**All following data and figures are mock values and are NOT associated with any real-world user dataImagine hosting a LIVE session where not only do you showcase your products, but you also understand exactly how your audience is engaging in real-time. You can elevate your performance and make your session successful with the right analytics tools.

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In today's rapid internet environment, knowing how your LIVE session is performing is crucial. Focusing on key analytics elements can enhance viewer engagement, drive sales, and refine your promotional strategies. This article will guide you through the essential metrics you should monitor, why they matter, and how to leverage this data to maximize your LIVE sessions. Let's dive into how you can track your LIVE performance effectively.

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Where can I find this tool?

TikTok Shop LIVE data tools provide real-time performance tracking for your LIVE sessions on both the app and PC.
App Interface - LIVE Screen:PC Interface - LIVE Dashboard:Access Point: During your LIVE, in Streamer Desktop, navigate to the LIVE Manager and click on the button highlighted below to be navigated to the LIVE dashboard
Note: This button will only be active and available, DURING A LIVE, and will be disabled at other times.
Did you know?You can also access the LIVE dashboard after your LIVE is completed. For a more detailed, functional overview of the LIVE Dashboard, refer to this guide here.

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Detailed performance monitoring of your ongoing LIVE can be challenging, especially when you have to focus on your LIVE performance, at the same time.

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What factors do I need to focus on during my LIVE

Core Data

	APP interface	PC interface
Core Data
What to Track	Start with core data metrics like Gross Merchandise Value (GMV), Conversion Rate (CTR), and visibility metrics such as views and product impressions.
Description	These are summary metrics that provide a holistic view of your LIVE performance, including financial (GMV, GPM), conversion (CTR, CTOR), and visibility (views, product impressions).
Why It Matters	These summary metrics help you gauge how well you're meeting your goals.
Actionable Measures	Monitor these metrics continuously throughout your LIVE to identify trends and adjust your approach as needed. Customize these metrics to your convenience. It's advisable to track at least 1-2 of Reach metrics (Unique Views, product impressions, views), Engagement metrics (Likes, Shares) and Purchase metrics (GMV, CTR, CTOR)
Proposed Tracking Cadence	Throughout the LIVE session.
Tips on Usage	Regularly compare current room performance against historical averages to identify trends and areas for improvement.

Traffic Trends

	APP interface	PC interface
Traffic Trends
What to Track	Regularly track and compare the top 3 traffic channels (paid and organic) driving LIVE views, monitor monthly changes, and analyze traffic trends throughout the session.
Description	Traffic trends allow you to analyze viewership patterns and engagement levels throughout your LIVE, helping you identify low or high engagement areas.
Why It Matters	Understanding which channels (both paid and organic) drive the most traffic allows you to focus your promotional efforts effectively. Prioritize these channels to promote your upcoming LIVEs.
Actionable Measures	If organic traffic is outperforming paid, adjust your strategy to promote future LIVEs on the most effective channels. Look for patterns where Enter Room Rate (ERR) or Viewers entering dips, or concurrently, Viewers Leaving rises. These are key points in the LIVE signifying less engagement and conversion.
Proposed Tracking Cadence	Track traffic channels at the start and end of the LIVE, and observe trends during key moments of the LIVE.
Tips on Usage	Reiterate your product value proposition during peak viewer moments and adjust your strategy if you notice dips in engagement.

Product Analytics

	APP interface	PC interface
Product Analytics
What to Track	Keep an eye on which products generate the most sales and which are lagging despite being featured prominently.
Description	This metric provides insights into individual product performance, helping identify high-performing items and those that may need more attention.
Why It Matters	Insights into product performance can help you highlight high-potential items and understand your audience's preferences.
Actionable Measures	Prioritize showcasing high-performing products early in the session and shift focus to those with high click-through rates later. Create excitement and purchasing propensity for products that have high CTR (high impressions) but low CTOR (low conversion) Deprioritize products with low CTR and CTOR and look to pin other previously successful/hero products instead.
Proposed Tracking Cadence	Throughout the LIVE session.
Tips on Usage	Focus on products that historically drive sales early in the session, and later shift to highlighting items with high click-through rates to capture late viewers' interest.

User Demographics

	APP interface	PC interface
User Demographics
What to Track	Monitor the demographics of your viewers and buyers.
Description	User demographics give you insights into the profile of your audience, including age, gender, location, and device usage.
Why It Matters	Understanding your audience's profile helps tailor your content and promotional strategies.
Actionable Measures	If you notice discrepancies between viewers and buyers, explore reasons for non-conversion and consider targeted incentives. Cater your products and product talking points so as to appeal to your most impactful demographic.
Proposed Tracking Cadence	At the beginning and end of your LIVE sessions.
Tips on Usage	Identify differences between viewers and buyers to adjust your promotional strategies and consider incentives for non-buying demographics.

User Comments

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Commnets
Tips on Usage	Prioritize addressing product inquiries (regarding price, sales, checkout and shipping) to drive conversions. Resolve any checkout issues and respond to follow-up questions. Monitor comments about sales and checkout, and clearly highlight key action areas.

Conversion Analytics

	PC interface
What to Track	Analyze conversion rates at key points in the buying funnel, such as from viewers to product impressions and clicks to checkout.
Description	Conversion analytics help you understand how effectively your audience moves through the buying funnel and pinpoint bottlenecks.
Why It Matters	Identifying bottlenecks helps you understand where viewers drop off and allows you to take action to improve conversion rates.
Actionable Measures	If you notice a drop-off between views and clicks, consider enhancing your product presentation or adjusting pricing strategies.
Proposed Tracking Cadence	Intermittently throughout LIVE, especially during promotional activities.
Tips on Usage	Pay close attention to any significant drops in conversion between stages of the funnel and adjust your messaging or product focus accordingly.

Promotion Analytics

	PC interface
What to Track	Evaluate the effectiveness of any promotions, specifically giveaways, during your LIVE.
Description	Promotion analytics give you details surrounding the efficiency of promotions you run during your LIVE
Why It Matters	Knowing to what extent promotions generate incremental value helps refine future promotional strategies and understand its effectiveness in driving further sales.
Actionable Measures	Verbally reinforce any ongoing promotions to encourage urgency and drive more sales, especially when you notice rapidly rising incremental views .
Proposed Tracking Cadence	During periods of active promotions and periods when there are traffic dips or high leaving rate.

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Summary

Tracking your LIVE performance in real-time is not just about gathering data; it's about using that data to enhance your engagement and sales strategies. By focusing on core metrics, traffic trends, product performance, conversion efficiency, promotional effectiveness, and user demographics, you can create a more engaging and successful LIVE experience.