Tiktok Shop Academy

How to Tag Products or Showcases in Comments

01/14/2026

Short Video Operation

Summary

What is the new TikTok Shop feature for creators and how does it benefit sellers?

  • Creators can now add clickable product links directly in comment replies when viewers ask about products, enabling faster purchases and reducing friction by eliminating the need for viewers to search manually.
  • This feature turns comment interactions into direct sales opportunities by sending shoppers straight to product pages, enhancing conversion potential.

Who is eligible to use this product-linking feature in comment replies and how can they access it?

  • The feature is available only to TikTok Shop creators in good standing with Showcase enabled, replying to comments on their own videos that show clear product interest.
  • If the reply option doesn’t appear, it may be due to ineligible comments or account status; the link icon shows only on comments with shopping intent.

How do creators add product links in comment replies using this feature?

  • Creators open the video comments, tap Reply on a relevant comment, then tap the link icon to select a product from their Showcase or TikTok Shop catalog; the product name can be edited before posting.
  • The linked product appears as a clickable name in the reply, leading viewers to the product page with a commission disclosure and easy return to comments.

What are the usage rules and best practices for linking products in comment replies?

  • Only one product link per comment and up to three products per Q&A thread are allowed; links must be relevant to the question and products must be active and approved on TikTok Shop.
  • Links to unavailable or policy-violating products are automatically removed; creators should avoid linking unrelated products or those not requested by viewers.
This feature is currently only available for select creators.
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💡 Feature Overview

This feature lets you add product links directly into your comment replies when viewers ask about a product in your video.
Instead of telling viewers to search, check your bio, or guess which product you mean, you can reply with a clickable product link right in the comments. Viewers can tap the link to open the product page and easily return to the comment thread.
Key Benefits:
  • Help shoppers buy faster: When someone asks about a product, you can reply directly with the link.
  • Reduce friction: Shoppers can tap the link in your reply instead of searching for the product.
  • Turn comments into sales: Replies don't just answer questions. They send shoppers straight to the product and help drive sales.
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🧭 How to Access This Feature

You’ll see this feature only when you’re replying to eligible comments.
You can use this feature if:
  • You are replying to comments on your own videos
  • You are a TikTok Shop creator in good standing
  • You have Showcase enabled
  • The comment shows clear product interest (for example: “Where is this from?”)
If you don’t see the option, the comment may not be eligible, or your account may not meet the requirements yet.
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⚙️ How it Works

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  1. Open your video’s comments: Find a comment asking about a product shown or mentioned in the video.
  2. Tap Reply: Start typing your response as usual.
  3. Tap the link icon: The icon appears only on comments that show clear shopping intent (for example, asking where to buy the product or requesting a product link).
  4. Choose a product: Products from your Showcase appear first. You can also search for eligible products from TikTok Shop. If the product isn't already in your Showcase, it will be added automatically.
  5. Edit the product name (optional): Adjust the name so it reads naturally in your reply.
  6. Post your reply: The product name will appear as a clickable link in your comment.
What viewers see:
  • Viewers see your reply with a linked product name
  • When they tap the link, the product detail page opens
  • A commission disclosure appears at the top of the product page
  • Viewers can easily return to the comment section after viewing the product
Usage Rules & Best Practices
  • 1 product per comment
  • Up to 3 products per Q&A thread
  • Only link products that are relevant to the question
  • Use links when viewers ask — avoid linking products that weren’t mentioned or requested
  • Products must be active and approved on TikTok Shop
If a product becomes unavailable or violates policy, the link will be removed automatically.
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