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NOTE: This feature is currently in beta and available for select sellers with access to Shoppable Photos. Functionality may evolve as we gather feedback.

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💡 Feature Overview

Shoppable Photos is a new content format that helps you promote products through engaging imagery paired with clear purchase cues. Similar to video content, it captures customer attention with an immersive browsing experience while making the path to purchase simple and direct.
To help you understand how this new content format performs, we've introduced Shoppable Photo Analytics. This feature provides a dedicated analytics view for your shoppable photo content so you can:

• Track performance metrics
• Monitor real-time and historical data
• See which products are selling through each photo

With clearer insights, you can better understand the business impact of your photo posts, optimize your content strategy, and improve sales over time.

🌟 Benefits

• See which photos drive results: Quickly identify which photo posts are generating views, clicks, orders, and revenue.
• Understand what content works best: Learn which styles, products, and formats perform well so you can repeat what works.
• See which products sell from each photo: Click into a photo post to view product-level performance and understand what customers are buying.
• Make smarter posting decisions: Use real performance data to guide what you post next, especially when launching new products.
• Track performance over time: View trends by day, week, or custom date range to monitor changes and improvements.
  

🧭 How to Access This Feature

Log into TikTok Shop Seller Center -> click Analytics on the left-hand menu -> click the Content analytics tab at the top -> click Photo DetailsIf you have access, you'll be able to click into the Photo details tab to view your photo analytics.

⚙️ How it Works

• Step 1: Select your time range. Use the calendar in the top-right corner to choose the period you want to analyze:
  
  • Today
  • Day
  • Week
  • Month
  • Custom range

The page will update to show performance during that time window.

• Step 2: Choose which account's data to view. Select the account via the "Linked accounts" dropdown menu.
  
• Step 3: Review photo-level performance. You'll see a list of photo posts from linked accounts that generated engagement or sales during the selected time period. Each entry shows:
  
  • Photo details and publish time
  • Linked product(s)
  • Key performance metrics (GMV, views, etc.)

📌 Note: Only photo posts with activity in the selected time range will appear.

• Step 4: Customize the metrics you track. Click the edit icon at the top right of the list to:
  
  • Switch between Today (Realtime) and Offline metrics
  • Choose which sales and traffic metrics to display

This helps you focus on the data most relevant to your business.

• Step 5: View product-level performance. Click View Detail on any photo to open the Product Performance page. There, you can see:
  • Products linked to that photo
  • Performance metrics for each product
  • This helps you understand exactly which items are driving sales from that post.
• Step 6: Review the photos. Click on the photo name to preview the photo and check the product link.
• Step 7: Switch between link types. Use the Link type dropdown menu at the top to select either Product link or Shop link.
  
  • What are shop link photos?
    • Shop link introduces a new way to share shoppable photos. Instead of linking to individual products, you can now direct users to your entire shop. Upon clicking, customers can browse the full collection and complete their purchases directly within the shop page.
  • How is performance attributed to the shop link photos?
    • Performance is evaluated based on how customers interact with your shop after clicking through a shoppable photo. We track every product impression, click, and sale following their entry to determine the overall performance of your shoppable photos. In this beta version, all data is displayed in UTC. We will update this to PT in our next update.
  • The metrics you can see in this beta mode:
    • Shop page photo attributed GMV
    • Shop page photo attributed product impressions
    • Shop page photo attributed CTR
    • Shop link clicks
    • Views

📌 Note: In this beta version, all data is displayed in UTC. We will update this to PT in our next update.

• Step 8: Search by Product ID or Photo ID. Use the search bar above the photo list. and select your desired search type from the dropdown to switch between Product ID and Photo ID.

Note: If you selected Shop link as your link type, you can only search by Photo ID.

• Step 9: Download data for deeper analysis (optional). You can download the photo performance list to analyze trends offline or share insights with your team.
  
  

🌟 Best Practices

• Check your top-performing photos regularly: Look at which posts are driving the most GMV and orders, and use that insight to guide future content.
• Use photos to support product launches: Post photos for new products and monitor early performance to see what gains traction quickly.
• Double down on what converts: If certain products or visual styles perform well, create more content in a similar format.
• Test and learn: Try different types of photo content and track what drives engagement and sales over time.
• Review product-level insights: Use the Detail view to see which products benefit most from photo exposure and adjust your strategy accordingly.
  

Frequently Asked Questions (FAQs)