December 2024 Product Innovation

Summary

What new features have been introduced to simplify store management and boost sales on TikTok Shop?

  • Flagged Products feature helps identify and resolve GNE violations, ensuring compliance and better product exposure.
  • Brand Product Opportunities offer insights and incentives to add high-demand products from existing catalogs.
  • Multi-Image Variant allows up to 9 images per product variant, enhancing shopper confidence.

How can sellers leverage the Affiliate Center to expand their reach on TikTok Shop?

  • Open Collaborations enable products to be promoted by all TikTok Shop creators, automatically approved for immediate promotion.

What shipping and logistics updates have been made to TikTok Shop?

  • Starting December 20, 2024, free shipping insurance for orders up to $200 is available via TikTok Shipping labels.
  • UPS Ground Saver has been added as a cost-saving shipping option.
  • Improved visibility into Fulfilled by TikTok inventory costs through consolidated reporting.
Every month, we introduce new products and features designed to simplify store management, boost sales, and strengthen your connections with customers. Come explore what's new and take your business to the next level!

PRODUCTS & MERCHANDISING

Flagged Products

This feature helps you quickly identify and resolve GNE violations, helping you stay compliant, increasing your product exposure, and providing a better experience for shoppers.
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Brand Product Opportunities

Find high-demand products from your brand's existing catalog that aren't on TikTok Shop yet. With tailored insights and guaranteed incentives for adding these products, this feature enables your brand to increase your reach and grow sales faster.
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Multi-Image Variant

You can now display up to 9 images for each product variant, giving shoppers a complete view of your products. This helps increase their confidence in your products, leading to higher sales and fewer returns.

AFFILIATE CENTER

Open Collaborations help you reach a wider audience by making your products available to all TikTok Shop creators to promote. Creators are now automatically approved to promote all Open Collaboration products and can start promoting them immediately.
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SHIPPING & LOGISTICS

Shipping Insurance

Starting December 20, 2024, when you purchase TikTok Shipping labels through the Seller Center app or open API integrations, TikTok Shop automatically provides free insurance for order value of up to $200, previously only available on desktop. Additionally, we’ve made improvements to the insurance claim process on desktop, speeding up claim resolutions.
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UPS Ground Saver Shipping Option

We've added UPS Ground Saver as an option to the TikTok Shipping platform, so you can now save more costs and offer more shipping options.

Get better visibility into your Fulfilled by TikTok (FBT) inventory costs

We've launched a new feature that consolidates inventory cost into a single report across the entire Fulfilled by TikTok (FBT) network, giving you improved visibility and enabling better benchmarking against industry standards.