February 2025 Product Innovation
03/12/2025
Summary
What new features are available for creating shoppable content on TikTok Shop?
- The Shoppable Video Center allows sellers to publish videos quickly, access tips for boosting sales, and use Video Diagnosis to eliminate guesswork.
How can Shopify sellers optimize their product listings on TikTok Shop?
- Sellers can identify top-performing products from their Shopify catalog and list them on TikTok Shop to earn rewards like discounts and extra impressions.
What tools are available for improving product visibility and SEO on TikTok Shop?
- The Top and Rising Search Keywords tab in Seller Center Analytics helps sellers optimize product titles using high-demand, low-supply keywords.
What improvements have been made to the Fulfilled by TikTok (FBT) logistics process?
- Enhancements include a simpler removal order process, a cost estimate calculator, and an appointment booking feature for better inventory management.
How can sellers leverage growth opportunities on TikTok Shop?
- The revamped Growth Opportunities page offers customized growth goals, promotions, and best practices to help sellers enhance their shop and secure their first order.
Every month, we introduce new products and features designed to simplify store management, boost sales, and strengthen your connections with customers. Come explore what's new and take your business to the next level!
Now, you can:
Check out Product Opportunities in Seller Center to get started. At the top, you'll see a list of most-wanted products from your Shopify catalog. Add them to TikTok Shop to become eligible for perks like product discounts and extra impressions.
Learn more
Learn more
Learn more
Learn more
SHOPPABLE CONTENT
Shoppable Video Center
The Shoppable Video Center is your go-to resource for speeding up your sales. It's beginner-friendly and empowers you to learn more, get inspired, and create your first Shoppable Video—all from the convenience of Seller Center.Now, you can:
- Publish Shoppable Video in minutes.
- Discover insider tips for building sales momentum.
- Eliminate guesswork with Video Diagnosis.
PRODUCTS & MERCHANDISING
Product Opportunities for Shopify
Shopify sellers, you can now easily identify and list your top-performing products on TikTok Shop, all while earning rewards. Keep your inventory fresh and relevant and attract more shoppers by listing popular products that shoppers want.Check out Product Opportunities in Seller Center to get started. At the top, you'll see a list of most-wanted products from your Shopify catalog. Add them to TikTok Shop to become eligible for perks like product discounts and extra impressions.
Learn more
Top and Rising Search Keywords
Our new Top and Rising Search Keywords tab in Seller Center Analytics shows high-demand, low-supply keywords on TikTok Shop. Use these insights to optimize your product titles for better SEO or add new products to stay ahead of the competition.Learn more
SHIPPING & LOGISTICS
Gain better control over Fulfilled by TikTok (FBT) deadwood removals
Managing your FBT inventory efficiently saves you money on storage and keeps your operations running smoothly. To make removals easier, we’ve added three key upgrades: a simpler removal order process, a cost estimate calculator, and an appointment booking feature.Learn more
GROWTH
Growth Opportunities
We are excited to announce the fully revamped Growth Opportunities, designed to enhance your journey with us and and get your first order. Our updated Growth Opportunities page is customized to show you growth goals, promotions, and best practices tailor-made for your shop.Learn more