Affiliate Creator Product Selection Policy

Key Points:

Promotion of certain products is subject to qualification criteria set by TikTok Shop policies. Your eligibility is determined by the following factors, which may vary based on the product category:

• Creator Health Rating (CHR) of 150 or higher
• Promotion Performance Score (PPS) of 3.5 or higher
• Your track record of sales
• Your ability to produce high-quality e-commerce content

[Affiliate Creator Product Selection]

This policy explains what you need to do to promote certain products. Your eligibility is based on your:

• Creator Health Rating (CHR)
• Promotion Performance Score (PPS)
• Track record of sales
• Ongoing ability to create high-quality content

If you do not meet the criteria, you may face restrictions. These rules help us protect the community, maintain high promotion quality, ensure compliance, and create a better experience for everyone.

Affiliate Marketing:

Affiliate Marketing is a commission-based partnership between sellers and creators who promote their products. Here is what it offers:

• Sellers can invite creators to promote eligible products on their behalf. These are known as "affiliate products".
• Creators can browse and choose affiliate products from specific sellers to promote and earn commissions.
• TikTok Shop may also recommend a seller’s affiliate products to creators for potential promotion.

For more details, refer here: Affiliate Marketing Policy

What you Need to Know

To improve promotion quality, TikTok Shop is adding new requirements for some product categories.
These requirements help:

• Protect customer experience
• Improve promotion quality
• Maintain platform integrity

What is Being Updated

Promotion Eligibility Requirements for Selected CategoriesAffiliate creators must be eligible before promoting products in the 17 specified categories.
These requirements apply when adding products to:

• Showcase
• LIVE
• Video anchors

Creators who do not meet the required criteria will receive an automated notification explaining why the product cannot be added.

Eligibility Thresholds

Our 17 specified product categories are in 2 groups. Each group has its own requirements. 11 categories follow one set of rules, and the other 6 have rules tailored to the products.

Categories subject to General Eligibility Criteria

These categories follow the updated promotion eligibility requirements listed below.

1. AV Receivers
2. Collectibles
3. Fabrics & Sewing Supplies
4. Home Cinema Systems
5. Large Home Appliances
6. Natural Crystal
7. Pre-owned Products
8. Refurbished Electronics
9. Smart & Wearable Devices
10. Tool Organizers
11. Universal Accessories
12. Virtual Goods

Eligibility Rules:

• You must have a Promotion Performance Score (PPS) of 3.5 or higher.
• You must have a Creator Health Rating (CHR) of 150 or higher.

Categories With Their Own Eligibility Rules

These categories follow criteria designed to better align with the nature of the products.

1. Beauty Supplements
2. Essential Oils for Aromatherapy
3. Fitness Supplements
4. Herbal Supplements
5. Sleep & Snoring
6. Vitamins, Minerals & Wellness Supplements

Eligibility Rules:Meet 1 of the following:

• You must have a recent track record of sales, regardless of category.
• You must consistently produce high-quality e-commerce content, even with no recent sales. For more information on what qualifies as high-quality content, refer here: Good Quality Video Guide.

Invite-Only CategoriesSome categories are limited to invited creators only. These include certain sensitive categories (such as Sexual Wellness and Performance Enhancers) and newer categories (such as Collectible Coins and Digital Games).
These categories are not currently open for applications or access requests.

Compliance Checklist: Are You Eligible to Promote These Products?

Before adding products to your showcase, LIVE, or video anchors, make sure you meet the requirements for the relevant category group.

Checklist: General Criteria

• Promotion Performance Score (PPS) of 3.5 or higher
• Creator Health Rating (CHR) of 150 or higher

Checklist: Categories With Tailored Eligibility

• Have a recent track record of sales (regardless of category)
• Consistently produce high-quality e-commerce content

Checklist: Invite-Only Categories

• Promotion is limited to invited creators only.

Important Reminder

If you do not meet the requirements for a product, you cannot add it to your Showcase, LIVE, or video anchors.
An automated notification will explain the reason for the restriction.

Frequently Asked Questions (FAQ)

Why can I not add this product to my showcase, video, or LIVE?

Your ability to promote certain products depends on the product category. Eligibility is determined by your Creator Health Rating (CHR), Promotion Performance Score (PPS), your track record of sales, and your ongoing ability to create high-quality content.

If your scores fall below the required thresholds, you may face restrictions when promoting these products. These standards are in place to help maintain quality and compliance with TikTok Shop. We encourage you to improve your PPS and maintain a strong compliance record to access more product promotion opportunities.

Note: If the selected product falls under a category that is available to invited creators only, you will not be able to add it. Please select a different category that is applicable to the product.

Where do I find my Promotion Performance Score?

To learn more about Promotion Performance Score, refer to the following guide: Promotion Performance Score

What does it mean when I receive a message after trying to add a product to my showcase, LIVE, or video anchor?

The message indicates that you are currently not eligible to promote products in this category. This may be due to one or more of the following reasons:

• Your Promotion Performance Score (PPS) is below 3.5
• Your Creator Health Rating (CHR) is below 150
• Your recent track record of sales
• Your ongoing ability to create high-quality content
• The selected category is not open to all creators and is currently invite-only

As a result, your attempt to add and promote the product was rejected. We recommend reviewing your account health for more details and selecting a product from a different category to promote.

When do we reassess your eligibility once your PPS score becomes available?

Eligibility is reassessed in real time. Each time you select a product, the system triggers an instant verification. Once the PPS score is available, the next time you select a product in a designated category, eligibility will be evaluated based on the updated PPS score.

Is there a minimum number of orders within a specific timeframe required to generate a PPS score?

Yes. You must meet a minimum order requirement. For detailed criteria, please refer to the information in this article: Guide to Promotion Performance Score

If your PPS score later drops below the threshold, will you lose access to promote products you were previously approved for?

No. This is a real-time verification, so it does not affect past actions. Once you have successfully selected and anchored a product, your ability to continue promoting it will not be impacted. This is true even if your PPS score becomes ineligible later.

Is there a grace period or notification before access is restricted?

No. There is no grace period or notification process for access changes.