💡 Feature Overview

The Good Quality Guide is your go-to resource for learning what great shoppable content looks like. It helps you understand how to create videos that meet TikTok Shop's "good quality" standards and are more likely to be seen by shoppers.

🧭 How to Access This Feature

1. Go to TikTok Shop Creator Center.
2. Tap the Videos tab at the bottom of the screen.
3. Click the banner at the top that says "Learn what makes a good quality video and start getting more views today!"

4. Watch the intro video, review the tips, post your content, and monitor your performance in the Manage tab.

⚙️ How it Works

Step 1: Learn What Makes a Good Quality Video

Inside the guide, you'll find:

• A quick intro video explaining the value of good content.
• The 3-part formula for a great shoppable video:
  • 🪝 Hook: Capture attention fast with a strong visual, verbal, or text overlay hook in the first 3 seconds to stop the scroll. Show a transformation, like a before-and-after or product reveal, say something bold that will spark curiosity, and add text that quickly tells viewers what the video is all about. Combine all three hooks for maximum impact.
  • 🥩 Meat: Show how the product works and why it's worth buying. Use a multi-angle demo, like step-by-step usage, a before-and-after, and real use-cases, to highlight key benefits in practical scenarios. Keep it natural and easy to follow.
  • 📞 Call-to-Action: End with a clear, confident call to action that tells viewers exactly what to do next, like "tap the link to buy now." Keep the energy up and remind viewers of the benefit to inspire action.

Step 2: Explore Real Creator Examples

Scroll down to see top-performing shoppable videos across categories like Beauty, Fashion, Home, and Electronics. Each example highlights what makes the video effective, from storytelling to product demos and editing style. You can filter by category to see content relevant to your niche.

Step 3: Create and Post Your Own Videos

Use the guide's tips and examples to film and upload your next shoppable video. Post it directly in the app as usual.

Step 4: Track Performance and Get Feedback

On the Creator Center homepage, you'll also see a performance summary showing how these videos are doing, like total views and how much more traffic you're getting from your best videos.