January 2024 Product Innovation

Summary

What new features have been introduced to simplify store management and boost sales on TikTok Shop?

  • Proof of Delivery photos for UPS shipments help resolve delivery claims.
  • Real-time product listing feedback ensures compliance with TikTok Shop policies.
  • Personalized recommendations optimize product catalogs based on shopper demand.

How can sellers enhance their promotional strategies on TikTok Shop?

  • Use "Buy More, Save More" discounts to encourage bulk purchases.
  • Create personalized coupons via chat to boost conversions.
  • Set up promotions like Product Discount and Flash Deal through the Seller Center App.

What tools are available for managing collaborations with creators on TikTok Shop?

  • Offer samples in Target Creator Collaboration invites to promote products.
  • Limit samples to specific creator categories for targeted outreach.
  • Use filters on the Sample Requests page to review and track content created from sample orders.

How can sellers utilize analytics and video features to improve their TikTok Shop performance?

  • Access Video Inspiration on PC for insights into top-performing videos and trends.
  • Use Shoppable Video Diagnosis for insights into video popularity and script effectiveness.
  • Add E-Commerce Stickers to videos to highlight selling points and drive traffic.
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Every month, we introduce new products and features designed to simplify store management, boost sales, and strengthen your connections with customers. Come explore what's new and take your business to the next level!

ORDERS

Proof of Delivery photos

Access proof-of-delivery photos for UPS shipments through Seller Center to help resolve delivered-not-received claims.
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PRODUCTS

Product Opportunities

Get visibility into products shoppers are searching for and buying on TikTok Shop that have low competition. With personalized recommendations based on the category of goods your shop sells, you'll be able to optimize your catalog to meet customer demand and increase sales.
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Real time product listing feedback

See feedback on your product listings in real time to help ensure compliance with TikTok Shop policies. Then, proactively make updates to accelerate the approval process.
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PROMOTIONS

Buy More, Save More

Set discounts on select products when customers buy more of the same item or when they reach a specific spending threshold, encouraging bulk purchases for a higher average order value.
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Personalized Coupons

Create exclusive offers for individual customers instantly via chat in Buyer Messages to boost conversions for customers who need an extra nudge to complete their orders.
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Seller Center App Set Up

Configure promotions such as Product Discount and Flash Deal directly on your phone in the Seller Center App.

AFFILIATE

Samples in Target Creator Collaboration invites

Offer samples in Target Collaboration invites to encourage creators to promote your products.
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Limit samples to a target category of creators

Limit your free samples to creators in a single category and reach your target audience more effectively.
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Sample request page filters

Review sample requests with a filtered view of the Sample Requests page. Filters are available by creator, followers, performance, and sample request criteria like GMV, follower count, and more.
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Track content created from sample orders in one place

Monitor content created from free sample orders by viewing videos and key stats including views, likes, comments, and number of orders.
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LIVE & VIDEO

E-Commerce Stickers

Add stickers to your shoppable videos that identify key selling points, broadcast limited-time offers, incentivize buyers to take action, or drive customer traffic to embedded product links.
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ANALYTICS

Video Inspiration

Now available on PC. Get inspired by top-performing videos, songs, and hashtags on TikTok Shop along with quick insights that help you learn how to improve your video's performance.
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Shoppable Video Diagnosis

Get insights into what makes a video popular on TikTok Shop, like video script analysis to gauge your messaging effectiveness.
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OTHER

View all customer chats

View, transfer, and action all of your shop's chats, as well as identify chats that have been assigned to other agents and assist with customer follow-up.
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Gorgias customer service integration

Centralize customer support efforts with the Gorgias Connector App, enabling you to manage Buyer Messages from Gorgias directly.
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