Every month, we introduce new products and features designed to simplify store management, boost sales, and strengthen your connections with customers. Come explore what's new and take your business to the next level!

PRODUCTS

Product Opportunities EnhancementsWe've made upgrades to Product Opportunties designed to help you discover and sell popular products with low competition more efficiently, including a new interface, advanced filters, and automatic linking of existing products. Learn more.

LIVE & SHORT VIDEO

Shoppable Video Hub in Seller Center AppCreate videos in 30 seconds or less with the Shoppable Video Hub in the Seller Center App. Use ready-made templates, see what other sellers are doing, learn top tips for your category, and earn cool rewards for making Shoppable Videos.
Shoppable Video in Seller CenterIf you're making Shoppable Videos in the Seller Center browser, you can now customize auto-generated videos, turn highlights from your LIVEs into shoppable content, and publish your videos directly to your TikTok account without switching accounts. Check it out here.
LIVE Events in LIVE ConsoleLIVE Console is a free copilot for planning and managing your LIVE Shopping sessions. You can now schedule your LIVE event ahead of time so shoppers can get excited, add it to their calendars, and prioritize attending. Check it out here.

MARKETING, PROMOTIONS, & CAMPAIGNS

Customer Relationship Management (CRM) ToolWith our new Customer Relationship Management (CRM) tool, you can send custom messages to new, potential, or inactive shoppers, set up automatic messages based on shopper behavior, and track the sales from your CRM campaigns with detailed analytics tools. Check it out here.
Shop Performance ScoreEnhance your shop's performance with our dynamic scoring system! Your shop score is based on product satisfaction, customer service, and fulfillment logistics, and we provide you with tools and best practices to improve your shop's performance. Benchmark against other sellers in your category, and strive for excellence to earn rewards like the prestigious "Star Shop" badge, increasing your shop's visibility and attracting more customers. Learn more.Promo CodesWe've also introduced Promo Codes, a new way to boost shopper conversion and sales. Create special codes for product discounts and share them on social media or via email to get shoppers to buy your products on TikTok. Check it out here.

AFFILIATE

Seller-Initiated Partner CampaignsPartner Campaigns give you all the benefits of creator partnerships without the hassle of managing them. With new Seller-Initiated Partner Campaigns, you can create customized marketing campaigns that agencies can join and handle all the details for you. Check it out here.
Open Collaboration Commission ChangesWe understand that sometimes you need to adjust commission rates. To help maintain a positive relationship with your creators, any rate reductions will only take effect after 30 days, giving your creators time to adjust. And when you increase a product's commission rate, creators will start earning at the new rate immediately. Check it out here.
Automatically add products to Open CollaborationNever miss a promotional opportunity for your products again. You can now automatically add any existing products from your shop and all new products in the future to your Open Collaboration for creators to start promoting. Check it out here.

ANALYTICS

Product Recommendation AnalyticsProduct Recommendation Analytics offers insights and tips to boost the chances of your products being suggested to TikTok Shop shoppers. Use these curated suggestions to increase product exposure and drive more traffic to your products on Shop Tab, in order centers, and on the shopping cart page. Check it out here.
Realtime Creator AnalyticsMaximize creator performance with real-time monitoring of product, promotions, and content metrics of creators you collaborate with. Visit the Marketing dashboard in Seller Center, Analytics, or Insights in Affiliate Center to get started. Check it out here.

LOGISTICS

Shipping InsuranceIf you use TikTok Shipping to fulfill your orders, you will now get automatic insurance from U-PIC for packages worth $200 or less. Enjoy peace of mind knowing you're covered if your package is lost, stolen, or damaged. Learn more.Seller Shipping - Express Shipping review cadenceTo make sure shoppers get a reliable delivery experience, we'll now review Express Shipping performance for sellers using the Seller Shipping method every week instead of every month. Based on these reviews, your shop's eligibility for Express Shipping may be upgraded or downgraded. Learn more.New Seller Shipping carriers to choose fromWe are launching two new Seller Shipping carriers - OSM Worldwide and Global Parcel Service (GPS), giving you more shipping options to choose from. Learn more.

OTHER

Credit card installment shopper payment optionShoppers on TikTok can now pay for orders over $50 in installments with no extra interest or fees. You'll still get paid in full at the time the purchase is made, and if a shopper doesn't pay their installments, it won't affect your payment. To enable this payment option for your store on TikTok Shop, you can opt-in through this form before August 9, 2024.New listing upload process for hazmat productsWe're launching a better product listing experience to help you follow Dangerous Goods regulations. When you upload new products, our system will automatically detect if they might be Dangerous Goods, and help you upload any necessary documentation if so. Learn more.