How to Navigate All Account Settings and Personalizations

09/11/2025

Summary

What key account and profile settings can sellers manage in TikTok Shop’s Seller Center?

Sellers can update login email, phone, password, enable two-step verification, manage trusted devices, edit shop name, view business and seller info, manage bank accounts, taxes, warehouse settings, and communication preferences all under My Account.

How can sellers add and verify brand qualifications on TikTok Shop?

Sellers add brands via Qualification Center by selecting authorization type (Trademark Owner, 1st or 2nd Level Authorized Seller), submitting required documents (trademark number or authorization letters), verifying emails, and completing verification within 10 days to avoid rejection.

What options do sellers have for managing communication preferences and message subscriptions?

Sellers can customize message subscriptions by account and message type (Important, Shop-related, Announcements), unsubscribing from marketing messages but not from critical notifications like review results or violation notices, ensuring efficient message management.

What additional account management features are available to sellers on TikTok Shop?

Features include user management for account roles, managing multiple brands, linking TikTok official and marketing accounts, setting holiday and delegation modes, and managing warehouse and pickup addresses to streamline operations.

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This article will help you find and customize all your account information and related settings under My Account.

Seller Profile

Entrance: Seller center->My Account->My Profile

Account Information

You can view and modify your account information including your log in email, phone number, password and TikTok account on this page.
You can also activate two-step verification to further ensure the safety of your account. (If you turn on two-step verification, you'll need to enter your password and a verification code to access your account.)
You can view and manage all trusted devices on this page.

Seller Information

Within Seller Information, you can view your shop logo, shop code, business type, seller type, shop name and contact information. Here you can also modify your shop name

Business Information

You can view your Identity Number, Business Owner Name and their Date of birth here.

Account Settings

User Management

Entrance: Seller Center -> Account Settings -> User Management.
Details on how to use User Management please refer to this article.

Brands

You can manage all brands you added and add more on this page.

Step 1: Select My Account -> Account Settings -> Qualification Center -> Brand Qualification -> Add brand authorization

Step 2: Select Your Type of Authorization

Trademark Owner: Trademark registrant and TikTok Shop registrant are the same individual or company.

Required: Trademark certificate number
First-Level Authorized Seller: TikTok Shop registrant received letter of authorization from trademark registrant.
- Required : Level 1 letter of authorization.
Second-Level Authorized Seller: TikTok Shop registrant received letter of authorization from 1st Level Authorized Seller.
- Required : Level 1 letter of authorization, and level 2 letter of authorization document

Step 3: Fill in required information

Trademark Owner

Enter a valid 10-digit trademark number in the Trademark Number field and select verify.

Once the trademark has been verified, validate the information within Category, Brand Name, and Country in the Trademark Information section is correct.
In the "Verify email address" section, select the correspondent's email from the dropdown menu. The correspondent is usually the attorney on record.
- Selecting the Send Code option will require you to input the verification code sent to the selected email address.
- You can also delay the verification submission form by selecting the "Verify later" option.
  - Note: This will require you to obtain the verification code information within 10 days. You must return to this submission page to fill in the verification code in order to complete the trademark submission.
Click "Submit" once all information has been provided.

Once the trademark has been submitted, you will see a Pending status on the Brand Qualification page.
If you selected the "Verify later" option, you will see a Pending status with the action to "Verify code".
If your trademark has been rejected, you will need to resubmit the trademark for verification.

1st Level Authorization Seller

A Password Verification pop-up will appear. The correspondent's email provided during the Brand Authorization submission process will be displayed.
- Enter the code and select confirm.
- If you did not receive the code, select the send code option to resend.
Input the Brand Information by providing the:
- Brand name
- Country or region
- Category
- Letter of Authorization issuer contact email
In the first-level authorization section, provide the expiry date of the letter of authorization and upload a copy of the letter.
Click OK once all fields have been completed.

2nd Level Authorization Seller

Both the first- and second-level letters of authorization are required.
Input the Brand Information by providing the:
- Brand name
- Country or region
- Category
- Letter of Authorization issuer contact email
In the first-level authorization section, provide the expiration date and upload a copy of the document.
- If there is no expiration date specified on the letter of authorization, select "Permanent"
In the second-level authorization, provide the expiration date and upload a copy of the document.
- If there is no expiration date specified on the letter of authorization, select "Permanent"
Click OK once all fields have been completed.

Bank Accounts

You can view and manage your settlement account on this page. For more information please refer to:https://shop-academy-us.tiktok.com/university/essay?knowledge_id=10014543&role=1&identity=1

Taxes

You can view and manage your tax information on this page.

Warehouse Settings

You can view and manage your warehouse and pickup address on this page. For more information, please refer to this article.

Holiday Mode

To learn about how to set up holiday mode, please refer to the "How to Enable Holiday Mode for Warehouse" section in this article.

Delegation Mode

Please refer to this article

for more information.

Communication Preferences

By customizing the message subscriptions of your accounts, you can better manage the messages and get informed more efficiently. Go to My Account > Account Settings > Communication Preferences and click Edit

, and you can modify all the subscriptions for the user accounts of your shop.

Select your accounts to subscribe or unsubscribe to a specific type of message, and confirm your choices by clicking Save

. The changes will take effect in your current shop.

Types of Important and Shop are non-marketing messages, so the main account can not unsubscribe these types of messages. Type of Announcement are marketing messages, both main account and sub-accounts can unsubscribe if you don't want to receive this kind of message.

Message Types

Important
Review results - messages about review results, such as onboarding document reviews, logo reviews, brand reviews, etc.
Violation notices - messages about violation warnings and penalties
Appeals - messages about penalty appeal results
Shop-related
Shop updates - messages about your shop, accounts or finances, such as account activation, adjustments, settlements and withdrawals
Orders - messages about orders, such as new orders
After sales - messages about after-sales processes, such as return and refund requests
Announcements
Campaigns - messages about promotions, campaigns and incentive policies
New features - messages about new features or feature modification updates
Rules - messages about rule changes
Seller growth - messages about how to grow your business, such as market reports, new user guides and resources, and educational materials such as how to start livestreaming and promote sales