Key Points:

• If you're selling your own products, ensure they have a unique "look and feel". Avoid selling products that your customers might think were made by established brands.
• Original branding, and product design and packaging are useful ways to distinguish your products. Customers are less likely to consider these products inauthentic or unoriginal.

Customers rely on branding when buying products and they may leave negative reviews if they feel misled about the brand of a product they bought. Follow these top tips to ensure your products aren't confused with other brands:

✅What To Do

• Ensure your product has unique branding, design and packaging.
  • Unique branding means there is no similarity between your brand and other brands. For example, using Brand XY for your products when there is already a well-known Brand XYZ is not allowed. It could also confuse your customers, who might think your product comes from Brand XYZ.
  • The same principles apply to your product's design and packaging. You can check if these are similar to existing products by scanning your product using image recognition software like Google Lens.
  • You can also check your product's similarity with the branding of existing products by reviewing its key elements:
    • The key features of your product's design or packaging. These include brand names, logos, words, symbols, slogans, patterns, monograms, fonts, and standout graphic designs.
    • The layout of these key features. This refers to where and how these features appear on your product.
    • The words used to describe your product. This includes any information about your product's benefits, capabilities, and functions. You can check if the way your product information is described is similar to an existing product by doing a web search.

⛔What To Avoid

• Avoid copying or relying on existing product branding, design and packaging when creating your own products. We understand - it's always easier to create something based off an existing idea, but customers are less likely to buy products that create confusion or concern about the source of the product.