December 2025 Product Innovation
01/20/2026
Summary
What new tools and features has TikTok Shop introduced to help sellers grow their business more efficiently?
- TikTok Shop launched the Smart Promotion Program for automated sales optimization, the Image-to-Video tool for easy shoppable video creation, reduced FBT storage fees, streamlined affiliate workflows, and new App Store integrations like Loox for enhanced social proof.
How can sellers leverage merchandising updates like Product Opportunities and Shoppable Videos to increase sales?
- Sellers can explore trending keywords and products weekly via Product Opportunities to optimize titles and descriptions, boosting visibility and sales. Shoppable Videos link products directly in short videos, driving traffic from TikTok’s For You page straight to their shops.
What improvements have been made to the Fulfilled by TikTok (FBT) program, and how do they benefit sellers?
- FBT onboarding now includes a new homepage and analytics showing logistics, traffic, and GMV benefits with side-by-side FBT vs. seller-fulfilled comparisons. Storage fees are further discounted for inventory stored up to 270 days, reducing seller costs with no expiration on these discounts.
How does the new automated sample approval workflow enhance collaboration with creators in the Affiliate Center?
- Sellers can set auto-approval criteria based on creator metrics like 30-day GMV and posting rate, plus shop-level quotas and price limits, speeding up sample approvals, reducing manual work, and accelerating content creation with creators.
What benefits does the TikTok Shop App Store integration with apps like Loox provide to sellers?
- Loox syncs Shopify customer photo reviews automatically to TikTok Shop, providing authentic visual social proof that builds shopper trust and increases sales, with daily automatic updates requiring no manual effort from sellers.
We're excited to share the latest tools and features rolled out over the past month, all designed to help your business on TikTok Shop grow smarter, faster, and more efficiently. Today's update include high-impact tools designed to boost seller growth, including the Smart Promotion Program for automated sales optimization and the Image-to-Video tool for simplified content creation. We’ve also enhanced the seller experience through reduced FBT storage fees, streamlined affiliate workflows, and new App Store integrations like Loox to help you scale your operations and social proof more efficiently.
Bookmark this page to learn through things at your own pace or watch our webinar below if you prefer listening rather than reading!
See what's trending on TikTok each week with Product Opportunities to help guide your TikTok shop strategy. Plus, if you see something trending that matches something you already have in your catalog, you can also match your products against popular keywords, hashtags, subcategories, and products to gain more views and sales. ProductStay ahead of the competition, boost your Shop tab visibility, and find your next best seller!
Explore your Product Opportunities now or read our Feature Guide for a detailed walkthrough.
The tool is designed to make video creation easier, even if you’ve never made a video before! Using the product photos you already have, you can create shoppable videos that help shoppers better understand your products and make decisions with confidence.
Why should you try Image-to-Video? You’ll receive two video versions each time so you can choose the version that fits your product best, you can retry with different images at any time, and there’s no cost to use the tool!
We’re launching a new Homepage + Analytics experience that clearly highlights the logistics, traffic, and GMV improvements driven by FBT. The update includes streamlined metrics, side-by-side comparisons of FBT vs. seller-fulfilled shipping, and simplified trend charts for metrics, GMV, and traffic—making it easier for sellers to understand FBT’s impact and ultimately increasing adoption.
We’re now excited to share another major update designed to make stocking FBT products even easier. The 60-day free storage period remains unchanged, and we’re further reducing storage fees for inventory stored up to 270 days, offering discounts ranging from 14% to 43% with no timebound end date.
Storage fees for inventory stored beyond 270 days will remain unchanged, without an expiry date.
You can find more details on the storage fees here. If you have any questions, please don’t hesitate to reach out to our seller service team via chat or by submitting a ticket.
Introducing new auto-approval options: this is your new way to define creator quality and instantly approve high-potential sample requests. No more endless manual clicking. Set your criteria once, and let TikTok Shop handle the rest. Stop wasting time reviewing requests you’d probably approve anyway. Automated approvals mean creators get products faster, and you get content quicker. Don't worry, you can define your standards based on criteria like a creator’s T30D GMV and posting rate. You can also set shop-level quotas and product price limits to manage your inventory risk.
Go to Sample requests to try it today or read the feature guide for more information first.
Smart Promotion Program uses Seller Center promotions, such as coupons and subsidies, to help you reach more shoppers and drive higher GMV. We handle everything from strategy to execution, so you can focus on creating content and running your shop
The program will officially launch on January 20, 2026. To join and continue participating in the program, your Shop Performance Score (SPS) must be at least 3.5. You can also withdraw at any time.
Click here to learn more about Smart Promotion Program.
Why use Loox?
Use this new report to understan off-site purchase behaviors linked to LIVE streams, videos, or product cards informs investment in content types that drive incremental sales beyond TikTok!
Read our Feature Guide for more information or find it in Seller Center today: Seller Center > Analytics > Marketing analytics > Promotion > Off-site Performance.
Bookmark this page to learn through things at your own pace or watch our webinar below if you prefer listening rather than reading!
