September 2024 Monthly Product Innovation
10/02/2024
Summary
What new tools and features have been introduced to improve product listing and management on TikTok Shop?
- A new tool in Seller Center reviews product pages, assigns a quality tier, and suggests improvements for better shopper information.
- Expanded product categories now offer up to seven levels for more precise classification.
- Online Bulk Editor flags errors in bulk uploads for quick corrections without returning to Excel.
What are the recent updates in promotions and advertising incentives on TikTok Shop?
- Shop Ads referral fee reduced to 3% until December 31st for orders via Product, LIVE, and Video Shopping Ads.
- Adjusted minimum and maximum discount rates for promotional tools to ensure clear and accurate promotions.
- Bulk upload feature allows applying discounts to multiple products simultaneously.
How has TikTok Shop enhanced affiliate and creator collaboration features?
- Revamped Affiliate Center homepage provides performance snapshots and tailored creator recommendations.
- New communication quotas limit weekly invitations and messages based on GMV to ensure meaningful creator relationships.
What logistics updates have been made to streamline shipping and inventory management on TikTok Shop?
- Shipping service recommendations suggest economical options and notify potential late deliveries.
- Seller Center app now allows buying and printing labels, tracking info, and managing order splits.
- Direct access to Fulfilled by TikTok (FBT) portal enhances inventory management and reduces out-of-stock situations.
How can sellers leverage TikTok Shop's integration with Shopify for enhanced sales opportunities?
- Shoppable Video Hub in Shopify admin helps create videos inspired by TikTok trends and music.
- New Affiliate tab on TikTok For Shopify connects sellers with influencers for product promotion in exchange for sales commissions.
Every month, we introduce new products and features designed to simplify store management, boost sales, and strengthen your connections with customers. Come explore what's new and take your business to the next level!
We've launched a new tool on the Manage Products page in Seller Center that reviews your product pages, provides a "tier" based on the page's information quality, and flags any details that are missing, incorrect, or could be improved. Then, it shows you how to fix them on the spot so shoppers have the information they need to make a purchase.
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From now through December 31st, we are offering special incentives to sellers who use Shop Ads to boost their sales on TikTok Shop. During this time, the referral fee is lowered to 3% for orders made through Product Shopping Ads, LIVE Shopping Ads, and Video Shopping Ads.
Learn more
These changes are designed to enhance the shopping experience by ensuring promotions are clear and accurate, uphold platform integrity by preventing misleading or abusive discount practices, and build shopper loyalty by offering trustworthy deals.
Learn more
We’ve added seller missions and tailored creator recommendations to help you build the perfect partnerships. Plus, with reminders front and center, you’ll never miss an important task again.
Try it now
Our new Target Collaboration invitation and creator messaging guidelines limit the number of invitations and messages you can send each week, ensuring more focused and meaningful conversations.
Your weekly quota for reaching out to new creators is based on your GMV from the past 30 days and resets every Sunday.
Check your weekly quota
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PRODUCTS
New tool to help you understand the quality of your product listings
The best way to turn browsers into buyers is by providing clear, detailed product pages that show off what makes your products great. Strong product pages build trust with shoppers and increase your chances of TikTok recommending your products.We've launched a new tool on the Manage Products page in Seller Center that reviews your product pages, provides a "tier" based on the page's information quality, and flags any details that are missing, incorrect, or could be improved. Then, it shows you how to fix them on the spot so shoppers have the information they need to make a purchase.
Try it nowLearn more
Expanded product categories
We've expanded our product categories from three to a more detailed four-to-seven levels. Now, when you add new products to TikTok Shop, you can choose from up to seven categories. To make things easier, we've suggested categories for your current products, which you can review and update in Seller Center.
Now, when you add new products to TikTok Shop, you can choose from up to seven categories. To make things easier, we've suggested categories for your current products, which you can review and update in Seller Center.
As a reminder, if updates are not made by 10/8, we'll automatically start to transition your products to the new category structure; however, you can still make updates at any time, even after the transition.
Check it outOnline Bulk Editor
Quickly fix errors in your bulk listing uploads in Seller Center. After uploading your bulk Excel template, the system will automatically flag any errors or issues in the template. Then, you can quickly fix these issues directly without returning to Excel, streamlining the listing process and ensuring more accurate listings.Learn more
PROMOTIONS
Shop Ads incentive
Shop Ads help drive quality traffic and higher sales to your shop by reaching the right audiences.From now through December 31st, we are offering special incentives to sellers who use Shop Ads to boost their sales on TikTok Shop. During this time, the referral fee is lowered to 3% for orders made through Product Shopping Ads, LIVE Shopping Ads, and Video Shopping Ads.
Learn more
Updated promotion discount rates
As of September 30, we have adjusted the minimum (floor) and maximum (ceiling) discount rates for some promotional tools.These changes are designed to enhance the shopping experience by ensuring promotions are clear and accurate, uphold platform integrity by preventing misleading or abusive discount practices, and build shopper loyalty by offering trustworthy deals.
Learn more
Apply promotions to your products in bulk
Save time and scale with ease with the new bulk upload feature for product discounts and seller flash deals to apply discounts to multiple products at once. Work offline with excel spreadsheets to organize your data and import it to Seller Center, making it easier to set and manage your discounts and flash deals.Seller-initiated partner campaigns updates
We’ve enhanced Seller-initiated partner campaigns to help you attract top agencies and improve campaign performance with greater control and flexibility.- Streamlined commission rates: Easily set competitive commission rates to attract agencies by using our bulk commission process to match open collaboration rates for enrolled products.
- Dynamic sample management: Adjust the number of free samples anytime to connect with the right creators, allowing you to increase or decrease quantities for specific agencies or all agencies.
AFFILIATES
Updated Affiliate Center homepage
Curious about how to grow your creator strategy? Our revamped Affiliate Center homepage gives you a snapshot of how your creator collaborations are performing and what you can do to keep improving.We’ve added seller missions and tailored creator recommendations to help you build the perfect partnerships. Plus, with reminders front and center, you’ll never miss an important task again.
Try it now
Affiliate communication quotas
When it comes to building creator relationships, quality over quantity matters.Our new Target Collaboration invitation and creator messaging guidelines limit the number of invitations and messages you can send each week, ensuring more focused and meaningful conversations.
Your weekly quota for reaching out to new creators is based on your GMV from the past 30 days and resets every Sunday.
Check your weekly quota
LOGISTICS
Shipping service recommendations
This new update will automatically recommend the most economical shipping option that meets TikTok’s delivery guidelines, helping you cut down on shipping expenses, get clarity on shipping costs, and will notify you if a shopper's order might arrive late so you can adjust your shipping method if necessary.Learn more
Manage shipping in the Seller Center app
We've made it simpler to manage shipping from the Seller Center app, anytime, anywhere. With TikTok Shipping, you can now buy and print labels, combine or split orders, and edit package labels or sizes. If you use Seller Shipping, you can now add tracking info or split larger orders into multiple shipments.Learn more
Access the Fulfilled by TikTok (FBT) portal in Seller Center
This integration enhances inventory management by giving you quick access to the FBT portal directly from Seller Center. If you use FBT to ship your orders, you now have direct access to the FBT portal to manage your inventory easily and reduce out-of-stock situations.SHOPIFY
Shoppable Video Hub
Now you can find the hottest music and trends on TikTok with our Shoppable Video Hub. Inspire your shoppable videos and make them right in the Shopify admin.Learn more
Affiliate program
Boost your sales to the next level, start an affiliate program on TikTok For Shopify. The new Affiliate tab gets you direct access to TikTok influencers (creators) to promote your products in exchange for a commission on sales.Learn more