Want to take your livestreams to the next level? With TikTok's LIVE Manager, creators can operate their LIVEs from a desktop, unlocking more control over camera sources, product displays, and audience engagement tools.
This guide walks you through running a successful LIVE session using LIVE Manager. You'll learn how to start and manage your stream from your computer, add and pin products, run giveaways, and track real-time engagement, giving you everything you need to keep your audience entertained and boost your sales.

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Let's dive into how LIVE Manager can make your streaming experience smooth, interactive, and engaging. Whether you're starting your stream, managing products, or adding fun features like giveaways, LIVE Manager has you covered!

Getting Started: 2 Ways to Go LIVE

LIVE Manager offers two flexible ways to start your stream:
Make sure you've logged in to LIVE Manager with the same TikTok Shop account as your mobile device.

1. Open the TikTok app on your phone. Tap the + button to open your device camera, scroll to LIVE and tap Go LIVE on your phone to begin streaming!

2. Looking at the LIVE Manager's center screen, you'll see that LIVE Manager is connected, confirming that everything is synced and ready.

From here, you'll have full control over your stream through the desktop, where you can easily manage your settings.

1. Open LIVE dashboard on your desktop, or access the dashboard for a scheduled event. Click Go LIVE to initiate the setup.

2. Choose your preferred camera and audio sources, like your computer's webcam or an external camera for enhanced quality.

3. If Open Broadcast Software (OBS) is running, LIVE Manager will automatically select OBS LIVE Camera as the default source, providing you with a polished video feed. You can also manually select OBS LIVE Camera in the Audio & Video settings.

Once you're LIVE, you can switch to the Manage LIVE option on your phone to handle actions like pinning products and managing promotions. If you decide to fully switch to mobile, be sure to end the desktop stream first to avoid any interruptions.

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Setting Up a LIVE Event from Your Desktop

If you're starting a scheduled event, here's how to go LIVE at the event's scheduled time:

1. Go to the LIVE Events tab, find your event, and click View Console. Just keep in mind, you'll only be able to start when the event's scheduled time arrives.
2. When it's time, select your preferred camera and audio sources, such as your computer's webcam or an external camera for enhanced quality. Then, click Go LIVE to start streaming.

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Adding and Managing Products in Your Shopping Bag

Showcasing products is essential for keeping your audience engaged. Here's how to add and organize items in LIVE Manager:

1. Click the plus button to add products to your stream. They'll appear on the left panel for easy access.

2. If a seller has allocated you Exclusive Inventory to sell, select 'Add exclusive stock' when you add products to allocate that inventory to your LIVE. This will ensure that the exclusive inventory is properly allocated and available for your LIVE.
3. Use these tools to customize your product lineup:

1）Rearrange: Drag items or adjust their order number to suit your flow. 2）Search: Quickly locate specific products to keep your lineup precise. 3）Refresh: Update the list to see any recent changes. 4）Move to Top: Place key products at the top for easy access. 5）Delete: Remove items that are no longer needed.

Once you're LIVE, use the Pin button to feature products, making them more visible and shoppable for viewers.
Product management is a great way to keep viewers interested, but let's look at how giveaways can take engagement to the next level!

Running LIVE Giveaways

Want to boost engagement? LIVE giveaways are a fun way to offer free products and keep viewers tuned in. Sellers have to set up and allocate giveaways ahead of time, so if you're in contact with sellers, you can ask about partnering on a LIVE giveaway to help drive up your engagement and sales.
Once a seller has allocated you a giveaway, here's how to set one up:

1. Go to the LIVE Giveaway panel on the left and click the plus button to select products for the giveaway.

2. Set the number of winners and items per winner, ensuring you have enough stock for the giveaway.

3. Choose how viewers can participate:

• Comment: Ask viewers to type a specific comment in the chat to participate. This adds an interactive element, encouraging viewers to actively engage.
• Follow creator: Viewers can participate in the LIVE giveaway after following you.
• None: If you want to set up a giveaway without tasks, set a countdown timer to allow users to join within a set timeframe.

When you've set your preferences, accept the terms and click Create. Your giveaway will then appear in the left panel, ready to edit or start with a single click!

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Preparing LIVE Billboards

LIVE Billboards are a powerful tool for sharing important updates with your viewers in real time. Here's how to set them up:

1. Go to the Billboard tab and select the template that best suits your needs. Each template offers different features, so choose the one that works best for your message. Click the edit icon to customize the text.

You can highlight key information like discounts or emphasize important product features and selling points. Once you're LIVE, you can adjust the billboard's position directly from your mobile device.To keep your stream clean and visually appealing, we recommend using 1 or 2 billboards at a time. This will help avoid clutter and keep your content as the focal point. When there are updates to key selling points or information, simply update the billboard content accordingly.

1. If you want to create a custom Billboard from an image, upload an image with a minimum size of 480x360 pixels to the Image Tab.

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Keeping an Eye on Violations

To help keep your stream compliant, go to the Violations tab during your session. Here, you can monitor any potential issues to ensure your stream runs smoothly.

Staying Synced and Engaging with Your Audience

Once your products and promotions are ready, go LIVE from your phone, and your stream will automatically sync with the LIVE Manager center screen, allowing you to monitor everything in one place.
In the Chat section, you can view comments coming in, reply to viewers' comments, and pin your favorite comments for other viewers to see.
In the Activity Feed, you'll be able to keep track of key viewer interactions, like comments, new orders, followers, and gifts. Engage with your audience in real-time by acknowledging these activities as they come in.
To open the Activity Feed, simply click the icon next to the chat on the right panel. Here, you can view and filter activities by Orders, Gifts, Giveaways, and Follows, and even adjust the font size for easier readability.
For added support, the LIVE Diagnosis tab provides real-time tips to enhance your stream. If there's a dip in viewer traffic, for example, you'll receive alerts with actionable steps to boost performance.

Key Tips for Using LIVE Manager

1. Starting Your Stream: LIVE Manager gives you the flexibility to start from either your phone or desktop. Using the desktop console provides more control over video and audio sources, such as webcams and external cameras. For a professional look, you can also use OBS LIVE Camera as your video source for high-quality streaming.
2. Engaging with Your Audience: Go beyond just tracking comments—reply to comments, pin your favorite comments and monitor the Activity Feed and Order Management Feed. Acknowledging purchase-related actions in real-time, like new orders, can boost engagement and help build stronger connections with viewers.
3. Promoting Products and Keeping Engagement High: Pin featured products and deploy promotions throughout your stream to maintain interest. Regularly check the LIVE Diagnosis tab for real-time recommendations on engaging your audience.

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Summary

With LIVE Manager, you're equipped with the tools to make your TikTok LIVE sessions more interactive, engaging, and seamless. From launching your stream to running giveaways and tracking viewer interactions, LIVE Manager provides everything you need for a successful broadcast. Start exploring these features today and make your next LIVE a memorable one!