LIVE Billboard
Summary
- One-line takeaway: Billboard lets LIVE hosts highlight selling points to boost traffic and watch time.
- Core Value/Change: ① Show size charts, hot items, and rights ② Attract viewers into LIVE ③ Reduce host editing cost with templates
- Actionable Steps: ① Go to LIVE Shopping → Billboard before or during LIVE ② Edit template or upload image ③ Click Display and adjust position
- Thresholds & Requirements: ① Only one billboard per LIVE ② Image uploads support up to 100 pictures ③ Auto-review takes seconds for templates, longer for images
- Immediate next action: Open LIVE Shopping → Billboard
What is Billboard
LIVE Billboards can help you communicate critical product selling points and exciting promotions throughout the duration of the session as shoppers enter and leave. You can even use images for an even more eye-catching and engaging experience.
Benefits
- Let viewers quickly get LIVE "selling points", which helps to improve conversion and stay duration
- Attract more viewers to get into LIVE and increase traffic
- Stay on brand by uploading your own images to use as Billboards
How to create a LIVE Billboard
On PC| Step 1. Log in to LIVE Manager --> LIVE Console --> Billboard(You can set up billboard either pre-LIVE or during LIVE) |  |
| Step 2a. Click on LIVE Specials to see the promotions you can display. These promotions apply to your entire LIVE session and will be available across all products featured. You may select up to 3 to display. Once ready, click Save. |  |
| Step 2b. Click on Hot pick to create a billboard for a specific product. You will then select the product of choice from your shopping bag. Once you pick a product, you will see the available promotion for that product. Select the one you want to see and click Save. |   |
| Step 3. Once you are LIVE, you will be able to display the Billboards you created. Click on Display to display either LIVE specials or Hot pick. If you display both, there will be a toggle option on the billboard itself. |   |
| Step 4. You can also upload your own images to use as LIVE Billboards. |  |
| Step 1. Log in to EC Center to go LIVE. Click Billboard.(You can set up billboard either pre-LIVE or during LIVE) |  |
| Step 2a. Click on LIVE Specials to see the promotions you can display. These promotions apply to your entire LIVE session and will be available across all products featured. You may select up to 3 to display. Once ready, click Save. |  |
| Step 2b. Click on Hot pick to create a billboard for a specific product. You will then select the product of choice from your shopping bag. Once you pick a product, you will see the available promotion for that product. Select the one you want to see and click Save. |   |
| Step 3. Once you are LIVE, you will be able to display the Billboards you created. Click on Display to display either LIVE specials or Hot pick. |  |
| Step 4. You can also upload your own images to use as LIVE Billboards. Simply click on Uploads. |  |
