Product Overview

GMV Max ads is now integrated directly into campaign registration. When your designated product is registered and approved for a platform campaign, a GMV Max ads campaign will automatically be created. This integration makes it easier to leverage advertising to boost your sales and visibility during key promotional periods.

Key Benefits

• Increased Exposure
• Maximized channel ROI

Optimize the impact of organic content with paid ad traffic from your TikTok Shop to deliver incremental GMV

• Time-Saving Automation

How it Works

Step 1: Register for a campaign

Go to Seller Center -> Promotions->Campaigns. If the campaign is eligible for GMV Max ads, you'll see a special tag "GMV Max enabled" on the campaign list page.

Step 2: Review terms and confirm

On the campaign details page, you'll see a module explaining how GMV Max will be activated to boost traffic for your products. After confirming your understanding, click the "Register products" button to proceed.

Step 3 : Register your product

You’ll go through the standard campaign registration flow to register your products.
Once you've added all your products to register, the registration preview will indicate which product is enabled for GMV Max. Click "Sumbit" to proceed. Not all registered products are eligible for the GMV Max ads.
When you reach this page, it confirms your registration has been submitted. Click “Go to Shop Ads” to continue with ad creation.

Step 4: Manage your GMV Max

Once your product is approved. Ads will be automatically created either 2 or 7 days before the campaign starts. Under the new GMV Max Manager tab, you can see which products have GMV Max Ads enabled. You can bulk disable all your products, or manage GMV Max at the product level by toggling it on or off.
Once an ad is created, you can find it under the Ads Campaigns tab to view or edit the campaign
If GMV Max ad creation fails, the system shows the failure reason and provides a "Retry" option
Once your ad campaigns are created, you can manage them in Seller Center → Marketing → Shop Ads. Please note: your shop must have a GMV MAX account to access this feature.
You can recognize auto-created campaigns in two ways:

• They’ll display a “Bundle Promotion” tag.
• The campaign name will begin with the prefix “TTS campaign” (you can rename it at any time).

Step 5: Editing Auto-Created Campaigns

You can make limited edits to auto-created GMV Max campaigns.

Editable fields include:

• Add more products to the campaign.
• Adjust ROI targets to better align with your goals.
• Change daily budgets as needed.

Restrictions:

• You can add new creative, but you cannot replace the auto-generated creative.
• Campaign schedules cannot be changed.

FAQs

Q: What if I don’t have an Ads account set up?A: During campaign registration, you’ll be prompted with a link to complete the onboarding process.
Q: Can I opt out of automatic GMV Max Ads creation?A: Yes. You can opt out at any time by using the bulk function or by toggling GMV Max on/off at the individual product level.
Q: What happens if automatic GMV Max Ads campaign creation fails?A: If GMV Max ad creation fails, the system shows the failure reason and provides a "Retry" option
Q: What if GMV Max was created but later stopped (e.g., ad authorization canceled)?A: You’ll receive a stop notification. The system will not auto-create again, and retry is not supported. You’ll need to manually create a GMV MAX campaign.
Q: What if adding or removing products from GMV Max fails?A: You’ll see product-level alerts, but issues must be resolved in the GMV MAX campaign.
Q: What happens when the promotion campaign ends?A: The GMV Max Ads created by the system will not automatically stop. You will need to manually manage or terminate them on the ads side.
Q: Can I create a GMV Max campaign manually instead of using the automatic feature?A: You can, but you won't receive any additional resources or benefits that are exclusively tied to the automated campaign creation feature
Q: Do I need to have an advertising account to use this feature?A: Yes, you must have a GMV Max account to be eligible to use the GMV Max feature. Q: Who funds the auto-created ads? A: Sellers fully fund these ads; the platform does not cover costs.
Q: What is the scope of automation? A: Automation only applies to integrated registration links for platform campaigns. It does not cover flash sales or custom registration. A valid seller ad account or agency authorization is required.
Q: Are ads created immediately after registration? A: No. Registration only enables authorization. Ads are created 7 days before SS campaigns and 2 days before S campaigns.
Q: What if I exit before ad creation? A: No ad will be created.
Q: Can I adjust product selection before ad creation? A: Yes. You can edit or adjust product selection on the campaign registration page before ads are created.
Q: What mode do auto-created ads use? A: All auto-created ads default to campaign mode.
Q: How is ROI recommended? A: ROI targets are benchmarked by country, industry, product type, and timing (normal vs. campaign) against similar products in the market.
Q: What can sellers modify after ads are created? A: You can adjust ROI, budget, and add/remove products (up to 500 PIDs) in Ads Manager or Shop Ads in seller center. Campaign mode cannot be turned off.
Q: What if I withdraw from the campaign after ads are created? A: Ads remain active but can be edited in Ads Manager.
Q: If products are deleted from an ad, will they be recreated? A: No, unless the you exit and re-registers for the campaign.
Q: How many products can be auto-created? A: Up to 500 products per seller. For Fall Sale, creation follows registration order; for BFCM, priority is given to key products.
Q: How many ads per seller per campaign? A: One GMV Max ad per seller per campaign. You can only edit at the ad level, not product level.
Q: What happens if ad settings don’t meet platform rules? A: If GMV Max is off, there is no actual spend, ROI falls outside the recommended range, or Campaign Mode is off, campaign resources (e.g., subsidy, exposure) will be removed.