LIVE Giveaway
Summary
What is the purpose and benefit of using the LIVE Giveaway feature on TikTok Shop?
- LIVE Giveaway allows sellers to engage audiences and attract new customers by offering prizes during TikTok Shop LIVEs.
- It increases engagement, views, participation, and sales by creating excitement with limited prizes and countdowns.
How can sellers set up and manage a LIVE Giveaway on TikTok Shop?
- Sellers add giveaway items via Seller Center > Marketing > Promotions > LIVE giveaway, selecting products and quantities.
- They define giveaway requirements, such as the number of giveaways, user limits, and specific comments needed to participate.
What are the key steps for launching a LIVE Giveaway during a livestream?
- Select products as giveaway items and set up requirements like countdowns and comment tasks.
- Launch the giveaway by confirming details and submitting; only one giveaway can be active at a time.
What should sellers be aware of regarding giveaway item shipping and stock management?
- Sellers must ship all giveaway items; failure to deliver even one can result in losing giveaway permissions.
- Ensure giveaway item quantities do not exceed available stock, with a limit of 100 SKUs per campaign to avoid losses.
What is LIVE Giveaway
LIVE Giveaway allows you to easily run contests and giveaways during your TikTok Shop LIVEs. With this new feature, you can engage your audience and attract new customers by offering exciting prizes and rewards.What is the Benefit of LIVE Giveaway？
💬 Drive more comments
⏱️ Increase watch time📈 Grow your follower base
🚀 Improve conversionWho can use LIVE Giveaway
- Sellers with an official TikTok Shop account
- Sellers with a TikTok Shop Marketing account
- Creators
How to Set Up LIVE Giveaway
LIVE Manager Set up
You can set up LIVE Giveaway either before or during your livestream.| Step 1. Log into LIVE Manager, go to LIVE console, and then click on Giveaway. Any existing LIVE Giveaways you have created will show up here. Click on "+ New giveaway" to create a new one. |  |
| Step 2. You will now set up your LIVE Giveaway. There are two types of Giveaway - one is a customized price where you can type in the prize yourself, e.g. A signed baseball card or a jacket. The second type is Product Prize, where you can select an item from your shop as the giveaway. The set up process for either process is exactly the same. For this guide, we'll type in t-shirt as our prize . |  |
| Step 3. Set a quantity. |  |
| Step 4. Select a maximum of two tasks as participation criteria. Follow host - viewer must follow you.Make a purchase - to enter giveaway, viewer has to purchase something. (Note: per TikTok Shop policy, viewers can also fill out a short form to satisfy this task. Non-buyer entrants must have equal opportunity as buyer entrants). Comment - based on a phrase you determine, viewers must comment it. Minimum watch time - a minimum duration for which viewers must watch your LIVE session. |  |
| Step 5. Lastly, set a duration for your giveaway. Your giveaway duration must be at least 2 minutes longer than the minimum watch time requirement, if you had selected it as a participating criteria. For example, if you selected 3 minutes as minimum watch time, your Giveaway duration must be at least 5 minutes long. Once you're ready, click Finish. And then Create. |  |
| Step 6. Your newly created LIVE Giveaway will show up under the Giveaway tab. If you want to edit your giveaway setting, simply click on the pencil icon. Whenever you are ready to launch your giveaway during your LIVE session, hit Publish. |  |
App Set Up
| Step 1. Log into your app and find LIVE tools in LIVE.Select LIVE giveaway. |  |
| Step 2. Any existing Giveaways you created will show up on the bottom.Click on Create new to create a new giveaway. |  |
| Step 3. Just like LIVE Manager in PC, you can create two different types of LIVE Giveaway. Please refer to the LIVE Manager Set Up section above for details. |  |
| Step 4. Finish creating your giveaway. The steps are exactly as what you'd see in LIVE Manager set up section above. |  |
Viewer side：
Step 1: See the LIVE giveaway icon at the top of LIVE
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How do winners receive their Giveaway item?
Step 1: Winner notificationsWinner pop-up
Inbox notificationPushStep 2: Submit shipping informationNote：- Winners to fill out their shipping information and submit within 48 hours, otherwise giveaway will be forfeited
- Shipping cost for giveaway to be provided by seller
Notes to Sellers
- Sellers must ship all giveaway items! If even ONE order is not delivered, the seller's LIVE giveaway permission will be withdrawn.
- The number of LIVE giveaway items issued may exceed the total stock held by the seller. The seller needs to determine how much of their stock is available for the LIVE giveaway and make sure the giveaway item quantity doesn't exceed the stock actually available. Each LIVE giveaway campaign is limited to 100 SKUs for a single product to prevent the seller from suffering serious losses due to entering the wrong settings.
FAQ
- Why can't the LIVE viewers see the LIVE giveaway launched by the host?
- Why can't users fill in GIVEAWAY shipping address?
- Can a user use emoji as a comment?
- Temporarily not supported
- Are there any items that cannot be set as Giveaway Item?
- Items sellers do not sell
- How many times can I launch a LIVE Giveaway?
- Hosts can launch multiple giveaways during a LIVE, but must wait for the previous LIVE Giveaway countdown to end before launching a second one.
- How to check the address of the winning user for delivery?
Sellers can view the order information of all their own stores here, and also include the order information of LIVE Giveaway.
If it is LIVE Giveaway order information, there is a "LIVE Giveaway" logo, like this:
- Can semi closed loop sellers(storefront sellers) use LIVE Giveaway?