exactly where you need it with Seller Assistant

Introducing our new AI-powered chatbot in Seller Center—designed to save you time and provide instant answers. Get tailored alerts and recommendations to quickly resolve issues and stay focused on growing your business. Need help with a feature? Just ask your assistant and get a quick response.
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PRODUCTS & MERCHANDISING

Build trust and credibility with increased customer reviews

Product review apps make it easy to import, manage, and showcase authentic customer reviews on your shop product pages. Install a trusted app today and grow your review count, build shopper trust, and drive sales faster.
Browse apps

Give shoppers more details with Multi-Image Variants

Now, you can add up to 9 images per product variant to highlight different angles, colors, and models—helping shoppers better understand your products and make confident purchases, leading to more sales and fewer returns. Available on Seller Center PC, app, Excel, and API.
Learn more about how it works in Seller Center on app here, and Excel here.

MARKETING & PROMOTIONS

Grow your follower base with Follower Coupons

With this new promotional tool in Seller Center, you can now offer exclusive discounts to shoppers who follow your shop or LIVE, helping you attract more followers, convert them into customers, and increase sales, all while building a loyal and engaged customer base.
Check it out

Give shoppers important product size info

With our new product size features, you can select from clear, standard sizes and design a size chart that guides shoppers to the perfect fit—helping reduce returns and improve shopper satisfaction. Learn more

AFFILIATE CENTER

Refundable Samples update

Starting 4/3, refundable samples will be tied exclusively to sales performance—not just content. This helps you control marketing spend, lower risk, and maximize your sample investment by focusing refunds on creators who generate sales.
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Creator ability to re-apply for samples

Interested creators can now re-apply for samples, turning expired or withdrawn sample requests into new collaboration opportunities.
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Shop Ads commission rates for Creators

Take control of your ad commissions in Target Collaborations—set rates that align with your goals and avoid unexpected costs.
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SHIPPING & LOGISTICS

Combine LIVE orders into a single shipment

Lower your shipping costs and improve profitability by consolidating orders from the same shopper during a LIVE into a single shipment, as long as these orders share a common warehouse and destination address.
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Changes to Express Shipping

To ensure fast delivery for shoppers, we're updating Express shipping requirements. As of 3/14, you must maintain a 95% on-time delivery rate within 3 business days (previously 4) to offer Express shipping.
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Ship Fulfilled by TikTok (FBT) products in their original packaging

This feature allows sellers to opt-in eligible products and have FBT ship those items in their original packaging directly to customers. In addition to simplifying fulfillment, eligible products will receive a discount on every order they’re included in.
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Changes to Fulfilled by TikTok (FBT) sample fees

We’re making it more affordable for FBT sellers to send samples to creators. Starting March 17, the additional fee per package will drop from $5.99 to just $1.99, making it easier and more budget-friendly for sellers to collaborate with more creators.