Every month, we introduce new products and features designed to simplify store management, boost sales, and strengthen your connections with customers. Come explore what's new and take your business to the next level!

Merchandising

Hero Program

We recently launched the Hero Program, TikTok Shop's guide to help you turn your products into bestsellers and earn rewards as you go. It's based on the strategies used by our most successful sellers and includes 7 proven actions—like improving your product listings, running discounts, sending samples, and more. If you haven't tried it yet, now's the perfect time.
Explore the Hero Program now

Product Subscriptions

Product Subscriptions is a new feature that allows sellers to offer an extra discount to customers who subscribe to repeat purchases vs. a one-time purchase of select products. Providing discounts for repeat purchases can provide sellers with increased revenue, a predictable stream of revenue through repeat sales, and increased customer retention and loyalty. Already using product subscriptions? Check out our "New Customer Discount" to win even more subscriptions. This feature is limited to sellers in certain categories, so read through our feature guide for more information.
To learn more, click here.

Product Ranking

We're excited to show you a new way to identify what has been selling well on TikTok Shop. With Product Ranking, you will be able to review products with the top sales in your product's category and its click-through rate. Beyond discovering top GMV-driving products, Product Ranking will help you benchmark your product performance against these top-ranking products and determine what's working.
To explore Product Ranking, click here.

Cross-Category Virtual Bundles

Virtual Bundles refer to a group of existing products that are sold together as a single package, but the items are not physically bundled together. Virtual bundles help increase average order value, increase customer satisfaction, and even help clear out old inventory. Now, we have an exciting update that you can virtually bundle products from separate categories. This feature is limited to certain categories, so read our feature guide for more information.
To learn more, click here.

Shop Design Templates

Quickly update the look and feel of your shop with 10 free, easy-to-use templates. Some include smart features that automatically highlight your top products or generate eye-catching visuals for sales and special offers. This will help you update your shop faster, keep shoppers engaged, and drive more conversion.
To explore the templates, click here.

Bulk Upload Template Change

We have an update to our Bulk Listing Templates. You can now add your products faster and easier by downloading the bulk template for the exact category your product fits into.
To learn more, click here.

Customer Relationship Management

Smart IM Tools

With our Smart IM Tools, you can manage customer conversations more efficiently with the right tools and information in one place. These tools will help you handle issues quickly, automate responses to common questions, and come with resources such as FAQs to help you get started fast.
To learn more, click here.

IM Order Cancellation Message

As part of the Smart IM Tools, we now have an IM Order Cancellation Message to automatically notify buyers when you cancel an order. This automated message will set clear expectations, reduce confusion, and improve the shopping experience.
To learn more, click here.

New CRM Plan: Welcome New Followers

This new "Welcome New Followers" CRM plan is an automated flow that helps you automatically engage new shop followers and turn them into first-time buyers. With message templates and optional discounts, you can easily build relationships, drive conversion, and grow sales.
To learn more, click here.

CRM Targeted Coupons

With CRM targeted coupons, you can create targeted coupons for your custom audience segments to increase conversion and sales. Simply create or select a custom segment in CRM, then create a coupon from the segment list to launch a new target coupon.
To learn more, click here.

Shipping and Logistics

3 Day Shipping Badge

We are launching the 3-day shipping badge program, which rewards you when you consistently meet 3-business-day (3BD) delivery commitments. This program helps you enhance your product visibility by automatically assigning a 3DD badge to eligible listings based on delivery performance. Sellers are automatically enrolled in the 3-Day SHopping Program based on your shop's historical delivery performance.
To learn more, click here.