Your shop logo is one of the first things customers see—it represents your brand, builds recognition, and helps earn customer trust. A strong, standout logo can make your store more memorable and drive stronger engagement.

3 Ways to Upload Your Shop Logo

You can upload your logo in one of the following ways by navigating to My Account > My Profile > Seller Information. Then, click the dropdown menu next to the logo section and choose one of the following options:

1. Upload your own logo
2. Use your TikTok profile picture
3. generate one using the AI tool.

Upload Your Own Logo Upload an image directly from your device.Image requirements: At least 512 x 512 pixels File size no more than 1MB Format: JPG, JPEG, or PNG
Use Your Linked TikTok Profile Picture Use the profile photo from your linked official TikTok account as your shop logo. Note: You must first link your TikTok account as your official shop account.
Generate a Logo Using the AI Tool Use the built-in AI Logo Generator to create a custom logo: Select your category, or Enter a business name, slogan, or other preferences The tool will generate multiple logo options based on your input.