Seller Enforcement Policy
10/14/2025
This policy outlines how TikTok Shop addresses non-compliance with our policies and performance standards.Key Points:
- TikTok Shop may take enforcement actions when your shop violates our policies or does not meet our performance standards. These actions may include deducting points from your Account Health Rating (AHR). We will take additional enforcement actions when your AHR drops to 150, 100, 50 and 0 points.
- You can appeal or correct your violations, but these are subject to strict timelines, so check your Account Health Rating page regularly! If your appeal or correction is successful, we will remove the enforcement actions for these violations and restore any privileges withdrawn.
Enforcement Actions
We may take enforcement actions against a seller's account or their shop for violating our policies or not meeting our performance standards. These include:- Sending warning messages
- Temporarily restricting access to specific seller account features and functions
- Removing or freezing product listings
- Suspending or restricting access to campaigns, user growth events, affiliate programs, and other platform benefits
- Temporarily reducing the visibility of the shop or its products
- Deferred Settlement Period
- Temporarily or permanently suspending the ability to withdraw funds from the seller account
- Deducting from the seller account balance to cover any losses or damages
- Initiating legal action against the seller
- Reporting the seller to relevant authorities
- The law requiring us to do so
- We suspect fraudulent, deceptive, illegal, or harmful activity on the seller account
- The seller breached policies that fall outside the scope of the AHR
Withholding Balance
If we determine that the seller violated any of our policies or our Seller Terms of Service, we may take enforcement actions against their account. This may include temporarily suspending their ability to withdraw funds from their account.Depending on the nature and severity of the violation, the seller's funds may be temporarily withheld for 45, 90 or 365 days. At the end of the withholding period, we will offset any outstanding financial losses, such as those described in the Seller Terms of Service, and disburse the remaining funds.
We may also withhold funds for reasons including:
- Inventory removal costs
- Guarantee programs
- Outstanding financial obligations including negative balances, fees, chargebacks, refunds, and undelivered items
- Any other losses associated with the seller's account
We reserve the right to take further enforcement actions in accordance with our policies and Seller Terms of Service.
Connected Accounts
We consider seller accounts to be connected if they share characteristics such as:- Identical contact information (such as phone number or email address)
- Identical payment information or bank account
Notification Of Violation
We will inform you of any violation via email and your Seller Center Inbox. We may use additional channels to inform you, depending on the nature of the violation. We will also inform you via the same channels when your AHR is 10 points away from the next milestone.
Appeal
Depending on the violation, you may be able to appeal an enforcement action. Appeals must be filed through the Seller Center. We will investigate the case and take corrective actions where applicable. All decisions are made at our sole discretion.❗Submitting an appeal does not guarantee approval. It only ensures a careful review of your evidence. We may also review your account history and risk profile if they are relevant to the violation.
- You are limited to two appeals per violation. All decisions made by us after the second appeal are final.
- You must file your first appeal within 30 days of being notified of the violation. If your appeal is rejected, you can file a second one within 15 days. We will not review any appeals raised after these timelines.
- If your appeal is successful, we will remove any enforcement actions taken and restore any privileges withdrawn.
- It is your sole responsibility to collect, prepare, and upload all supporting documentation supporting your appeal. We may request additional information, if necessary.
Correction
Depending on the violation, you can take actions to correct it, as an alternative to appealing it. Corrections must be done through the Seller Center. Correction is available for some violations where we do not take immediate enforcement actions.
If you want to correct a violation, you must do so within 12 to 72 hours of being notified of it. The exact time period depends on the violation. We will review your corrective actions and, if we deem them sufficient, we will not take the enforcement actions attached to the violation.Best Practices When Dealing With Violations
- Check your email and Seller Center Inbox once a day so you can act quickly to address any violations.
- For example, milestone enforcements are one of the situations where we will not immediately take enforcement actions. To avoid these enforcement actions, submit your appeals or correct your violations as soon as possible, within the stipulated period, to kickstart our review process.
- Head over to the Account Health Rating Page as soon as you are notified of a violation to see what actions you can take.
- If the violation has a "View" button, it means you received a warning with no enforcement actions taken, or the appeal or correction window has closed. You should still click on it to learn more about which policy was violated and what actions you can take to avoid re-violating in future.
- If the violation has a "View & Appeal", "View & Correct", or "View & Appeal/Correct" button, click on it to learn more about the violation, and what supporting documentation you need to provide or actions you need to take if you want to appeal or correct the violation.
- Pay attention to your most common violations; these will be indicated on the Account Health Rating page. The more you repeat a violation, the stronger the enforcement actions will be for every additional violation.
- For example, if your shop has violated our Prohibited Products Policy four times, we may issue you just a warning for the first violation, but we may start deducting an increasing number of points from your second violation onwards.
- Pay attention to your metrics performance. Stay on track with best practices from our seller policies and recommended targets for each metric. Hover over each metric on the Account Health Rating page for their definitions and assessment periods. Your key metrics include:
- Take quizzes as often as you can! For every quiz you pass, you gain points or reduce the duration of your milestone enforcements. Read our All about TikTok Shop's Policy/Milestone Quiz article for more information.
Frequently Asked Questions (FAQs)
What types of violations can I correct?
- Correction is available for some violations where we do not take immediate enforcement actions.
What is the difference between appealing a violation and correcting it?
- When you appeal a violation, you believe that it should not have been issued in the first place. But when you correct a violation, you agree that it was correctly issued and you are taking actions to correct it. In any case, the consequence of a successful correction is the same as a successful appeal. In both cases, we will withdraw any enforcement actions taken and restore any privileges withdrawn.