Tiktok Shop Academy

How to Add a Logo for Your Shop

06/13/2025

Promotion Tools
Your shop logo is one of the first things customers see—it represents your brand, builds recognition, and helps earn customer trust. A strong, standout logo can make your store more memorable and drive stronger engagement.
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3 Ways to Upload Your Shop Logo

You can upload your logo in one of the following ways by navigating to My Account > My Profile > Seller Information. Then, click the dropdown menu next to the logo section and choose one of the following options:
  1. Upload your own logo
  2. Use your TikTok profile picture
  3. generate one using the AI tool.

Upload Your Own Logo

Upload an image directly from your device.Image requirements:
  • At least 512 x 512 pixels
  • File size no more than 1MB
  • Format: JPG, JPEG, or PNG
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Use Your Linked TikTok Profile Picture

Use the profile photo from your linked official TikTok account as your shop logo.
Note: You must first link your TikTok account as your official shop account.
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Generate a Logo Using the AI Tool

Use the built-in AI Logo Generator to create a custom logo:
  • Select your category, or
  • Enter a business name, slogan, or other preferences
The tool will generate multiple logo options based on your input.		image
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