Are you ready to take your product selection skills to the next level for your livestreams? A carefully curated product lineup not only broadens your audience but also drives higher engagement and sales.
By employing smart strategies, and capturing trends and opportunities from researching in Product Marketplace and Creator Insights, you can handpick items that resonate with your audience and create an engaging, impactful livestream experience. Let's dive into advanced tips and tools that will help make your sessions dynamic and profitable.

---

Why a Diverse Product Selection is Key for LIVE Selling

Having a variety of products can make a big difference in your livestreams. Here's why:

• Broader Appeal: Different people have different tastes! By offering a range of products, you're giving viewers more options, which increases the chance they'll find something they love and buy.
• Cross-Selling Potential: More products mean more opportunities to boost your GMV by suggesting items that complement each other.
• Dynamic Engagement: Promoting a mixed set of different products makes your livestream content lively, and demonstrating products one after another keeps viewers engaged and interested.
• Learn and Adapt: Observing what resonates with your audience allows you to fine-tune your selection and improve future livestreams.

---

Researching Top Products for Your Audience

Finding the right products for your livestream involves more than just choosing what's popular. It's about tapping into trends, spotting low-competition opportunities, and identifying products that resonate with your viewers.
Here are some essential strategies and tools to help you make informed choices:
Start by searching for popular TikTok hashtags like #TikTokMadeMeBuyIt, #TikTokShopFinds, or seasonal tags like #OctoberFinds. These hashtags show products that are capturing attention on TikTok, helping you discover items that are already popular with a broad audience and align well with platform trends.
Product Marketplace is a valuable resource, offering more than just bestsellers. Here, you'll find curated sections with high-potential items:

Trending Products: These products are gaining momentum and reflect the current interest of buyers on the platform.
Trending Shops: Explore shops that are seeing high sales to uncover trends and products that resonate with viewers.
Spotlight Finds: These products are the highest trending and sales products on TikTok Shop that often have high potential but lower visibility, making them ideal for cross-selling or appealing to new and broader audiences.
Recommended for You: This section suggests items that align with your preferences and interests of your potential audience, making it easier to pick products that will resonate.
Use Product Tags to Spot High-Opportunity Items: Tags like "Top # Rated," "Top # Sold," and "Top # Added" highlight products with strong sales and positive user ratings.Also, keep an eye out for the "Video Opportunity" tag, which flags items with high sales but low content—ideal for creating unique content that stands out and fills this gap.

Choose a variety of products across different price points and functions. Some products are ideal for driving GMV, others for engagement or CTR. Having a balanced selection keeps your audience engaged and offers something for everyone.

---

Creator Insights Tool: Spotting Content Gaps and Trending Opportunities

Beyond finding trending products, the Creator Insights Tool is designed to help you identify content gaps and trending topics sourced through algorithms relevant to each creator's existing content and their follower's searches and ranked based on popularity, aligning your product selection and content with your audience's interests to maximize engagement. Before rejecting a topic that doesn’t initially appear relevant to your content, try brainstorming several unique ways to approach it. The more creative you are, the more value you can provide – and the greater your potential rewards!
How to Access:Simply type "Creator Search Insights" into the search bar, and you'll find the tool. Click "View" to explore its features.

---

Content GapThe Content Gap feature reveals high-search, low-content areas. These low-competition, high-demand topics are ideal for creators aiming to grow their audience quickly. Focusing on these areas offers untapped opportunities with significant engagement potential.

Step 1: Explore Content Gap TopicsUse the content gap filter to find topics with high searches but low content supply—think of these as hidden gems for your content!
Step 2: Check Topic DetailsClick on any topic to view its popularity trends over the past seven days, related videos, and similar search terms. This provides valuable insights to enhance your content strategy.

---

Search AnalyticsUse Search Analytics to track key metrics like search views, view percentage, impressions, click-through rate (CTR), and average search ranking.
These insights reveal how well your content resonates with viewers, enabling you to adjust your approach for consistent growth.
This tool provides actionable insights that help you create impactful content by identifying content gaps, trending topics, and follower interests—ensuring your content remains relevant and maximizes engagement.

---

Finding "Winning" Products with Product Selection Score

Choosing high-quality products is key to building trust and ensuring your livestream runs smoothly. The Product Selection Score (PSS) offers creators a quick assessment of a product's reliability and popularity based on customer reviews of the products and shops. As TikTok Shop cares about shoppers' experience, selecting products with low-rating reviews and shop performance can potentially hurt your content visibility. Here's a closer look at how to leverage the PSS:
The PSS is a 5-point rating system that scores products and shops, with higher scores indicating strong selection choices. Scores range as follows:

Score Range	Level	Description
4.5 - 5.0	Excellent	Top-tier products and shops with consistent quality.
4.0 - 4.49	Good	Reliable, with strong ratings but perhaps fewer reviews.
3.5 - 3.99	Attention	May have mixed feedback or areas for improvement.
0 - 3.49	Poor	Lower quality; consider avoiding livestream use.

The score combines the Shop Performance Score, Positive Rating, and Order Volume.
For best results:

• Choose shops with a Shop Performance Score of at least 93%.
• Select products with a Positive Review Rating of at least 4.7 in your chosen category.

---

Using Shopping Bags Effectively in Your LIVE

As much as selecting good products for LIVE is important, doing a good presentation of a variety of items to the viewers is critical to keep them engaged and encourage exploration. The shopping bag serves as a central spot for browsing all featured items, making it more effective than relying solely on pinned products. Here's how to make the most of it:
Actively direct viewers to the shopping bag throughout your session. Demonstrate key products and mention complementary items they can find in the bag to maintain interest and drive clicks.
Begin by guiding viewers to explore key items in the shopping bag: "Click the cart icon at the bottom left view my full selection of 12 items!", "Scroll to item #5 for a closer look!"Highlighting similar items with variations—like different colors or features (e.g., talking dolls with unique sayings or music)—is an effective way to boost engagement and sales. Additionally, spotlight distinct products during the livestream to capture audience interest, rather than letting them remain unnoticed in the shopping bag. This approach keeps your session dynamic, encourages exploration, and fosters viewer interaction.
Encourage viewers to explore the shopping bag by inviting them to engage directly with the products. Ask them to check out specific product numbers and leave comments if they’d like a closer look, demonstration, or even a try-on for clothing items. This approach not only guides their attention but also creates a sense of personalized interaction.
Throughout the session, keep the excitement alive by asking viewers what other items they’d like to see or what products they think would complement the current selection. Based on their feedback, add these new items to the shopping bag mid-stream to maintain interest and make the experience more interactive. This loop of feedback and product additions makes exploring the shopping bag engaging and fun, encouraging viewers to keep checking for new surprises.
By using the shopping bag as a central hub for exclusive offers, you create a more dynamic and engaging experience that fosters curiosity and connection with a variety of products, making viewers feel they are getting special deals they won't find elsewhere.

---

Summary

Selecting the right products is about more than choosing bestsellers — it's a strategic approach to attract, engage, and retain viewers. By diversifying your selection, tapping into trending products, and utilizing tools like Creator Insights, you're setting a foundation for success.
Take these strategies to refine your product choices, optimize viewer engagement, and drive conversions. With these expert product selection tips, your livestreams are poised to stand out, create value, and achieve outstanding results.