February 2024 Monthly Product Innovation

Summary

What new products and features have been introduced to simplify store management and boost sales on TikTok Shop?

  • Inventory Dashboard provides a comprehensive view of inventory levels, historical sales data, and upcoming campaigns for effective replenishment planning.
  • Product Listing Enhancements in the Seller Center App optimize titles, refine images, and auto-generate descriptions to attract more shoppers.

What promotional tools are available to drive sales and customer satisfaction on TikTok Shop?

  • Gift with Purchase allows sellers to reward top spenders with complimentary gifts instead of discounts.
  • LIVE Flash Deals offer limited-time promotions during LIVE Shopping sessions to motivate quick purchases.
  • Coupons can be sent via the Seller Center App to reward shoppers and generate immediate sales.

How can sellers leverage TikTok Shop's affiliate and video features to enhance their brand presence?

  • Creator Matchmaking helps sellers find pre-vetted creators who align with their brand for partnerships.
  • Shoppable Video Hub allows sellers to auto-generate engaging videos using templates and top-performing content for free.

What analytics tools are available to help sellers track and improve their performance on TikTok Shop?

  • LIVE Board Updates enable real-time tracking of LIVE performance, comments, and interactions, with AI tools for script adjustments.
  • High potential keywords ranking list helps identify traffic drivers and strategies to improve product listings and generate higher traffic.

How does TikTok Shop enhance customer service for sellers?

  • Chat Assistant provides automatic responses to common inquiries and enhanced support from customer service agents, ensuring 24/7 shopper assistance.
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Every month, we introduce new products and features designed to simplify store management, boost sales, and strengthen your connections with customers. Come explore what's new and take your business to the next level!

PRODUCTS

Inventory Dashboard

Meet customer demand consistently and avoid stockouts with a comprehensive view of your inventory levels, historical sales data, and upcoming content campaigns to effectively plan replenishment.
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Product Listing Enhancements in the Seller Center App

Attract more shoppers to your product listings and provide the information they need to purchase with new features to help optimize your titles, refine images, and automatically generate descriptions in the Seller Center app.
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PROMOTIONS

Gift with Purchase

Reward top spenders by offering complimentary gifts with the purchase of specified products as an alternative to discounts to drive sales and satisfaction.
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LIVE Flash Deals

Draw attention to your deals and motivate shoppers to purchase quickly by offering limited-time promotions during LIVE Shopping sessions.
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Send Coupons via the Seller Center App

Reward your shoppers and generate sales by sending exclusive coupons from your mobile device that can be claimed and redeemed immediately.
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AFFILIATE

Creator Matchmaking for Sellers

Discover pre-vetted creators to partner with who are passionate about their craft and align with your brand with customized recommendations from the TikTok Shop team.
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LIVE & VIDEO

Shoppable Video Hub

Build compelling videos that drive shopper engagement with lightspeed efficiency at no cost to you. Auto-generate videos with existing templates, get inspired by top-performing content, and explore videos created by shops like yours.
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ANALYTICS

LIVE Board Updates

Drive shopper engagement by tracking your LIVE performance in real time. Monitor comments and interactions and leverage AI tools for help with your script to make adjustments immediately.
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High potential keywords ranking list

With this helpful list, you'll see what drives traffic to your shop, which high-potential keywords need product supply, and learn strategies to improve your product listings and generate higher traffic.
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OTHER

Chat Assistant

Answer shopper questions 24/7 with automatic responses to common inquiries and enhanced customer service agent support.
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