Creator Exclusive Price

12/02/2025

Promotion Tools

Summary

What is the Creator Exclusive Price feature on TikTok Shop and how does it benefit sellers?

It allows sellers to offer special discounted prices to creators for promotion during their LIVE sessions, increasing product exposure and driving more sales through broader creator reach and flexible discounting.
The setup is quick, enabling more creators to feature products, boosting visibility and gross merchandise volume (GMV).

How can sellers set up a Creator Exclusive Price promotion in Seller Center?

Navigate to Marketing > Promotions > Creator LIVE deal, select Creator Exclusive Price, name the promotion, choose either a specific Creator ID or Creator level (All, Senior, or Top Creators), set active dates, select products and SKUs, enter the discounted deal price, and specify purchase limits.
After completing setup, click Agree & Publish; inventory limits are shared among creators if a group is selected, and stock updates in real time for creators.

What are the different creator levels and how should sellers choose among them for their promotions?

All Creators includes everyone, Senior Creators have earned over $5,000/month, and Top Creators have earned over $150,000/month on TikTok Shop.
Sellers can segment by creator tiers based on strategy, using All Creators to test products and discounts or targeting higher tiers for potentially greater impact with flexible discounting.

What key differences distinguish Creator Exclusive Price from Creator LIVE Flash Sale promotions?

Creator Exclusive Price offers more flexible discounting without requiring the lowest price in the past 14 days, allowing sellers better margin control.
It targets larger groups of creators for broader reach, unlike Flash Sales which may have stricter discount rules and narrower targeting.

What operational considerations should sellers keep in mind when running Creator Exclusive Price promotions?

Inventory allocated to the promotion is shared on a first-come, first-served basis among creators in the selected segment, with real-time stock updates visible to creators.
Sellers can monitor active promotions and edit them directly via the Affiliate Center’s Open Collaboration section for efficient management.

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Creator Exclusive Price provides a simple, visible way that allows creators to promote price-advantaged products during Creator's LIVEs. In order for creators to enjoy this feature, you have to initiate the set up within Seller Center. Please click to learn about the creator's experience.

Key benefits

Reach more creators, drive more sales

By allowing you to choose between larger, pre-selected targeted groups of creators, your promotion becomes available to a broader pool of creators of your choosing, expanding your product's exposure and increasing the chances of more frequent LIVE sessions that drive GMV.

Flexible discounting that works for you

Unlike the Creator LIVE Flash Sale, you're not locked into offering the lowest price from the past 14 days. You have more control over your margins while still offering an attractive deal.

Fast setup, more visibility

Creator Exclusive Price promotions are quick to set up. More creators can discover your products and feature them in their LIVE sessions, boosting product visibility and driving GMV.

How to set it up

Step 1. Log into Seller Center. Go to Marketing --> Promotions --> Creator LIVE deal.
Step 2. You will see the various promotions you can create for Creators. Select Creator exclusive price.
Step 3. Complete the promotion set up.Under Promotion name, give it a name of your choosing. This is only visible to you. Under Collaborative creator, select either Creator ID or Creator level. Note: for Creator ID, you can only designate an exclusive price for one creator. To broaden your reach, use Creator level. Under Creator level, you can select from three different segments: All creators, Senior creators, or Top creators. See FAQ at the bottom of this guide for more information.Under Active dates, select when you want your Exclusive Price promotion to run. Under Products, select the products and SKUs for this promotion. The original price is automatically pulled from your listing. Under Deal price, insert the discounted price. Under Total purchase limit, specify the amount of inventory you want allocated to this promotion. By default, it is set to No limit, which means the entire inventory for the selected SKU will be included. Note: If you select a group of creators (rather than an individual) under Collaborative creators, your total purchase limit inventory will be shared across all creators for that segment on a first-come, first-served basis. The available stock will update in real time on each creator's side, so they'll always see how much inventory remains for the promotion.Once you've completed the set up, click on Agree & Publish in the top-right hand corner.
Step 4. Once you click Agree & Publish, if the promotion is successfully created, you'll see this page.
Note: In the Open Collaboration section of Affiliate Center, there is a new column indicating whether a product has an active LIVE Flash Sale or Creator Exclusive Price. Selecting Edit in Seller Center will take you directly to the promotions page (Step 2) to set it up.

FAQ

What do the Creator levels mean?

When you create a Creator Exclusive Price promotion, you have the option to select All Creators, Senior Creators, or Top Creators. Senior Creators are those who have earned more than $5,000 on TikTok Shop in a given month, while Top Creators have earned more than $150,000 in a given month. All Creators includes everyone, regardless of how much they've earned on TikTok Shop.

As a seller, how should I choose the right level of creator tiers to advertise the Creator Exclusive Price?

You can choose to segment by All Creators, Senior Creators, or Top Creators, depending on your strategy. The way you use this tool may vary accordingly. Since the discount requirements are less strict than those for Creator LIVE Flash Sale, you have the flexibility to offer smaller but more consistent discounts. Additionally, Creator Exclusive Price is a useful option to test your product and discount strategy with All Creators.

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