This guide outlines what you need to do when you receive a violation.

How TikTok Shop Will Notify You Of A Violation

We use a variety of channels to notify you when you receive a violation.
The number of channels we use will depend on the severity of the violation. The more serious a violation, the more channels we will use to inform you of it. The table below captures the various channels we may use. The most serious violations, such as those that may result in account deactivation, will be notified via all the channels shown below.
Regardless, you will be notified at the minimum via email and a Seller Center Inbox message for all violations.

What You Need To Do When You're Notified Of A Violation

Clicking on any of the notifications shown above will direct you to the relevant violation ticket in the Seller Center. You can also search for specific violation tickets on the Violation Records page in Seller Center. There are several filters you can use to quickly narrow down to the specific violation you seek.
A sample ticket looks like this:

1. Enforcement actions - This section lists the enforcement actions for the violation.
   1. If the status is "Pending", as shown in the sample above, it means that the enforcement actions have not taken effect. You must successfully correct or appeal the violation before the deadline to cancel the violation and enforcement actions from taking effect.

2. If the status is "Enforcement action taken", as shown in the sample below, it means that the enforcement actions have taken effect. If you successfully appeal the violation, the violation and enforcement actions will be canceled.

2. Violation reason - This section provides a detailed explanation of how and why the policy violation occurred.

3. Violation details - This section will only appear for tickets where more specific details of the policy violation are required. Examples include:
   1. You violated our Prohibited Products Policy by listing a product that cannot be sold on our platform. The violation details section will provide the ID of the violative product.

2. You violated our Intellectual Property Policy by listing a product without authorization from the brand. The violation details section will provide the ID of the violative product as well as the brand that you need authorization to sell.

4. Next Steps

This section will list the immediate actions you can take for the violation. These include:

1. Appealing the violation
2. Correcting the violation
3. Taking a quiz to earn points or reduce the duration of enforcement actions

❗Take note, these actions are time-sensitive, so act quickly! Once the timer runs out, you will lose your chance to appeal or correct the violation, or take a quiz.

5. Compliance guidance - This section will a brief overview of the medium-to-long term actions you can take to avoid similar violations in future.

Feedback

We are constantly exploring ways to improve your seller journey with us. We love to hear from you on what we can do better. Send us your feedback via the survey at the bottom of the violation ticket.