Product overview

The auto-approved free samples campaign lets you provide free samples to creators that TikTok Shop has already selected for your campaign. These creators can request samples without manual approval, so you can support creator participation without reviewing each request.
During campaign registration, you set the sample quantity. TikTok Shop then identifies eligible creators based on their content quality and performance and enables automatic approval for their sample requests.
The sample request and fulfillment process follows the same workflow as existing free samples. The key difference is that requests from TikTok Shop–pre-selected creators are automatically approved, with no manual review required from sellers.

Key benefits

• No manual approvals : Free sample requests from TikTok Shop selected creators are approved automatically, so you do not need to review or manage individual requests.
• More efficient sample distribution : You control how many free samples are available per product, allowing qualified creators to apply without extra review and helping you reach the right creators faster.
• Flexible quantity control : You can adjust sample quantities after registration and up until the campaign starts, giving you full control as your needs change.

How it works

Step 1: Registration process

• Go to Seller Center →Marketing -> Campaigns, then select the campaign you’d like to register for and click Register now.
  

Step 2: Review campaign details

Review the benefits, details, and criteria before adding your products.

Step 3: Register your products

You’ll have two ways to register your products, choose the option that works best for you.

Step 4: Set campaign price

Set the campaign sales price your product will have during the campaign.

Step 5: Set free sample quantity

When registering individual products online, you set the sample quantity per PID. Samples are offered to TikTok Shop-selected creators, and qualifying requests are approved automatically.
When you use bulk upload, the same free sample quantity applies to all selected products

Step 6: Submit your registration

• After submission, once your product is approved, the pre-approved sample quantity you set will become active. Eligible targeted creators can request samples without additional review.
• Sample stock is not reserved in advance and will continue to draw from your available inventory until it is shipped.
• Samples are offered to TikTok Shop–selected creators, chosen based on content and performance. Requests from these creators are approved automatically.
  

Step 7 : Edits after registration

After you register for the campaign, you can edit, delete, or view your submission. Price changes require review, while sample quantity changes are approved automatically. Once the campaign starts, you can only increase the sample quantity. If you withdraw from the campaign after it becomes active, any free samples that have already been claimed cannot be revoked. Re-registering the campaign requires you to set new sample quantities.

Step 8: Identify sample request sources

To distinguish where your sample requests are coming from, use the drop-down menu in the Affiliate Center. Select TikTok Shop Campaigns to view sample requests submitted through Affiliate campaigns or choose other options to see requests from Open collaboration and additional channels.

Creator Experience

• Once creators receive a sample, they are expected to publish shoppable videos or host LIVE promotions featuring the product.
• The campaign participation and sample-claiming process follows the existing free-sample workflow, with no changes to the underlying flow.