Shop Ads is your all-access pass to a world of engaged audiences. Attract new customers and accelerate your business with our wide range of shoppable ad formats available on TikTok.

• Drive more sales and traffic to your Shop: Shop Ads accelerate sales by boosting your organic content, in both feed and search, to a larger audience than your organic content can reach alone.
• Expand reach to an engaged audience: Advertising amplifies reach and taps into a new stream of traffic not available to organic traffic. This helps to not only expand reach but also to allow conversions among higher intent audiences.
• Amplify exclusive creator content: Leverage large volumes of product-driven affiliate creator content in ads to increase your content's in-feed frequency and conversions among in-market users who are exploring their options.
• Achieve performance with accurate measurement: Conversions taking place on the platform means you know exactly what sales are happening on TikTok with no signal loss.

Shop Ads Eligibility

Everyone is eligible for Shop Ads. To maximize your ad performance, maintain an Seller Performance Score (SPS) of at least 2.5. The better your SPS, the higher your ROI, making every ad dollar work harder for you.

Shop Ads Custom Solutions

Video Shopping Ads (VSA) with TikTok Shop

Use your own native videos or your creators' videos on TikTok to power shoppable ads automatically optimized to target relevant people who check out your products.

Product Shopping Ads (PSA)

Seamlessly turn your product listings into ads and help you reach users with high purchase intent when they search and browse.

LIVE Shopping Ads (LSA)

Drive more real-time engagement with LIVE moments and show your products to TikTok shoppers who are more likely to buy.

Shop Ads Automated Solutions

GMV Max

GMV Max is our new automated commerce solution on TikTok that optimizes for total returns from your TikTok Shop. This solution is powered by the entire TikTok Shop ecosystem: approved organic, affiliate, and paid ad content work together to maximize your ROI. With the help of automation, creatives are tested and optimized at scale, ensuring that the right creatives are placed in front of the right audiences at the right time.

Leverage TikTok Ads Manager (TTAM)

Control your investment better, use dynamic optimization features, measure return on ad spend (ROAS), scale your revenue, customize reports, get insights, access more powerful formats, receive customer support, and more.

TikTok Shop brands and merchants globally are leveraging Shop Ads

L'Oreal used authentic content in Video Shopping Ads, Product Links, and LIVE Shopping to drive purchases via their TikTok profiles, and saw a massive uptick in sales—12x for Maybelline and 11x for Garnier.

Start Now

• Setup advertising infrastructure directly (seller here, partner here)
• Then create ads in minutes (Video Shopping Ads here, LIVE Shopping Ads here)