Product Overview: Creator Showcase

Showcase is your personal storefront on TikTok, a dedicated tab on your TikTok Profile Page where you can display and sell the products you love and recommend to your community. We're always working to make your Showcase even more powerful. With our latest updates, you'll find new labels that highlight hot opportunities, smarter filters to help you organize like a pro, and streamlined actions for effortless management. It’s all about helping you easily organize your favorite products and spark more sales.

Benefits

• Share your favorites, all in one place: Showcase is the perfect spot to gather all your go-to products. Direct your audience to a single, curated destination filled with your top recommendations,
• Grow sales with smart organization: The Smart Showcase feature continuously tests and picks the best products to appear first in your Showcase by algorithm, helping you earn more. This has shown a 3-10% boost in sales for creators.
• Spot Opportunities, Fast: Instantly see what products are back in stock, offer free shipping, or have a limited-time deal with new labels and filters. This means you can act quickly to create content that converts and makes you money.
• Manage Your Showcase, Your Way: Take control of your product Showcase with smarter filters and easy organization. Find exactly what you need, categorize with a tap, and arrange your products just how you like for maximum impact.
• Less Time Managing, More Time Creating!: We've made it easier to bulk edit (psst...try a "long press") and master quick actions. This frees you up to focus on what you do best: making amazing content that drives sales.

How it works

Your Creator Showcase is designed to be your dynamic, revenue-generating space on TikTok. Here's how to make the most of it:

1. Building your showcase

When you first visit your Showcase page, you'll find "Add products" buttons that lead you to the Product Marketplace. You can select products from there or explore "Recommended items to add" directly from the Showcase page.

2. Smart Showcase: Optimize Your Product Order

Boost your sales by letting our algorithm work for you. Smart Showcase automatically prioritizes products that are most likely to sell well. You can easily turn this feature on or off in your Showcase settings

3. Spot opportunities with smart labels

Labels on your product cards help you quickly identify key opportunities. There are over 15 different labels to help you find relevant products, with "Back-in-stock" and "Free Shipping" as some of our newer ones.

4. Filtering like a Pro

Quickly find exactly what you need with all our filtering options. This includes:.

• Time sensitive: Discover products with limited-time opportunities like free samples needing fulfillment, refundable samples, flash sales, or expiring agency campaigns.
• Sample status or types: Filter products by "All," "Free Sample," "Refundable Sample," or "Need Fulfillment."
• Benefits: Find products with "TikTok Bonus," "Flash Sale," or "Free Shipping" under the benefits filter.
• Categories: Organize and filter products by their first-level category.
• Product status: Sort products by "All," "Out of stock," "Unavailable," "Not approved," or "Under review."

5. Organize your Showcase, exactly the way you want it

Managing your showcase just became more efficient with intuitive actions and bulk editing tools. Our recent update included:

• Adding the "Move to top" option from any products' "..." menu to bring it to the top of list. Your audience will be able to sort by "Creator's choice" or "Recommended." For the latter, the smart showcase recommendations will take precedence.
• Making it clearer that you can "swipe to Remove" and "long press to bulk edit." Plus, on the bulk edit page, you can move several selected products to the top of your showcase while preserving their order. Note: this is disabled for products already at the top or with certain statuses.
• Making it possible to toggle products between "Show" and "Hide" from the products' menu, so you can decide exactly what gets shown. Note: products under review, not approved, or unavailable are automatically hidden.

Tips

• Regularly check the "Time-sensitive" filter for flash sales and samples you need to post about. Creating content quickly for these opportunities can help grow your sales by leveraging urgency.
• Use the new category filter and the ability to move product sequences to create a showcase that's intuitive and easy for your shoppers to navigate. A well-organized showcase means a smoother shopping experience, which can lead to more sales!
• For creators with many products, the "Bulk add to collection" and "Bulk move to top" features are game-changers. Use them to save valuable time and keep your showcase fresh, relevant, and engaging without tedious individual edits.
• The "Back-in-stock" label is your golden cue to re-engage with popular, previously sold-out products. A quick video promoting a restocked item can drive significant traffic and convert eager shoppers.
• Highlight products with the "Free Shipping" label in your content. This can be a strong incentive for shoppers to complete a purchase, reducing friction and increasing conversion rates.
• Consider turning on Smart Showcase to let our powerful algorithm help optimize your product order for maximum sales. This can be particularly helpful for new creators or those with large inventories. Remember, you always have the flexibility to turn it off if you prefer manual control.

FAQsHow do I turn off Smart Showcase?A creator can turn off Smart Showcase in the upper right corner of the Showcase Page settings. You can easily toggle it on or off at any time.