We're excited to share the latest tools and features rolled out over the past month, all designed to help your business on TikTok Shop grow smarter, faster, and more efficiently. Today's updates cover everything from our new ACE growth framework and advanced AI video tools to exciting programs like the Hero Program Ads Challenge and new logistics support.
Bookmark this page to learn through things at your own pace or register for our upcoming webinar on December 11th and join us as we discuss these same launches live.

ACE Framework

We continue to create tools and provide resources to help sellers keep scaling on TikTok Shop. In June 2025, we officially launched ACE Framework, our new growth framework centered around "Assortment, Content, and Empowerment". This framework will help you attract the right audience, spark discovery, and drive long-term success on TikTok Shop.

ACE Module in the Analytics Section

We have a new module in the Analytics section of Seller Center where all ACE factors are now displayed! You can click any factor to view detailed insights on its performance, helping you quickly understand how your store is performing in that dimension. This module will help provide a structured & comprehensive performance diagnosis. It breaks down overall shop performance into ACE dimensions and granular factors, giving merchants a clear view of strengths and gaps!
Read more in our Feature Guide to get details on how to use this helpful section or check out your Analytics section of Seller Center today.

Merchandising

Merchandising is all about helping you perfect your product pages, create bundles and subscriptions, and manage crucial customer ratings and reviews. See related updates below:

Hero Program: 7-Day Ads Challenge

Get ready to accelerate your growth! We're excited to introduce the Hero Program Ads Challenge, a major upgrade to the All-Star task section. The 7-Day Ads Challenge is your dedicated guide to scaling your top product quickly through smart ad investment.
All participating products receive immediate dedicated marketing support from TikTok Shop as soon as you start any advertising investment—regardless of the amount. Invest in ads to meet or exceed the specified target during the weekly cycle.
The best part? Successfully hit the target and unlock a TikTok Shop-funded product bonus up to $1,000 for faster scaling!
Join the challenge today! If you need to catch up on all information about our Hero Program, read more here (or click here for the section detailing the 7-Day Advertising Challenge).

Combined Listings

We have an exciting update to the Combined Listings feature. As a reminder, Combined Listings is a feature in Seller Center that allows you to connect related products right on the Product Detail Page. What does that mean? It means, as a shopper looks at one of your products, you have the ability to "link" related products right at the top of the Producpage under a More Choices (or More Versions, More Flavors, etc.). This helps you avoid strictly relying on the "More from this shop" section that's way further down on the page. Now, you have a chance to entice shoppers with other products you offer rather than them clicking away.
Previously, you could only accept combinations the system thought worked, but now you can finally create your own Combined Listings as you wish! It's like arranging your own virtual "end cap" to guide shoppers on your offerings.
Read our Feature Guide on Combined Listings to help you stop losing sales.

Going LIVE

LIVES on TikTok transform the shopping experience from a static transaction into a dynamic, entertaining, and highly interactive event. Check out LIVE related updates below:

Creator Exclusive Price Enter Point

Creator Exclusive Price provides a simple, visible way that allows creators to promote price-advantaged products during Creator's LIVEs.
What does that mean? This new promotion lets you offer discounted products to targeted creators for their LIVE sessions with lower promotional pricing requirements. That means more flexibility, more creators, and more chances to grow your GMV. However, in order for creators to enjoy this feature, you have to initiate the set up within Seller Center as a Promotion. If you're interested, click here to learn about the creator-side experience.
Ready to get started? Log into Seller Center and start setting up your Creator Exclusive Price deals today or read more details here first.

Shoppable Videos

A Shoppable Video is a short video that you post to TikTok that includes a product link to your shop and its currently the best way to drive sales on TikTok Shop. Making shoppable content that appears on the For You page in the TikTok app helps drive shoppers straight into your store.

Video Assistant: Create videos with AI

We’re launched a new AI-powered tool within Video Assistant that you make shoppable videos faster and easier - Video Assistant!
Think of Video Assistant as your AI-powered sidekick, designed to make creating shoppable video content easier and faster. Whether you're a new seller or an experienced seller, this tool helps you write scripts, highlight products, summarize reviews, recommend hashtags, and craft engaging hooks to boost your content’s visibility and conversion.
Check out all the things your new Video Assistant can do here.

Scheduled Shoppable Videos

Scheduled Shoppables Videos feature is here! This feature lets you create and prepare videos whenever it's convenient, then choose exactly when they go live, from 30 minutes up to 30 days in advance.
Your posts will automatically publish at the scheduled time, helping you plan content ahead, stay consistent, and save time. Plus, you don't need to be online when it goes live.
The click path above lets you know how to find this helpful feature, but read the guide here for even more information!

