Key Points:

Promotion of certain products is subject to qualification criteria set by TikTok Shop policies. Your eligibility is determined by the following factors, which may vary based on the product category:

a) Creator Health Rating (CHR)

b) Promotion Performance Score (PPS)

c) Creator's track record of sales

d) Creator's ability to produce high-quality content

Affiliate Creator Product Selection

This policy outlines how eligibility to promote certain products is based on your Creator Health Rating (CHR), Promotion Performance Score (PPS), Creator's track record of sales and your ongoing ability to create high-quality content.
Creators who do not meet the criteria may face restrictions in accordance with platform policies and other standards designed to protect our community. By enforcing these guidelines, we aim to uphold high promotion quality, ensure compliance, and create a better overall experience for both creators and buyers.

Affiliate Marketing

Affiliate Marketing is a commission-based partnership between sellers and creators who promote their products. Here’s what it offers:

• Sellers can invite creators to promote eligible products on their behalf, these are known as “affiliate products.”
• Creators can browse and choose affiliate products from specific sellers to promote and earn commissions.
• TikTok Shop may also recommend a seller’s affiliate products to creators for potential promotion.

For more details, refer here: Affiliate Marketing Policy

What you Need to Know

Previously, creators were able to promote products in certain categories that require additional oversight. To enhance promotion quality, we’re introducing stronger qualification requirements for certain categories. This change is designed to protect customer experience and uphold the integrity of the platform

What's Being Updated

Promotion Eligibility Requirements for Selected CategoriesAffiliate creators must meet specific eligibility thresholds to promote products within the 17 designated categories. These requirements apply when adding category products to showcases, livestreams, or video anchors.
If you do not meet the required criteria, any attempt to add these products will be declined, and you will receive an automated notification explaining the rejection and the reason for it.

Eligibility Thresholds

Our 17 designated product categories fall into two groups, each with its own eligibility requirements. Eleven categories follow one set of criteria, while the remaining six follow tailored eligibility requirements based on the nature of the products.

Categories subject to General Eligibility Criteria

These categories follow the updated promotion eligibility requirements listed below.

1. AV Receivers
2. Collectibles
3. Fabrics & Sewing Supplies
4. Home Cinema Systems
5. Large Home Appliances
6. Natural Crystal
7. Pre-owned Products
8. Refurbished Electronics
9. Smart & Wearable Devices
10. Tool Organizers
11. Universal Accessories

Eligibility Rules:

• Promotion Performance Score (PPS) of 3.5 or higher
• Creator Health Rating (CHR) of 150 or higher

Categories With Their Own Eligibility Rules

These categories follow criteria designed to better align with the nature of the products.

1. Beauty Supplements
2. Essential Oils for Aromatherapy
3. Fitness Supplements
4. Herbal Supplements
5. Sleep & Snoring
6. Vitamins, Minerals & Wellness Supplements

Eligibility Rules:

• The creator has a recent track record of sales.
• No recent sales, but the creator consistently produces high-quality e-commerce content.

Frequently Asked Questions (FAQ)

Why can’t I add this product to my showcase, video, or livestreams?

Your ability to promote certain products is determined by your Creator Health Rating (CHR), Promotion Performance Score (PPS), track record of sales, and your ongoing ability to create high-quality content, depending on the product category.

If your scores fall below the required thresholds, you may face restrictions when promoting these products. These standards are in place to help maintain quality and compliance with TikTok Shop. We encourage you to improve your PPS and maintain a strong compliance record to access more product promotion opportunities.

Where do I find my Promotion Performance Score?

To learn more about Promotion Performance Score, refer to the following guide: Promotion Performance Score

What does it mean when I receive a message after trying to add a product to my showcase, livestreams, or video anchor?

The message indicates that you’re currently not eligible to promote products in this category. This may be due to one or more of the following reasons:

• Your Promotion Performance Score (PPS) is below 3.5
• Your Creator Health Rating (CHR) is below 150
• Your recent track record of sales, and
• Your ongoing ability to create high-quality content.

As a result, your attempt to add and promote the product was rejected. We recommend reviewing your account health for more details and selecting a product from a different category to promote.

When do we reassess a creator’s eligibility once their PPS score becomes available?

Eligibility is reassessed in real time. Each time a creator selects a product, the system triggers an instant verification. Once the PPS score is available, the next time the creator selects a product in a designated category, eligibility will be evaluated based on the updated PPS score.

Is there a minimum number of orders within a specific timeframe required to generate a PPS score?

Yes. Creators must meet a minimum order requirement. For detailed criteria, please refer to the information in this article : Guide to Promotion Performance Score

If a creator’s PPS score later drops below the threshold, will they lose access to promote products they were previously approved for?

No. Since this is a real-time verification strategy, it does not affect historical actions. Once a creator has successfully selected and anchored a product, their ability to continue promoting that specific product will not be impacted, even if their PPS score becomes ineligible afterward.

Is there a grace period or notification before access is restricted?

No. There is no grace period or notification process for access changes.