**All following data and figures are mock values and are NOT associated with any real-world user dataAs live streaming continues to grow in popularity, understanding audience behavior and optimizing performance has become crucial for creators looking to engage and convert viewers effectively. TikTok's LIVE Board is designed to meet these needs, offering an all-in-one hub for tracking essential metrics during and after live streams.
This guide explores how to access and use the LIVE Board's powerful tools to monitor real-time performance, evaluate audience engagement, and analyze product and promotional effectiveness—empowering creators to make data-driven decisions and maximize their streaming impact.

What are LIVE boards?

To help creators achieve these goals, the LIVE board serves as a central hub where they you can access comprehensive data on traffic, conversions, and product interactions throughout and after each live session. By analyzing these metrics, creators can better understand their audience's preferences and adjust their strategies to boost engagement and drive sales.

How to access LIVE boards?

During LIVE

Navigate to TikTok Shop Creator website, log in with the same credentials you use on the mobile app.
While you're LIVE, click the computer monitor icon in the top right corner. This will pop open a new window where you can view the corresponding LIVE Board for your current stream.

After LIVE

After your livestream ends, go to Analytics > LIVE Analytics > All LIVE videos to check details for your livestreams.
LIVE Analytics tool organizes metrics into four main categories: sales, traffic, engagement, and products. Creators can customize the time range to view specific details, such as start time, GMV (Gross Merchandise Value), direct GMV, CTR (Click-Through Rate), CTOR (Click-To-Order Rate), and sold quantity. The dashboard allows for flexible data selection based on user preferences, and a search function enables quick access to data by entering the name of a specific live stream.

Key Features of LIVE Board in LIVE

Once you're familiar with accessing the LIVE Board, let's explore its key features and how they can drive improvements in your LIVE strategy. The TikTok LIVE Board provides real-time insights on key live session metrics to help you optimize performance. Below are several essential features to improving engagement and sales.

1. Core Data Section

The Core Data Section provides crucial metrics like GMV (Gross Merchandise Value), total sales, viewers, and engagement indicators, giving a snapshot of your live stream's performance.

2. Traffic Trends

Similar to the APP insights feature, LIVE Board also supports time filtering to show traffic fluctuations over time, helping you monitor audience flow.

3. Traffic Channels

In the Traffic Source section, data is categorized into sources like Feed, Promoted, and Follow, following the same structure as the APP insights feature. This feature allows you to see exactly where your viewers are coming from.

4. Metric Trends

This section offers an interactive interface for tracking individual metric trends, either throughout the LIVE session or during specific time intervals. You can choose multiple metrics to examine their relationships and identify potential patterns.
Tips:

1. Analyze the relationship between GMV and traffic metrics like views and entry rate. If you notice a dip in GMV alongside a surge or steady flow in traffic, this could suggest that more detailed product descriptions and demonstrations are needed or that the featured product may not be resonating with the audience. This analysis can also apply to transaction metrics such as CTR and CTOR.
2. Keep an eye on GMV fluctuations during key LIVE events, such as product features and giveaways. If certain product features lead to GMV declines, it may be worthwhile to spotlight other products. Similarly, if giveaways don't result in GMV increases, consider focusing promotions on different products.

Need to be updated

5. Product Analytics

This area lets you adjust product strategies based on CTR (Click-Through Rate) and CTOR (Click-Through-to-Order Rate).
Tips:

• Extend the display time for products with high CTR and CTOR, and emphasize their key selling points. For items with high CTR but low CTOR, consider giveaways or further explanation.

6. Violations

Here you can track any violations in real-time and check the suggested solutions.
Need to be updatedTips:

• For unwarranted violations, provide detailed information to appeal. Monitoring common violation types can also help prevent repeat issues.

7. Promotion Analytics

Here, you can view data related to giveaways, such as start time, view UV, click UV and more.
Tips:

• Prioritize giveaways that boost views and sales, focusing on high-demand items with sales barriers that could benefit from targeted promotions.

CommentsThe insights in the comment section align with app recommendations, helping you assess viewer engagement and feedback during the live stream.

9. User Demographics

In paid user profile, you can see the analysis of your audience's demographics, especially focusing on followers. A solid follower base indicates strong organic reach, which can be further developed through targeted LIVE outreach and awareness strategies.

Analyzing Past LIVE Events

While real-time insights are invaluable, assessing past performance is essential for refining strategies. The LIVE events tab provides access to past sessions, offering a comprehensive view of all events. For events with multiple sessions, each session will appear under the main event for easy reference.
You can view detailed information for each session, including the number of featured products and LIVE giveaways, and in-depth Livestream performance analytics, such as data on past giveaways and winners. You can also replay and download the session and session comments directly from this page.
Note：
Edits to a past session or its settings are not allowed.

Summary

To sum up, TikTok's LIVE Board provides creators with a comprehensive toolkit for analyzing live stream performance across key metrics such as traffic, engagement, and conversion. With its real-time insights and detailed post-event data, the LIVE Board allows users to assess and fine-tune their strategies, from monitoring audience flow and product interactions to evaluating the effectiveness of promotions and giveaways.
Key Takeaways

• When a creator is streaming from the LIVE Manager, it's recommended to have the LIVE Board open in another window to closely monitor performance details, especially for longer sessions.
  • At the individual LIVE room level, focus should be placed on key metrics: financial performance, traffic performance, and individual product performance. While many analytics elements are available, these areas are essential for consistently boosting LIVE performance and optimizing overall LIVE strategy.
• Creators should assess their overall performance and examine specific LIVE event metrics. This approach helps to understand how each session performed relative to the average, providing insights into what works best, as shown in the Data Overview.

By keeping these takeaways in mind, creators can use the LIVE Board not only to gauge current performance but also to drive continuous improvement in their LIVE streaming strategies.