Verifying Your Identity: What You Need To Do

Account ManagementRegistration & OnboardingShop Health
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Here at TikTok Shop, we want to provide our users with a fun yet safe shopping environment. We may therefore require you to re-verify your identity if we detect risk from your shop or products, such as a spike and negative customer reviews or policy violations. This guide will cover how and what you need to do when re-verifying your identity.

Steps to complete verification:

When you receive the verification task, click "verify now" to begin verification. Please note, you'll need to verify with the same personal information you submitted during onboarding.
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Then record your video and submit:
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Your qualification is under review:
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Verification failed and you can re-verify:
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Verification failed:
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Verification succeeded:
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Requirements For Supporting Images

Do's ✅

  • Documents must be valid and not expired
  • Must be a clear, high-quality, complete, and color image of your government-issued photo ID
  • Your photo and personal information elements in the ID must be clear and visible
  • Your information in the ID must match the information you used to register your TikTok Shop account
  • Images must be less than 10 MB and in JPG or JPEG format

Don'ts ⛔

  • No angled, blurry, cropped, or altered (such as filtered) images
  • Images must not be screenshots with phone or computer screen banners and icons displayed
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Requirements for Video

Do's ✅

  • Must be a high-resolution video below 100 MB in MP4 or MOV format and at least 10 seconds
  • For individual sellers
    • You must appear in the video
  • For business sellers (Sole Proprietorship, Corporation, Partnership)
    • Your business representative must appear in the video (this is the person whose personal information was provided when you registered your TikTok Shop account)
  • Describe your shop in the video
    • Shop name
    • Product categories you sell (e.g., beauty and personal care, phones and electronics)
💡HOT TIP! You can find the above information in Seller Center. For your shop name, go to My Account > My Profile > Seller Information. For the product categories you sell, go to Manage Products.
  • Show both the front and back of your government-issued photo ID
    • United States Passport
    • United States Driver's License
    • United States State ID
  • Your face must be fully visible in the video without any obstruction (e.g., no hat, no sunglasses)
NOTE: Reading glasses are allowed. Avoid any glasses that potentially mask your eyes.
EXAMPLE OF A GOOD VIDEO

Don'ts⛔

  • Video must not be angled, blurry, or cropped
  • Video must not be doctored in any way
    • No filters applied to beautify your face, or mask pimples, freckles or other facial features
    • No filters applied to your voice
      EXAMPLE OF A BAD VIDEO

Frequently Asked Questions (FAQs)

Am I required to describe my shop in English?
  • You should use the primary language for the country where your shop is based (e.g., English if you are based in the United States).