Merchandising
Merchandising is all about helping you perfect your product pages, create bundles and subscriptions, and manage crucial customer ratings and reviews. See related updates below:Product Opportunities
Are you looking for inspiration for a new product idea? Or thinking about popular keywords to add to your product titles and descriptions to capture customer interest?See what's trending on TikTok each week with Product Opportunities to help guide your TikTok shop strategy. Plus, if you see something trending that matches something you already have in your catalog, you can also match your products against popular keywords, hashtags, subcategories, and products to gain more views and sales. ProductStay ahead of the competition, boost your Shop tab visibility, and find your next best seller!
Shoppable Videos
A Shoppable Video is a short video that you post to TikTok that includes a product link to your shop and its currently the best way to drive sales on TikTok Shop. Making shoppable content that appears on the For You page in the TikTok app helps drive shoppers straight into your store.Image-to-Video Tool
If you haven’t created a new shoppable video yet, now is a great time to try Image-to-Video.The tool is designed to make video creation easier, even if you’ve never made a video before! Using the product photos you already have, you can create shoppable videos that help shoppers better understand your products and make decisions with confidence.
Why should you try Image-to-Video? You’ll receive two video versions each time so you can choose the version that fits your product best, you can retry with different images at any time, and there’s no cost to use the tool!
Get started now or check out this Feature Guide for more information.
Logistics & Fulfillment
Fulfilled by TikTok (FBT) Onboarding Experience
We are introducing onboarding enhancements to better showcase the value of FBT. These improvements will be available to all newly onboarded sellers.We’re launching a new Homepage + Analytics experience that clearly highlights the logistics, traffic, and GMV improvements driven by FBT. The update includes streamlined metrics, side-by-side comparisons of FBT vs. seller-fulfilled shipping, and simplified trend charts for metrics, GMV, and traffic—making it easier for sellers to understand FBT’s impact and ultimately increasing adoption.
2025 Fulfilled by TikTok (FBT) Storage Rate Card Update
We’re committed to supporting your business and building a thriving marketplace on TikTok Shop. A few months ago, we doubled the free storage period to 60 days and introduced discounted storage fees to help reduce costs for sellers using FBT.We’re now excited to share another major update designed to make stocking FBT products even easier. The 60-day free storage period remains unchanged, and we’re further reducing storage fees for inventory stored up to 270 days, offering discounts ranging from 14% to 43% with no timebound end date.
Storage fees for inventory stored beyond 270 days will remain unchanged, without an expiry date.
You can find more details on the storage fees here. If you have any questions, please don’t hesitate to reach out to our seller service team via chat or by submitting a ticket.
Working with Affiliates
Creator collabs and samples can be a core part of your growth strategy. See our latest creator and sample-related updates below. New to working with creators and using Affilicate Center? Check out our introductory Feature Guides on Affiliate Center here before reading about the latest updates.Sample Workflow Improvements
Ready to get back precious time and accelerate your Affiliate collaborations? Good, because we’ve got a upgrade for how you manage samples!Go to Sample requests to try it today or read the feature guide for more information first.
Promotions
Smart Promotion
We're excited to introduce Smart Promotion Program, a new TikTok Shop program designed to help you grow your business with transparent fees, stronger product visibility, and fully managed Seller Center promotional support.Smart Promotion Program uses Seller Center promotions, such as coupons and subsidies, to help you reach more shoppers and drive higher GMV. We handle everything from strategy to execution, so you can focus on creating content and running your shop
The program will officially launch on January 20, 2026. To join and continue participating in the program, your Shop Performance Score (SPS) must be at least 3.5. You can also withdraw at any time.
Click here to learn more about Smart Promotion Program.
TikTok Shop App Store
The TikTok Shop App Store features apps developed by trusted third-party developers who offer expanded functionality and solutions beyond what's available in Seller Center. Check out some of our latest apps that can help you manage your growing business!Loox App Launch
Loox is one of our newest Customer Review apps launched in our TTS App Store. It's a visual product reviews solution that helps Shopify merchants build trust and increase sales through authentic customer content.Why use Loox?
- Set it once, and Loox automatically syncs your existing Shopify reviews to TikTok Shop according to product ID.
- Photos Included: TikTok shoppers want visual proof. Loox syncs your customer photo reviews automatically, giving shoppers exactly what they need to buy with confidence.
- Daily Automatic Updates: Every new review collected on Shopify flows directly to your TikTok Shop. No manual work. No checking back. Just continuous social proof across both channels.
Analytics
Offsite Performance Analysis
We have a new Offsite Performance Analysis that measures TikTok-driven sales beyond TikTok Shop, specifically on your own DTC/Shopify sites, showing the combined impact of organic and paid TikTok activities on total business performance. This will help you better understand how TikTok efforts drive incremental revenue off-platform.Use this new report to understan off-site purchase behaviors linked to LIVE streams, videos, or product cards informs investment in content types that drive incremental sales beyond TikTok!Read our Feature Guide for more information or find it in Seller Center today: Seller Center > Analytics > Marketing analytics > Promotion > Off-site Performance.