Creator Exclusive Price

09/13/2025

Promotion Tools

Summary

What is the Creator Exclusive Price feature on TikTok Shop and how does it benefit sellers?

It allows sellers to offer price-advantaged products exclusively to creators during their LIVE sessions, increasing product exposure and driving more sales by reaching targeted creator groups.
Sellers gain flexible discounting options without being locked into the lowest price from the past 14 days, enabling better margin control and faster promotion setup.

How can sellers set up a Creator Exclusive Price promotion in Seller Center?

Log into Seller Center, navigate to Marketing → Promotions → Creator LIVE deal, and select Creator Exclusive Price. Then name the promotion, choose either a specific Creator ID or Creator level (All, Senior, or Top Creators), set active dates, select products and discounted prices, and specify purchase limits.
After completing setup, click Agree & Publish; if successful, the promotion goes live and inventory updates in real time for creators.

What are the different Creator levels, and how should sellers choose among them for their promotions?

All Creators includes everyone, Senior Creators have earned over $5,000/month, and Top Creators have earned over $150,000/month on TikTok Shop.
Sellers can segment by these tiers based on strategy, using All Creators to test products or discounts broadly, or targeting Senior/Top Creators for potentially higher impact with more experienced promoters.

What inventory and purchase limit considerations should sellers be aware of when using Creator Exclusive Price promotions?

Sellers can set a total purchase limit or leave it as “No limit,” which includes the entire SKU inventory.
When targeting creator groups, the inventory is shared on a first-come, first-served basis, with real-time stock updates visible to creators to manage availability during LIVE sessions.

What strategic advantages does Creator Exclusive Price offer compared to Creator LIVE Flash Sale?

It provides more flexible discounting without requiring the lowest price in the past 14 days, allowing sellers to maintain better margins.
The promotion reaches a broader creator audience quickly, increasing product visibility and the frequency of LIVE sales events, ultimately driving higher gross merchandise volume (GMV).

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Creator Exclusive Price provides a simple, visible way that allows creators to promote price-advantaged products during Creator's LIVEs. In order for creators to enjoy this feature, you have to initiate the set up within Seller Center. Please click here to learn about the creator's experience.

Key benefits

Reach more creators, drive more sales

By allowing you to choose between larger, pre-selected targeted groups of creators, your promotion becomes available to a broader pool of creators of your choosing, expanding your product's exposure and increasing the chances of more frequent LIVE sessions that drive GMV.

Flexible discounting that works for you

Unlike the Creator LIVE Flash Sale, you're not locked into offering the lowest price from the past 14 days. You have more control over your margins while still offering an attractive deal.

Fast setup, more visibility

Creator Exclusive Price promotions are quick to set up. More creators can discover your products and feature them in their LIVE sessions, boosting product visibility and driving GMV.

How to set it up

Step 1. Log into Seller Center. Go to Marketing --> Promotions --> Creator LIVE deal.
Step 2. You will see the various promotions you can create for Creators. Select Creator exclusive price.
Step 3. Complete the promotion set up.Under Promotion name, give it a name of your choosing. This is only visible to you. Under Collaborative creator, select either Creator ID or Creator level. Note: for Creator ID, you can only designate an exclusive price for one creator. To broaden your reach, use Creator level. Under Creator level, you can select from three different segments: All creators, Senior creators, or Top creators. See FAQ at the bottom of this guide for more information.Under Active dates, select when you want your Exclusive Price promotion to run. Under Products, select the products and SKUs for this promotion. The original price is automatically pulled from your listing. Under Deal price, insert the discounted price. Under Total purchase limit, specify the amount of inventory you want allocated to this promotion. By default, it is set to No limit, which means the entire inventory for the selected SKU will be included. Note: If you select a group of creators (rather than an individual) under Collaborative creators, your total purchase limit inventory will be shared across all creators for that segment on a first-come, first-served basis. The available stock will update in real time on each creator's side, so they'll always see how much inventory remains for the promotion.Once you've completed the set up, click on Agree & Publish in the top-right hand corner.
Step 4. Once you click Agree & Publish, if the promotion is successfully created, you'll see this page.

FAQ

What do the Creator levels mean?

When you create a Creator Exclusive Price promotion, you have the option to select All Creators, Senior Creators, or Top Creators. Senior Creators are those who have earned more than $5,000 on TikTok Shop in a given month, while Top Creators have earned more than $150,000 in a given month. All Creators includes everyone, regardless of how much they've earned on TikTok Shop.

As a seller, how should I choose the right level of creator tiers to advertise the Creator Exclusive Price?

You can choose to segment by All Creators, Senior Creators, or Top Creators, depending on your strategy. The way you use this tool may vary accordingly. Since the discount requirements are less strict than those for Creator LIVE Flash Sale, you have the flexibility to offer smaller but more consistent discounts. Additionally, Creator Exclusive Price is a useful option to test your product and discount strategy with All Creators.

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