What are the main functionalities of the TikTok Shop Seller Center App for sellers?

• The app enables sellers to register, manage products, process orders, handle returns/refunds, provide customer support, and analyze sales data—all from their mobile devices.
• It also introduces an affiliate entrance for newcomers to affiliate marketing, facilitating seamless onboarding and product collaboration.

How can sellers set up and manage open collaboration with affiliates using the app?

• Sellers navigate to the Affiliate Center tab, enable Auto-add products to automatically include new products in open collaboration, and set commission rates at both global and product levels.
• They can view and edit commission rates in the Open Collaboration tab and add products not yet included; commission changes take 30 days to affect existing creators.

What important considerations should sellers keep in mind regarding commission rate changes for affiliates?

• If commission rates are edited after creators have started promoting products, the original commission rates remain effective for those creators for up to 30 days before changes apply.
• This delay ensures fairness and transparency for ongoing affiliate promotions.

What benefits does the affiliate entrance in the Seller Center App provide to new sellers or creators?

• It simplifies onboarding for newcomers to affiliate marketing by integrating product addition and collaboration management within the app.
• This feature encourages broader participation and easier product promotion through affiliate partnerships.