High level overview

Looking for an easy way to compare and diagnose the LIVE performance of your shop accounts? Look no further!
With LIVE diagnosis, you can check your account's LIVE performance compared to other similar sellers and assess if you're performing at the same rate as your peers. LIVE diagnosis also provides improvement suggestions to optimize LIVE efficiency, as well as diagnose LIVE performance across LIVE views, product conversion, and compliance.

Feature value proposition

LIVE diagnosis offers the following capabilities:

• Understand key performance metrics for each of your shop-linked accounts (including official and marketing accounts) and overall account standing in comparison to industry peers.
• View and diagnose important LIVE engagement and conversion metrics for each of your accounts and get a sense of how your shop is performing across each of these metrics.
• View insights and recommendations on how to improve LIVE performance across your product and content. LIVE diagnosis also provides insights on underlying issues that may prompt receiving these suggestions.

The goal of LIVE diagnosis is to diagnose and compare your LIVE performance against other relevant sellers and provide information on how to optimize your LIVE operations.

Access and authorization

All onboarded sellers on the TikTok Shop platform will have access to LIVE diagnosis. Please note you'll need to have posted LIVE content in the past 7 days to be able to see diagnosis for those LIVEs.

Overall feature interface

Entrance

Authorized sellers can access LIVE diagnosis by navigating to Seller Center > Analytics > LIVE & Video > Optimization

Feature walkthrough

Account selection

LIVE diagnosis will display account analytics for the previous 7 days — this will include details for all accounts linked to your shop, as well as other marketing accounts. You can toggle between your different accounts to view data for the selected account.
After selecting your account, you'll gain visibility on:

• Overall account GMV during the 7-day period
• Account standing along with notes about shop performance
• Summary of any violations during the 7-day period

PC interface	APP interface

At present, diagnoses are available at an account level and data for only the selected account can be visible at one time.

Account analysis results

Once you select the appropriate account, you'll be able to see the following dimensions related to viewing, engagement, and conversion: Open LIVE, watch, interaction, click and buy, aligning with the viewers' user flow.For each of these dimensions, you can:

• Get data on what the relevant metric is for this dimension
• Receive a rating of Good, Warning, or Bad based on performance compared to industry peers. A warning is not cause for immediate concern, but will notify you that something needs improvement.
• Measure trends over the previous 7 days with color codes to identify upward or downward trends.
• Peers outstanding: Metric comparison against other sellers in the same category and similar attributes (GMV etc).

Usage tip: When unsure about a particular dimension or underlying metric, users can hover on the ❔icon and receive insights via tooltip

Improvement suggestions

Suggestion filters

Suggestions are available in groups of the following categories, along with scenarios of when each filter can be used:

Filter	Recommended situation of usage
All optimization suggestions	Comprehensive list of all suggestions. Use this subset of suggestions when you want a broad view of all recommendations.
Suggestions for catching up with your peers	Use this subset of suggestions first when LIVE performance is lagging in comparison to peers.
Suggestions for improving your performance	Use this subset of suggestions when your performance is on par with peers and you want to elevate your LIVE performance.

Suggestions

After selecting the relevant suggestion filters, you can view the following suggestions to improve LIVE performance:

1. Suggestions grouped by the following areas of your LIVE operations: Product appeal, Content appeal, Service capability, Non-compliance, and Diligence. You can select each relevant aspect to view suggestion details to make the necessary improvements. Only one aspect can be selected and inspected at a time.

2. You can view a list of suggestions for each selected aspect. Each suggestion item will have the following components:
   1. Suggestion highlight: The high level call to action to improve on the selected aspect

2. Detailed action steps: Within the particular suggestion highlight, you can see what action should be taken to improve your performance.

Usage tip: Users can mark the detailed action steps as helpful/unhelpful and such user feedback helps improve the algorithm for better suggestions in the future

3. Problematic metrics: Displays underlying problematic metrics that need optimization along with what similar metrics look like for industry peers.

Frequently Asked Questions (FAQs)

1. On what platforms can I access LIVE Diagnosis?

A: At present, LIVE Diagnosis is available in Seller Center both in PC and APP.

2. Can I select a particular date range for viewing my LIVE diagnosis?

A: Currently, LIVE diagnosis results for the previous 7 days can be viewed, although additional time filters may be introduced in the future based on user feedback.

3. Can I delegate access to users from my marketing accounts to view and use LIVE diagnosis?

A: Owners of the marketing accounts that the seller is working with need to have a Seller Account for them to access and view LIVE Diagnosis functionality. Presently, there is no delegation mechanism available.