Every month, we introduce new products and features designed to simplify store management, boost sales, and strengthen your connections with customers. Come explore what's new and take your business to the next level!

LIVE & SHORT VIDEO

LIVE selling

Struggling to come up with ideas for your LIVE Shopping sessions? Introducing LIVE selling — a comprehensive tool to guide you through every aspect of your LIVE sessions, from helpful tips and trending content inspiration to seamless session planning and performance analysis for future strategies.
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PROMOTIONS & CAMPAIGNS

Unleash the power of TikTok Shop campaigns with these exciting new capabilities:

• Create Co-Funded Coupons: Motivate shoppers to buy more during campaigns with minimum purchase coupons. You can now set up special coupons, co-funded by TikTok Shop, to incentivize customers to meet a spending threshold, amplifying your sales with each order.
• Register on the go in the Seller Center App: Never miss the chance to sell your products in our campaigns by registering in the Seller Center App. Seamlessly register content you've created such as LIVE Shopping sessions and Shoppable Videos, anytime and anywhere, right on your mobile device.
• Motivate shoppers with competitive pricing: Everyone loves a deal! Encourage shoppers to buy on-the-spot when your products are featured in Flash Sales campaigns. We will now align the price of featured products with the lowest possible pricetags found across online platforms, ensuring TikTok Shop offers shoppers a competitive price throughout the campaign.
• Campaign Eligibility: Introducing real-time feedback on your shop's campaign eligibility, providing clear insights into campaign participation criteria. Get specific reasons for campaign ineligibility to better understand and address performance issues directly, and get actionable insights to improve upon to make your shop eligible for TikTok Shop campaigns.

ANALYTICS

Campaign Workbench

Effortlessly manage your shop's performance during mega campaigns with Campaign Workbench. Receive real-time updates on key metrics, stay informed with inventory alerts, and maximize sales by monitoring content and affiliate performance.
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Business Accelerator

Receive daily reports on your shop's performance and gain valuable insights to fuel sales growth. Use Business Accelerator for tailored recommendations from enhancing traffic and Gross Merchandise Value (GMV) to optimizing aspects such as LIVE Shopping, Shoppable Videos, product selection, and listings.
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Trending Product Card Listings

Discover trending products that shoppers are buying through channels like Shop Tab, Search, and Product Recommendations. Then, add these product recommendations to your shop to capitalize on trends, increase traffic, and drive sales.
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Add content metrics in product analytics

Track content metrics that drive GMV, directly from the product analytics section. Identify the LIVEs and videos that are driving GMV for a product and improve your content or creator collaboration techniques to continuously increase traffic and sales.