LIVE Tab

11/10/2025

Summary

What is the purpose and main functionality of the new LIVE Tab in TikTok Creator Center?

The LIVE Tab is an educational hub designed to onboard creators to livestreaming, offering prescriptive guidance, tools, and skills to help them prepare, perform confidently, and drive more sales during LIVE sessions.
It centralizes learning to improve sales velocity, engagement, traffic, and optimization through curated educational content and step-by-step instructions.

How can creators use the LIVE Tab to prepare and enhance their livestreams effectively?

Creators add at least one product to enable scripts and billboards, use auto-generated scripts for talking points, and select billboards to engage viewers, with each completed step marked by a checkmark enabling the Go LIVE button.
The process involves navigating through three modules: product addition, script checking, and billboard display, all accessible via the Creator Center app.

What key LIVE tools are available in the LIVE Tab to help creators boost engagement and sales?

Tools include LIVE product sets (preset product groups), giveaways (with participation rules), coupons (discounts for viewers), events (prescheduled livestreams), and highlights (reels from past sessions for promotion).
These tools help automate product management, incentivize viewer interaction, and promote livestreams effectively.

What educational content and strategies does the LIVE Tab provide to help creators optimize their livestream performance?

The third module offers curated content focused on increasing traffic, boosting engagement, and optimizing livestream sales performance.
It introduces creators to best practices and strategies to run successful, sales-driven livestreams consistently.

Show moreShow less

LIVE Tab is a newly designed educational section within Creator Center that will facilitate the onboarding of creators to use LIVE. Its main functionality is to provide prescriptive guidance on how to level up their LIVE sessions, give educational content, and help creators drive more sales during a LIVE session. The LIVE Tab will equip creators with the essential tools and skills they need to go LIVE preparedly, confidently, and consistently. This is currently an experience designed for select creators.

Benefit

Create a centralized learning hub for creators who want to improve sales velocity in a LIVE
Provide key steps and tools that creators should master to programatically run LIVE
Watch and learn from educational content curated for you to improve your LIVE performance, including sales, traffic, engagement, and optimization

How to use

Creator Center (App only) experience

Step 1: Log into your Creator Center in your app
Step 2: At the bottom is a new LIVE tab. Click on LIVE.
Step 3: A pop-up will show up. Click on Agree.
Step 4: You will land onto the newly designed LIVE tab. There are three modules on this page. Let's dive into each, starting with #1.
Step 5: Module 1 contains a 1-min video crash course that will walk you through the essential steps to level up your LIVE. Right underneath that you'll see three steps to prepare for your next livestream: Add products - you must add at least one product before you can enable Script and Billboard, as well as going LIVE. Learn more about product strategy here. Check script - once you have at least a product, check out these auto-generated scripts that will help you create talking points. Learn more about scripts here. Display billboard - billboards are a great way to keep your audience engaged. Learn more about billboards here. Let's dive deeper into each of the three steps.
Step 6: Add products - click on Go. You will be brought to your shopping bag where you can add products. There may be recommended products for you, or you can click on the +Add product at the bottom of the screen to manually select products to add. Once you are finished with adding products, click on the "X" at the top left hand corner of your app at any point to be taken back to the main LIVE Tab page.
Step 7: with at least a product added, click on Go next to Check Script. Here you can see key selling points that will help guide you in your talk track during the livestream.You can toggle on product script during LIVE. Click on the "X" at the top left hand corner of your app at any point to be taken back to the main LIVE Tab page.
Step 8: Lastly, click on Go next to Display billboard and you'll be taken to the Billboard section of the page where you can select the billboards you want to display to your shoppers. Best practice is to use at least one Billboard!Click on the "X" at the top left hand corner of your app at any point to be taken back to the main LIVE Tab page.
Step 9: Everytime you finish a step, you will see a checkmark next to the step. Go LIVE button will be enabled once you have added at least a product to your livestream. Click on Go LIVE will bring you to the final Go LIVE page
Step 10: Let's talk about the second module.
Step 11: You will see five of the most used LIVE tools for top-performing creators. Clicking into any of these five will bring you to its respective tool page. LIVE product set - you can preset a group of products into a set. You can then add a set directly into your LIVE, so that you don't have to add each product manually. LIVE giveaway - one of our most popular tools where you can set giveaways to your viewers to keep them engaged. You can preset participation rules such as comment, becoming a follower, or watch time. LIVE coupon - you can select all coupons that are available to you to add to your livestream, so that your viewers feel they're getting a discount on your products. LIVE events - preschedule your LIVE events and promote it to generate buzz and registration to your actual livestream. LIVE highlights - this is where you can find all of the highlight reels that were created for you from your LIVE sessions that you can promote.
Step 12: In the last module, we have curated a set of contents designed to help you get to sales faster. We'll introduce you to tools and strategies to help you increase traffic, boost engagement, and optimize performance, so you know how to run a successful livestream.

PreviousLIVE Tools