Learn from creators overview

As a creator on TikTok Shop, we understand that trying to create quality shoppable videos can be overwhelming, which is why we encourage you to use the learn from creators tools. TikTok Shop's learn from creators tools offer a customized learning process so you can learn how to make engaging content by modeling other top-performing videos. The tools also provide key suggestions and Dos and Don'ts so you can be confident in the content you create, and less worried about the algorithm deboosting your video.
Learn from creators offers the following benefits:

• Learn from top-performing videos
• View summarized key insights and skills so you can incorporate them into your own videos
• Learn best practices and recommendations when creating shoppable content
  

How to use learn from creators

Entrance

From the Creator Center, go to the TikTok Shop toolkit and select Learn from creators.

Functionalities

Dos & Don'ts tips for shoppable videos

Once you've selected learn from creators via the TikTok Shop toolkit, you can access the short video tips by tapping the graduation cap icon in the top right corner. Additionally, you can also see the Dos & Don'ts in the top banner area. When you select learn more, you'll be redirected to a short education video.

Filter and search top-performing videos

You can filter through the top-performing videos using the following categories:

• Favorite (flag icon): Videos saved by creators
• For you: Recommended videos based on your product category
• Followers loved: Recommended videos based on your followers' ordered/viewed product category
• Trending in: Recommend the videos based on increased GMV/orders within your selected category

All the videos seen are of the highest sales performance in each category with no violations.

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You can also use the search icon to find videos based on keywords.

Video insights

There are four components included in video insights:

1. Save: You can select the flag icon to save a video for future reference
2. Featured product: If you're interested in a product, you can click on the thumbnail to go to the Product Detail Page for details, or directly add to showcase by clicking Add.
3. Skills: We'll call out key skills used by the creator, along with a timestamp of when the skill is used.
4. Video data: We'll provide data on views, likes, comments, and shares for your reference.
   
   

FAQs