How to Amplify Your Store with Ads

09/11/2025

Summary

What is the primary benefit of using Shop Ads for sellers on TikTok Shop?

  • Shop Ads boost sales by amplifying organic content reach, attracting new customers, and driving traffic through diverse shoppable ad formats targeting engaged, high-intent audiences beyond organic reach.

What types of Shop Ads solutions are available and how do they differ?

  • Video Shopping Ads use native or creator videos to target relevant viewers; Product Shopping Ads turn product listings into ads for high-intent shoppers; LIVE Shopping Ads engage users in real-time during live streams to boost purchases.

How does TikTok Shop’s automated solution, GMV Max, enhance ad performance?

  • GMV Max optimizes total returns by integrating organic, affiliate, and paid content, automating creative testing and placement to ensure the right ads reach the right audience at the right time, maximizing ROI.

What eligibility criteria and performance metrics impact Shop Ads effectiveness?

  • All sellers are eligible, but maintaining a Seller Performance Score (SPS) of at least 2.5 improves ad ROI, making ad spend more efficient and boosting overall campaign success.

What tools and support does TikTok provide for managing and optimizing Shop Ads?

  • TikTok Ads Manager offers dynamic optimization, ROAS measurement, customizable reports, scalable revenue options, advanced ad formats, and customer support to help sellers control and enhance their ad investments.
In this article, you will learn how Shop Ads helps you maximize your sales on TikTok Shop and what Shop Ads solutions are available to your business.
Why should you leverage Shop Ads with your TikTok Business?
Shop Ads
is your all-access pass to a world of engaged audiences. Attract new customers and accelerate your business with our wide range of shoppable ad formats available on TikTok.
  • Drive more sales and traffic to your Shop: Shop Ads accelerate sales by boosting your organic content, in both feed and search, to a larger audience than your organic content can reach alone.
  • Expand reach to an engaged audience: Advertising amplifies reach and taps into a new stream of traffic not available to organic traffic. This helps to not only expand reach but also to allow conversions among higher intent audiences.
  • Amplify exclusive creator content: Leverage large volumes of product-driven affiliate creator content in ads to increase your content's in-feed frequency and conversions among in-market users who are exploring their options.
  • Achieve performance with accurate measurement: Conversions taking place on the platform means you know exactly what sales are happening on TikTok with no signal loss.
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Shop Ads Eligibility

Everyone is eligible for Shop Ads. To maximize your ad performance, maintain an Seller Performance Score (SPS) of at least 2.5. The better your SPS, the higher your ROI, making every ad dollar work harder for you.

Shop Ads Custom Solutions

Video Shopping Ads (VSA) with TikTok Shop

Use your own native videos or your creators' videos on TikTok to power shoppable ads automatically optimized to target relevant people who check out your products.
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Product Shopping Ads (PSA)

Seamlessly turn your product listings into ads and help you reach users with high purchase intent when they search and browse.
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LIVE Shopping Ads (LSA)

Drive more real-time engagement with LIVE moments and show your products to TikTok shoppers who are more likely to buy.
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Shop Ads Automated Solutions

GMV Max

GMV Max is our new automated commerce solution on TikTok that optimizes for total returns from your TikTok Shop.
This solution is powered by the entire TikTok Shop ecosystem: approved organic, affiliate, and paid ad content work together to maximize your ROI. With the help of automation, creatives are tested and optimized at scale, ensuring that the right creatives are placed in front of the right audiences at the right time.

Leverage TikTok Ads Manager (TTAM)

Control your investment better, use dynamic optimization features, measure return on ad spend (ROAS), scale your revenue, customize reports, get insights, access more powerful formats, receive customer support, and more.
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TikTok Shop brands and merchants globally are leveraging Shop Ads

L'Oreal used authentic content in Video Shopping Ads, Product Links, and LIVE Shopping to drive purchases via their TikTok profiles, and saw a massive uptick in sales—12x for Maybelline and 11x for Garnier.
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Start Now

  • Setup advertising infrastructure directly (seller here, partner here)
  • Then create ads in minutes (Video Shopping Ads here, LIVE Shopping Ads here)
Next How to Set Up Shop Ads

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