Are you ready to level up your TikTok LIVE sessions? Streaming from your desktop can offer more control and flexibility for your LIVE events, making it easier to connect with viewers, manage your content, and boost your overall performance. With TikTok's LIVE Manager, you can plan, operate, and analyze your streams from a desktop, giving you more room to focus on delivering high-quality content.
LIVE Manager is TikTok's desktop platform designed for creators and sellers. It's packed with tools for scheduling, managing, and analyzing your LIVE streams. It provides the similar features you're used to on mobile and lets you see and respond to comments, pin products, and run promotions all in one place. For creators who want a seamless streaming experience, this guide will walk you through the essentials of using LIVE Manager, from setting up streams to tracking analytics.

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Why Choose LIVE Manager for Streaming?

Streaming from your desktop with LIVE Manager allows for a more professional setup. You won't need to rely on a small screen to interact with viewers and manage your stream. Instead, you or your team can operate everything from the computer, using your phone only as the camera. You can even connect to other sources like OBS (Open Broadcast Software) for a more advanced streaming experience, making LIVE Manager an excellent choice for creators who want to optimize their workflow.

What is LIVE Manager and How to Access It?

LIVE Manager is your control center for planning, running, and analyzing LIVE events. It’s easy to access from the TikTok Shop creator website:

1. Go to https://business.tiktokshop.com/us/creator

2. Log in with the same credentials you use on the mobile app.

3. Navigate to LIVE Manager to get started.

LIVE Manager Basics

It's time to explore LIVE Manager! The LIVE dashboard in LIVE Manager is the main interface you will use to operate your LIVE from a desktop environment. It has five main components:

Metrics Panel: See data like viewer counts and GMV (Gross Merchandise Value) to gauge your stream's success. Shopping Bag & Promotional Tools Panel

Add and pin products to showcase during your stream. You can also set up LIVE giveaways and view policy violations here.
This panel displays your livestream in real-time, though the feed starts off-screen until you're ready to go LIVE.
View and manage comments, track viewer engagement, and access stream performance tips.
Enter fullscreen mode or switch between light and dark modes for an optimized experience. During LIVE, you can click the computer icon to open up your stream's LIVE Board for detailed performance metrics. Click here to explore more information about LIVE Board!

Planning and Scheduling with LIVE Events

LIVE Manager's scheduling tool, LIVE Events, lets you plan your sessions in advance, making promoting them easier and boosting attendance. By scheduling ahead, you can give followers time to SVIP, which ensures they receive notifications when your event goes LIVE.
Under "LIVE Tools" on the LIVE Manager home page, select "LIVE Events" to view upcoming and past events or schedule a new event. Click "New LIVE Event" and enter your event details, including the duration (30 minutes to 13 hours).
If you toggle this setting, events links to your LIVE are added to all videos until the scheduled end time of your event.
Once you've created your LIVE Event, you can then set up the products, LIVE Giveaways and other features for your upcoming session. You can also delete your LIVE Event here.

Practice Mode: Perfect Your Stream Without Going LIVE (Launch soon)

Want to test your setup without an audience? Practice Mode allows you to run through a trial stream with all the features of a LIVE broadcast, but without viewers seeing it.

1. Toggle on Practice Mode in the LIVE dashboard's center screen.

2. Click Practice to start a private stream visible only to you, with a Practice Mode label.
3. To end Practice Mode, click the power button in the top-right corner.

Analytics: Track and Improve Your Performance

LIVE Manager offers a range of analytics tools to help you assess and improve your streams:

1. Data Overview: A holistic overview of GMV, Commission, LIVE GMV, Video GMV, items sold, product views, product clicks
   1. Recent LIVE videos: View 4 most recent LIVES, along with links to their LIVE Dashboards
2. LIVE Analytics: LIVE-specific performance, including data on most recent streams and LIVE set up recommendations on how to improve future LIVEs
3. Video Analytics: Shoppable Video - specific performance
4. Product Analytics: Product-specific performance metrics (GMV, estimated commission, items sold)

Account Health

The Account Health section helps you keep track of your standing on TikTok, view any recent policy violations, and access best practices for compliance.

Summary

LIVE Manager is the perfect tool for creators who want to take their LIVE events to the next level. Streaming from your desktop gives you better control and gives you access to powerful analytics, enabling you to connect with your audience more effectively. Start planning your next LIVE event with LIVE Manager, and remember to schedule in advance to maximize viewership. Try Practice Mode, experiment with new settings, and track your progress through Analytics to keep improving. Get started today and make the most of your LIVE sessions on TikTok!