Lipsync Dubbing

Quickly create engaging, multilingual shoppable videos by adding an AI voiceover in your chosen language that syncs perfectly to your lips!
Lipsync Dubbing lets you turn your shoppable videos into any supported language using AI. The tool automatically matches your lip movements, dubs your audio, and generates natural scripts, so you can create localized product videos without reshooting.
Again, the click path above lets you know how to find this helpful feature, but read the guide here for even more information!

Product Relinking

The Product Relinking feature helps you keep your shoppable videos earning, even when your product links stop working. When a product in your video becomes unavailable (out of stock, delisted, or the collaboration plan becomes invalid, etc.), you can instantly replace it with another product. This helps you protect your traffic, maintain earnings, and avoid re-recording videos!
With smart recommendations and manual product selection options, you can quickly relink products while staying compliant with TikTok Shop policies.
Hopefully we're making it easy for you - follow the click path above to find the relinking feature when it pops up for you. As always, our Feature Guide will have even more details.

Good Content Performance Insights

The Good Quality Guide is your go-to resource for learning what great shoppable content looks like, why they perform well, and how to create more content that meets TikTok Shop's "good quality" standards.
We've had a recent update that provides even more clear insights and guidance that help you understand how your good-quality videos perform and how to improve your content more effectively.
For our newer sellers, if creating shoppable videos seems daunting, check out our Good Quality Video Guide here.

Working with Agencies

TikTok Shop Partners (TSPs) are agencies that provide professional services to our TikTok Shop sellers to help them thrive. Work with top-ranked partners to accelerate your shop's growth.

Enhanced TiKTok Shop Partner Service Portal

We have a new and improved hub where you can find expert TSPs who can help you grow your business. This will be the fastest way to find and connect with our trusted partners. Discover top service providers organized by your goals, from Shop Management to Shoppable Video and LIVE. Each partner profile now includes clear service specialties, verified performance data, and real success stories.
If you're ready to scale your growth or just seek out additional help, explore our Partners in Seller Center today. As always, we created a guide on working with TSPs in our Academy if you want to read more before reaching out.

Shop Ads Commission Threshold

We’re introducing a new minimum Shop Ads commission rule in Partner campaigns to help you attract more creators and maintain strong campaign performance.
When you set a Shop Ads commission, it now must meet a required minimum for each product. If the rate is too low, the system will show the minimum allowed and help you adjust it. This applies to Seller-initiated campaigns, Agency-initiated campaigns, and Exclusive TikTok Shop campaigns. A clear minimum ensures creators earn fairly and stay motivated to promote your products.
Check out this Feature Guide for more information.

Logistics & Fulfillment

Fulfilled by TikTok (FBT) Cost Calculator

Our FBT cost calculator lets you estimate per-unit costs for FBT inbound, storage, and fulfillment fees based on different product attributes, and to compare these costs with other fulfillment alternatives.
Eliminate guesswork and understand fulfillment pricing with confidence using the FBT Cost Calculator today!

NCI Fee Waiver for First Inbound Shipment

To ensure your shipments arrive quickly and and avoid inbound issues or fees, please make sure all inbound shipments follow our prep and routing requirements.
However, we want your first experience of Fulfilled by TikTok (FBT) to be smooth and stress-free! To help with that, we’re waiving all Non-Compliant Instances (NCI) fees for your first inbound shipment beginning Nov 21, 2025. This allows you to get familiar with the process without worry or added cost.
Guide to prepare your inbound a, learn about FBT inbound incidents here. You can also monitor your inbound incidents here.

Working with Affiliates

Creator collabs and samples can be a core part of your growth strategy. See our latest creator and sample-related updates below.

Shop Ad Commission Rate Recommendations

Set your affiliate commissions with confidence and stop guessing what Shop Ad rate to offer.
We now provide a Shop Ad commission rate recommendation based on data from the top 30% of performing products in your category. It’s the perfect way make smarter decisions for your affiliate strategy.
Use our recommendation or set your own rate. Check your Open Collaboration settings to see it today!
Learn more today! Not using Affiliate Center yet? You can enroll all your products into the Creator Product Marketplace at one time, applying our suggested Shop Ad commission rate during setup to simplify your setup.

Seller Marketing

Your Shop is your brand's digital storefront: ensure an organized, trustworthy, and beautiful experience that converts shoppers into repeat customers. Check out seller marketing related updates below:

Integrate Shopify Web Design with TikTok Shop

Do you have a Shopify account and want to keep your brand design consistent across all platforms? Our TikTok for Shopify app now helps you automatically sync your store UI/UX from Shopify to TikTok Shop.
Check out this Feature Guide for detailed guidance on syncing your brand design over!