Made-to-Order (MTO)

Summary

  • One-line takeaway: Made-to-order lets qualified sellers list eligible products with 3–14 business days handling time.
  • Core Value/Change: ① Available only for new listings in approved categories ② Extends beyond standard 2-day dispatch SLA ③ Existing products cannot be converted
  • Thresholds & Requirements: ① Only select qualified sellers eligible ② Handling time must be 3–14 business days ③ Returned items must be resellable
  • Actionable Steps: ① Go to Seller Center > Products > Manage Products > Add new product ② Select approved category and enable made-to-order ③ Update to In Transit within 1 business day after stated handling time
  • Immediate next action: Create a new eligible listing

Introduction: What is Made-to-Order (MTO)?

Made-to-order is a new listing option available for eligible products that require additional handling time to produce. Sellers can enable the made-to-order functionality and enter an expected handling time of 3 - 14 business days to offer greater flexibility than the standard 2-day dispatch SLA. Eligible product categories currently include:
  • Menswear and Womenswear
  • Fashion Accessories
  • Kitchenware
  • Books, Magazines & Audio
  • Some Computers & Office Equipment (hardware computers not included)
  • Furniture
  • Home Improvement
  • Home Supplies
  • Kitchenware
  • Luggage & Bags
  • Some Pet Supplies (food items not included)
  • Phones & Electronics (cases only)
  • Shoes
  • Sports & Outdoor
  • Textiles & Soft Furnishings
  • Tools & Hardware
The made-to-order toggle will be available to sellers when creating new product listings for made-to-order items. Existing products cannot be edited to become made-to-order listings, and handling time must follow the standard dispatch SLA.

What are the benefits?

  1. Enhance your flexibility: Making it easier for sellers who create made-to-order products to sell them on TikTok Shop.
  2. Generate more sales: Offering extended handling time for made-to-order products creates opportunities to offer additional products that previously could not be sold due to the current 2-day dispatch SLA.
  3. Reduce inventory and costs: Eliminating the need for storing a large inventory of products will decrease storage costs and minimize the risk of unsold stock.

Who is eligible?

TikTok Shop's made-to-order feature is only available to select qualified sellers. See the TikTok Shop Made-to-Order Policy for more details.
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Steps

How to access made-to-order

To start using made-to-order, log into Seller Center, click Products on the left-hand navigation bar, select Manage Products, and Add new product.
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Fill out product details and ensure the product matches one of the approved made-to-order categories

Please see above bulleted list for approved made-to-order categories. The made-to-order toggle will only show up if one of these categories is selected.
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Enable made-to-order and input the expected handling time

If one of the approved categories is selected, the made-to-order option will appear in the Sales Information module. Check the box next to Enable made-to-order, and enter the expected handling time.
  • Handling time refers to the number of business days required for a seller to fulfill/process an order and hand it over to the selected shipping carrier.
  • Sellers can enter an order handling time of 3 - 14 business days.
Important:
  • Made-to-order products must be updated to the "In Transit" status within 1 business day after the seller's specified handling time to meet our dispatch SLA. Refer to our Fulfillment Policy for more information.
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Change handling time for specific SKUs

  • If applicable, sellers can change the handling time depending on SKU. Sellers must first turn on the Enable Variations toggle and add relevant SKUs.
  • Sellers can input a handling time for each SKU added by clicking Made-to-order under the Selling column for a specific SKU. Sellers can also turn off the made-to-order option by clicking Made-to-order under the Selling column for that SKU, and selecting Regular as the selling option.
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Fill out the remaining product information fields and list your product

Users will be notified that products are made-to-order and will view the expected delivery date

  • In the Shipping & returns section of the product detail page (PDP), users will see a new callout stating "Made-to-order, includes production time." Estimated delivery date will also automatically reflect the product's specific handling time.
  • During checkout, users will see an additional callout in the Shipping method section that states the item is "Made-to-order" along with the estimated delivery date
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Notes

  • Made-to-order products are NOT buyer-customized products and must be eligible to be resold if returned.