How To Access User Management

10/08/2025

Summary

What is the process for adding and managing users in TikTok Shop’s Seller Center?

Shop owners add users via Seller Center > Account Settings > User Management by assigning roles and inputting email addresses; users must activate accounts within 120 hours via email/sms.
Owners can edit roles, deactivate, or delete users under the Added User tab; at least one role is required per user.

What roles are available for users in TikTok Shop, and what permissions do they grant?

Eight preset roles exist, each with access to general pages plus specific areas like Finance, Ads, Promotions, Orders, Products, or Affiliate Marketing, tailored to job functions.
Some sensitive tabs (e.g., Account Information, User Management) are exclusive to the shop owner for security.

How does the account binding feature work for managing multiple TikTok Shop stores?

Sellers sharing the same business license can link multiple stores under one platform via Account Settings > User Management > Link seller account.
Bound sellers appear in a list showing store details; notifications alert users to binding issues; unbinding requires customer service assistance.

What are the implications of account binding on user roles and permissions?

The original owner account of a bound store becomes a sub-account with Main Administrator role but loses permission to assign roles; only the latest owner account can manage permissions.
Sub-accounts retain their roles, but ownership and permission management centralize to the latest owner account.

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Overview

User Management is where you add staff to your shop management and assign them role(s) with permissions to access Seller Center and complete their work from managing products to creating promotions.

How to add a user?

Step 1: Go to Seller Center - Account Settings - User Management, and click the Add User

button. Please note that only the shop owner account can add users.

Step 2:

Select role(s) for the new user, input their email address and select a default language for them in the pop-up. Then click Submit.

Role: You can assign more than 1 role to a user. Hover on the role name for description of the role. Example:

Email Address / Phone Number: please note that one email address or phone number can only be added to one store. If you input an email that was occupied, you will see a notice on the top of the page like this:

Step 3:

After you successfully submit, you will see the pop up below. Please remind the user (the email receiver) to check their email and activate their account within 120 hours.

You can view the invitation record under the Invited User tab and check the newest status. You can also delete the invitation before they activate.

Step 4:

The user (the email/phone owner) will receive an email/sms. Click the link in the email/sms to set a new password and activate their account.

Step 5:

If the user has successfully activated their account, the shop owner can view them under the Added User tab. (The newest added wil be listed at the end of the list.)

What roles are there and what permissions do they have?

Currently there are eight pre-set roles. All of them have access to (can view and edit) general pages including Homepage, Shop Health, Help center, limited tabs under Seller Profile(Seller Information, Business Information, Brands, Warehouse/Pickup address), Academy, Data compass, and Message center. Below are the differences of different roles:

Main Administrator: Users with this role can view and edit almost all pages and features in Seller Center except for sensitive and private store information such as User Management, Account Information, Linked TikTok Accounts.
Affiliate Manager: Users with this role can view and edit Affiliate Marketing besides general pages.
Finance Specialist: Users with this role can view and edit all pages and features under Finance (Bills, Payments, Invoice center, etc) besides general pages.
Advertising Manager: Users with this role can view and edit all pages and features under Ads besides general pages.
Marketing Specialist: Users with this role can view and edit all pages and features under Promotions besides general pages.
Customer Service Agent: Users with this role can view and edit all pages and features under IM (chat tool with customers), Products, Orders, and Shipping besides general pages.
Order Fulfillment Specialist: Users with this role can view and edit all pages and features under Orders and Shipping besides general pages.
Product Management Specialist: Users with this role can view and edit all pages and features under Products besides general pages.

Some tabs under Seller Profile (Account Information, Holiday Mode, Tax Information, Bank Accounts, Communication Preference, Delegation Mode) and features like User Management and Linked TikTok Accounts are only visible to the shop owner's account for safety reasons.

How to manage a user?

Under the Added User tab, you can view all users that have been added to the shop. You can Edit, Deactivate or Delete

them.

Edit: You can edit (add or reduce) roles of a user. At least one role is needed for any user.

Deactivate: You can suspend a user's access to the Seller Center by deactivating the account. The status of the user will show Deactivated if you do so. You can Activate it again anytime.

Delete: If the user no longer works for your shop, you can delete the user.

Account Binding

Overview

Allows you to bind multiple seller accounts sharing the same business license so that you can manage multiple stores on one platform.

Please note: You can only see this feature when and only when you use the same business license to open multiple stores.

1.1 Entry Point:
- Go to Account Settings (at the avatar or name) at the top of the page -> User Management.

1.2 Binding a New seller:
1. Click the "Link seller account" button.
2. The system will automatically filter for other sellers that can be bound based on the business license of your currently logged-in account.
3. Select the target seller you want to bind and confirm the information to complete the process.
4. Binding Scope:
  - Can bind US L2L sellers sharing the same business license.

1.3 Viewing Bound sellers:
- In the "Bound sellers" list, you can view all sellers that have been bound.
- The "seller" column displays the Seller Name.
- The "Stores" column shows the number of stores under that seller. Hover over the number to see the specific Shop Region and Shop Name.

1.4 Notifications & Unbinding:
- Inbox Notifications: The system will remind you to bind accounts or notify you if unbinding is required due to inconsistent business license information.
- Account Unbinding: Self-service unbinding is not currently supported. If you need to unbind due to a change in business license or other reasons, please contact customer service for assistance.
1.5 Impact of Account Binding
- The owner account of the originally bound store becomes a "Sub-account" with the permission role of "Main Administrator".
- The sub-accounts of the originally bound store remain "Sub-accounts," and their permission roles remain unchanged.
- The owner account of the originally bound store can no longer assign permissions to other accounts; only the current, latest owner account can. You can view and modify the owner account in [My Account] - [Seller Profile].