Every month, we introduce new products and features designed to simplify store management, boost sales, and strengthen your connections with customers. Come explore what's new and take your business to the next level!

ORDERS

Fulfilled by TikTok

Streamline your operations with Fulfilled by TikTok. We handle everything from storing your inventory to shipping it to your customers. Our goal is to get your orders out quickly and reliably, so you can focus on what matters most - growing your business on TikTok Shop.
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Order Tracking ID Validation

Identify processing errors on Seller Shipping orders early, like incorrect tracking addresses or timestamp mismatches, making sure customer orders are delivered on time.
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Buyer Payment Tracking

Ever shipped an order only to realize your shopper's payment failed? You can now keep track of your shopper's payment status and avoid lost revenue by only shipping orders once payment is complete.
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PRODUCTS

Smart Brand and Category Suggestions

Streamline and accelerate the product listing process with automatic brand and category suggestions based on your product images.
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At-Risk Listings Tab in Product Optimizer

Keep your shop running smoothly and avoid violations with real-time visibility into product listings with missing required attributes.
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Extended Inventory Forecasting

Maintain optimal stock levels with visibility into sales data and replenishment suggestions spanning 45 and 60 days. Previously, sellers were limited to insights across 7, 14, 21, and 30 days.
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LIVE & SHORT VIDEO

LIVE Console

You can now track and manage all aspects of your LIVE Shopping sessions in one place and in real time. Sort, pin, and unpin products depending on how they're selling, track shopper engagement and trends, and get a detailed overview of the shoppers checking out your LIVE.
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ANALYTICS

Product Card Analytics

You can now see how your sales are doing on TikTok Shop pages like Shop Tab, product detail pages, or search. Then, see how they stack up compared to sales from content you or your creators have made in your Shoppable Videos and LIVE sessions.
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Account-level LIVE Diagnosis

Elevate your LIVE Shopping session performance by seeing how you're doing compared to other top sellers in your shop's category. Get insights on how to improve, engage shoppers, and sell more.
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SELLER CENTER APP

Returns & Refunds Revamp in Seller Center App

It's now simpler than ever to handle returns and refunds in the Seller Center App. We've made the interface easier to understand, put customer and order info right at your fingertips, and added new help content to guide you through tricky situations.