July 2024 Monthly Product Innovation
08/07/2024
Summary
What is the new Co-Funded Free Shipping program, and how does it benefit sellers?
- The Co-Funded Free Shipping program, starting August 26, allows sellers to offer free shipping on qualified orders with TikTok Shop funding part of the shipping cost.
- Sellers are auto-enrolled but can opt out, which would require them to cover 100% of the shipping costs.
How can sellers manage their orders more efficiently on TikTok Shop?
- Sellers can use the Seller Center App to manage orders, monitor inventory, and respond to shoppers from their mobile devices, saving time and increasing efficiency.
What updates have been made to the Product Optimizer and image optimization features?
- Product Optimizer now offers tracking, improvement identification, and bulk updates, with filters for specific goals like boosting search rankings.
- Image optimization for bulk listings detects errors in Excel templates, ensuring compliance and reducing upload errors.
How can the new CRM tool enhance customer interactions for sellers?
- The CRM tool allows sending custom messages to different shopper segments, setting automatic messages based on behavior, and tracking sales with detailed analytics.
What are the key updates in the Affiliate Center for managing creator relationships?
- The Affiliate Center now includes Manage Creators for handling creator relationships, Target Collaborations for impactful invites, and updated commission guidelines for Partner Campaigns.
Every month, we introduce new products and features designed to simplify store management, boost sales, and strengthen your connections with customers. Come explore what's new and take your business to the next level!ORDERS
Co-Funded Free ShippingWe're introducing a new program called Co-Funded Free Shipping, which will replace our current free shipping program starting August 26. This new program will be the most cost-effective way for sellers to provide free shipping on qualified orders, with TikTok Shop funding a portion of the shipping cost.We've made it easy for you to join Co-Funded Free Shipping with auto-enrollment starting August 26. You can opt out here if you do not wish to participate in Co-Funded Free Shipping. Note that by opting out, you will be required to cover 100% of the shipping cost.
Learn moreOrder management in the Seller Center AppSave time by managing your orders on the go with the Seller Center App. Monitor inventory, order flow, pricing, and respond to shoppers all from your mobile device.
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PRODUCTS
Product Optimizer updatesWith Product Optimizer, creating high-converting product pages has never been easier. You can now track your optimizations, identify areas for improvement, and enjoy an updated interface that highlights enhancements and allows bulk updates. Additionally, you can filter products based on specific goals like boosting search rankings or addressing at-risk listings.Learn moreTry nowImage optimization for bulk listingsImage optimization for bulk listings will streamline image uploads and reduce errors for bulk listings. The system will now automatically detect image-related errors within the Excel template, ensuring compliance with platform requirements. Reduce errors with clear instructions and guidelines for image requirements.
Duplicate productsYou can now quickly copy and customize product listings to save time, ensure consistency, and enhance productivity. Instantly replicate existing product information to effortlessly create new product listings, maintain uniform and accurate product details for similar products, bolstering brand trust, and list more products in less time, freeing up your team to focus on other strategic initiatives.
MARKETING
Customer Relationship Management (CRM) toolWith our new Customer Relationship Management (CRM) tool, you can send custom messages to new, potential, or inactive shoppers, set up automatic messages based on shopper behavior, and track the sales from your CRM campaigns with detailed analytics tools.Learn moreTry now
AFFILIATE
Affiliate Center updatesHandle all aspects of your creator relationships with Manage Creators, create more impactful collaboration invites with suggested creators in Target Collaborations, and learn about updated commission guidelines for Partner Campaigns.Try now