Welcome to Shoppable Videos

Compelling videos are critical to your success on TikTok Shop. The Shoppable Video hub within Seller Center, brings together a wide range of education, inspiration, AI tools, and data to help sellers build shoppable videos quickly and easily. Whatever your level of experience with video creation, our tools will meet you where you are.
Shoppable videos are a great way to demonstrate your products and generate interest in shoppers as they browse on TikTok Shop. Access the Shoppable Video hub from the LIVE & Video tab within Seller Center to choose from ready-to-use templates, get inspired by top-performing content, or even auto-generate videos with the push of a button.
Navigate to any of these tabs to learn more and get started:

Overview

This tab offers personalized tips and education to help you get started. Browse through any of the sections below to get more information on how to:

• Create videos
• Build your shop
• Get traffic
• Improve conversions

Learn from easy-to-follow instructions to build shoppable videos that are engaging, yet easy to produce.

Get Inspired

Check out top trending videos, accounts, songs, and hashtags to discover content that is engaging shoppers.
If you're looking for top performing content within a certain category, use the drop-down filters to refine your search and find content that is most useful to you. These search filters can help you explore what shops like yours are creating.
Visit the Accounts section to checkout trending TikTok accounts. Once you apply your search filters, you can sort the results based on GMV level, Followers, Likes and more. Hover over the thumbnail of an account you like to add to your list of favorites.

Create Content

Within this tab you can access AI tools and ready-to-use templates that help you to build your videos on the fly.
Auto-generateClick on the Auto-generate button to start building your custom video in minutes using AI. Select a product you'd like to feature, then add some selling points to generate several video options that you can choose from.
Each video is accompanied by music and a voiceover. Download the video of your choice and you can post it directly to your TikTok shop or edit it further with your choice of music or voiceover.

Video Templates

Choose from a variety of top-performing templates that you can customize in CapCut to showcase your products. Each template is designed for a different type of product or promotion and comes with licensed music. When you select a template to download, you will see what you need to customize for your product or shop.
Learn more about using CapCut to customize a template.

Content Data

Discover new insights to help improve performance of your shoppable videos. Regularly measure and optimize your video performance with inuitive dashboards and reporting. You can visit the "Content Data" tab in the Shoppable Video Center to track the performance of each video you posted, including views, product impressions, click-through rate, GMV, and more.

FAQs

1. What is a shoppable video?

A shoppable video is a short TikTok video with a link to a store or product on TikTok Shop that is embedded within the video. A user can click on this link from the shoppable video to jump to a product or shop page on TikTok Shop.
Check out this Guide to Shoppable Video on TikTok Shop Academy for a quick overview and even learn how you can create your first shoppable video with transitions, filters, product links, and more. Also, learn about the different kinds of shoppable videos that you can create.

2. How do I track if my videos are working?

You can visit the "Content Data" tab in the Shoppable Video Center to track the performance of each video you posted, including views, product impressions, click-through rate, GMV, and more.

3. How many videos should I post for each product?

Posting high-quality video content frequently helps drive fresh traffic and awareness for your products. Use the analytics tools to analyze your traffic and product performance regularly; this will help bring insights into the type of videos that are most engaging for your audience as well as the right frequency of new content that is best suited for them.

4. How can I learn from other sellers? Are there best practices they can share with me?

With the "Get Inspired" tab in the Shoppable Video Center, you can see what videos other similar shops are making and get inspired. What's more, you can also explore the hottest videos, hashtags, and songs trending on TikTok to create videos that your potential shoppers will love!

5. Additional resources

Check 5 existing courses that teach beginner-level sellers to produce high-quality Shoppable Videos: