October 2024 Monthly Product Innovation
11/06/2024
Summary
What new features are available to help sellers grow their business on TikTok Shop?
- Sales Accelerator offers personalized recommendations to boost product visibility and sales, with rewards like extra views and creator exposure.
- LIVE Shopping features include pinning multiple products, creating giveaways, and receiving real-time feedback during live sessions.
How can sellers enhance their product listings and manage inventory effectively?
- Use rich text formatting in the Seller Center app for detailed product descriptions, and clone listings to streamline the creation process.
- Improved stock alerts highlight crucial products affecting sales, aiding in better inventory management.
What promotional tools are available to increase sales and engagement on TikTok Shop?
- Creator LIVE Flash Deals allow collaboration with creators for exclusive, limited-time offers during live sessions, driving immediate purchases and audience engagement.
- Refundable samples ensure creators meet posting or sales requirements before reimbursement, reducing the risk of being ghosted.
How does Fulfilled by TikTok simplify shipping and fee management for sellers?
- FBT fees are automatically deducted from GMV in Seller Center, simplifying payment tracking and reducing admin work.
- Sellers can offer free shipping with FBT, enhancing competitiveness and customer satisfaction.
Every month, we introduce new products and features designed to simplify store management, boost sales, and strengthen your connections with customers. Come explore what's new and take your business to the next level!
Accelerate your growth
Clone ListingsClone Listings makes it easy for you to create new listings quickly. You can now copy product details from existing listings across our catalog and external sources, then adjust the information to fit your products. This streamlined process saves you time and simplifies the listing experience.
Improved stock alertsWe are improving Seller Center's stock alert system to send you fewer, more focused notifications. By highlighting the most important products that impact your sales, we help you manage your inventory more effectively and boost your overall performance.
Learn more
Create a Flash Deal
Automate management of your TikTok Shop samplesGet the most from free product samples with auto-optimized samples. Set a goal, whether it's more sales or creator content for eligible products, and TikTok Shop will manage the rest.
Grow your best-performing productsOur new Growth Suggestions module helps you boost sales for your top products. Get recommendations, track product performance, and see the benefits of each action so you can make informed decisions.
Check it out now
Offer free shipping when using Fulfilled by TikTokWith Fulfilled by TikTok, you can now offer free shipping on your orders—a perk that was only available with TikTok Shipping and Seller Shipping before. Free shipping makes your shop more competitive, boosts customer satisfaction, and encourages repeat business and positive reviews.
Learn moreFulfilled by TikTok Non-Compliant Inbounds (NCI) Handling OptimizationThis new feature automatically resolves most non-compliant inbound issues when shipping to an FBT warehouse, reducing the actions required from you. You'll also receive helpful notifications during the inbound booking creation process to help reduce future issues.
Learn more
GROWTH
Turn your products into top performers with personalized, actionable recommendationsSales Accelerator helps you grow faster with easy, tailored recommendations to help boost your product’s visibility, improve your product listing pages, and increase sales. Complete simple actions to unlock exclusive rewards like extra views on TikTok Shop, special coupons, and creator exposure. Plus, track your progress to see what’s working best and maximize your growth.Accelerate your growth
LIVE & SHOPPABLE VIDEO
Reach shoppers like never before with three essential LIVE Shopping featuresDiscover these exciting new tools directly from your LIVE in the TikTok App:- Tell a holistic product story: Pin multiple products within your LIVE to drive stronger conversion. When you do, you'll make it easier for shoppers to browse curated shopping lists, collections, and more.
- Expand your shopper base: Create new LIVE Giveaways that not only drive engagement, but increase your followers. Shoppers are now asked to follow your shop when your LIVE Giveaway shows up on their For You page and invites them to enter your LIVE.
- Get real-time feedback: Take immediate action on opportunities to improve as your LIVE is happening. LIVE Diagnosis offers quick tips on how to grow sales and engagement while you're hosting.
PRODUCTS
Rich Text Formatting in the Seller Center App You can now create visually engaging, detailed product descriptions directly in the Seller Center app using rich text, HTML, and embedded images. This enhancement enables you to better showcase your products, increasing shopper confidence and driving higher conversions.Clone ListingsClone Listings makes it easy for you to create new listings quickly. You can now copy product details from existing listings across our catalog and external sources, then adjust the information to fit your products. This streamlined process saves you time and simplifies the listing experience.
Improved stock alertsWe are improving Seller Center's stock alert system to send you fewer, more focused notifications. By highlighting the most important products that impact your sales, we help you manage your inventory more effectively and boost your overall performance.
Learn more
PROMOTIONS
Drive urgency and increase sales with exclusive dealsCreator LIVE Flash Deals let you team up with creators of your choice to offer exclusive, limited-time deals during LIVEs. These flash deals get shoppers to buy right away, help you build an engaged audience, and strengthen your relationships with creators.Create a Flash Deal
AFFILIATE CENTER
Provide samples with confidenceWorried about sending samples and getting ghosted? Refundable samples let creators pay upfront for products, and they'll be reimbursed once they meet your posting or sales requirements. If they don’t, the order simply remains a sale.Automate management of your TikTok Shop samplesGet the most from free product samples with auto-optimized samples. Set a goal, whether it's more sales or creator content for eligible products, and TikTok Shop will manage the rest.
Grow your best-performing productsOur new Growth Suggestions module helps you boost sales for your top products. Get recommendations, track product performance, and see the benefits of each action so you can make informed decisions.
Check it out now
FULFILLED BY TIKTOK
Fulfilled by TikTok fees are now automatically deducted from your GMV in Seller CenterNow, FBT fees are automatically deducted from your GMV in Seller Center, so you don’t have to worry about separate payments. This keeps things simple and reduces extra admin work. You’ll see a clear breakdown of daily charges, making it easy to track deductions. Plus, automatic deductions mean you won’t miss payment deadlines or face late fees or penalities.Offer free shipping when using Fulfilled by TikTokWith Fulfilled by TikTok, you can now offer free shipping on your orders—a perk that was only available with TikTok Shipping and Seller Shipping before. Free shipping makes your shop more competitive, boosts customer satisfaction, and encourages repeat business and positive reviews.
Learn moreFulfilled by TikTok Non-Compliant Inbounds (NCI) Handling OptimizationThis new feature automatically resolves most non-compliant inbound issues when shipping to an FBT warehouse, reducing the actions required from you. You'll also receive helpful notifications during the inbound booking creation process to help reduce future issues.
Learn more