LIVE Highlights - autoposting

07/30/2025

Summary

What is the Auto LIVE Highlights feature on TikTok Shop and how does it benefit Sellers-Creators?

  • Auto LIVE Highlights automatically extracts and posts the most engaging moments from Sellers-Creators’ LIVE sessions as Shoppable Short Videos, boosting GMV by driving organic traffic and conversions with minimal effort.
  • It allows toggling on/off anytime, saving time on manual video creation and increasing LIVE room reach by linking viewers directly to ongoing LIVEs.

Who can access Auto LIVE Highlights and on which platforms is it available?

  • All TikTok Shop Seller-Creators conducting Shoppable LIVEs can use Auto LIVE Highlights without special permissions.
  • Currently, the feature is only available on the TikTok Shop APP, with potential future expansion to PC based on user feedback.

How does the Auto LIVE Highlights functionality work and what are its key limitations?

  • Sellers enable the feature via the LIVE section in the TikTok Shop APP by selecting products and toggling Auto LIVE Highlights on/off.
  • The system auto-posts up to 20 videos per LIVE and 3 per pinned product, with highlights posted about 5 minutes after identification of high-engagement moments.

What customization options and user interface elements are available for managing Auto LIVE Highlights?

  • Sellers can view past LIVE recordings, create Shoppable Videos from them, and see highlight recommendations in the LIVE highlight module.
  • The feature includes overlays explaining benefits and data privacy, and experiments with video formats like autogenerated subtitles and call-to-action graphics.

What are the implications of using Auto LIVE Highlights for Sellers-Creators on TikTok Shop?

  • It streamlines content creation by automating highlight extraction, increasing audience engagement and potential sales without extra manual work.
  • By auto-posting engaging clips, it enhances visibility and drives more viewers into LIVE sessions, potentially increasing overall GMV.

High level overview

Are you looking for a way to easily capture the best moments of your LIVE sessions and leverage those to create and post Shoppable Short Videos to keep generating GMV? Well, look no further! Auto LIVE highlights, now, makes that process completely seamless. Our algorithm, analyzes and extracts the best aspects of your LIVE session (mainly based on sections of your LIVE that is driving engagement, traffic and conversion), in real-time during the LIVE, to generate the most relevant Short Videos, which are then auto posted to your profile. This allows effortless generation of Shoppable Short Video content, from your own LIVEs, thus providing another avenue for GMV generation from your content. Keep reading to learn more!

Feature value proposition

At a high level, the Auto LIVE Highlights functionality gives Sellers-Creators the ability to
  • Toggle the functionality on and off at will, giving you complete flexibility to choose when you want to leverage these Auto LIVE Highlights
  • Have our algorithm automatically analyze the LIVE to extract parts that for make the best Short Videos, saving time and effort for our Sellers-Creators to have to do this themselves for all of their LIVE sessions.
  • Have audiences viewing these auto-posted Short Videos navigate directly into the LIVE (if it is still ongoing), thus increasing reach and organic traffic into your LIVE room, with no additional effort on your part.

Access and authorization

All Seller-Creators on TikTok Shop creating Shoppable LIVE content will have access to the Auto LIVE Highlights functionality in the TikTok Shop APP interface.

Feature walkthrough

Functionality/Component
UI interface
Key functionalities/capabilities
Enable Auto LIVE highlightsimageimageimageimageimageimageAuto LIVE Highlights can be accessed from your TikTok Shop APP in your LIVE section.Click on "Products" to get navigated to the Product selection popup.From there you can navigate to "Highlights" to configure and set up Auto LIVE HighlightsEnabling Auto LIVE Highlights for the first time
  1. When the feature initially launches, there will be a helpful informational section (within Highlights) to inform you of this functionality and encourage you to try it out.
When Seller-Creators click on this CTA, an informational overlay will highlight the benefits of using Auto LIVE Highlights
  1. When enabling the Auto LIVE Highlights toggle for the first time, a Data Privacy popup will inform Seller-Creators of their Data Privacy rights and how data for this auto posting functionality will be used. Upon confirmation, the Auto LIVE Highlights functionality will be enabled for all Shoppable LIVEs conducted by the Seller-Creator.
Toggling Auto LIVE Highlights on/offAt all times in the future, Seller-Creators can navigate to the Shoppable "Highlights" section and turn Auto LIVE Highlights on and off, as required.
View your Auto LIVE Highlight Short videosimage
image
Once the LIVE Auto-highlight feature is enabled, during your LIVE, in real-time, relevant LIVE highlights will be posted to your profile.These highlights (if the LIVE is still ongoing) will have an indication showing that your LIVE is still in progress to drive viewers to your LIVE. We're currently experimenting with auto-generated video formats. As a result, some videos may include autogenerated subtitles, an arrow pointing to the LIVE button, a 'CLICK NOW' message at the end, and background music.
Inside LIVE HighlightimageimageAlso, after you click Turn on, you'll land in the LIVE highlight module, where you can find:
  • LIVE Recordings: these are your past livestreams, including both Shoppable LIVE and regular streams. You can access them here and even create Shoppable Videos from them to help drive traffic.
  • Highlight Recommendations: these show your best-performing post-LIVE highlights.
If you don't have any highlights yet, you'll see "You have no highlights yet".
For some users, you may see an Auto-post pop-up!image
We are testing out different formats that can best present to you the option to turn on LIVE Highlights. For some creators and sellers, you may see this pop-up when you click on the Shopping Bag icon before going LIVE. Simply choose either "Turn on" to turn on LIVE Highlights, or click "X" to exit out of the pop-up.

Frequently Asked Questions (FAQs)

Do I need any special access or permissions to access Auto LIVE Highlights? Any TikTok Shop Seller-Creator performing Shoppable LIVEs will be able to access this functionality without the need for any special access permissions.
What interface (PC/APP) will this functionality be available on? In this phase of the launch, Auto LIVE Highlights will only be available on the APP version but our team will constantly evaluate the need to introduce a PC version, based on user adoption and feedback.
Can I choose specific LIVE sessions for which I want Auto LIVE highlights generated? In this phase of the launch, enabling Auto LIVE Highlights would apply to ALL your Shoppable LIVEs and in a future iteration, we may incorporate the ability to generate Auto LIVE Highlights for select Shoppable LIVE sessions or for Shoppable LIVE sessions meeting certain criteria.
Are there any video restrictions? A few important points regarding the functionality related to Auto LIVE Highlights. These configurational settings are set at the product level and our product team will keep monitoring usage and usability stats for Auto LIVE Highlights to keep on refining them in future iterations.
Average time for video posting after system identifies a high potential highlight: 5 minutes
Maximum number of auto-posted videos per pinned product in LIVE room: 3
Maximum number of auto-posted videos per LIVE room: 20
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