Collections

Collections is a new feature that allows you to organize products from your Showcase into curated, themed lists. Instead of just sharing your entire Showcase, you can now create focused collections and share a specific link to help your audience shop exactly what they're looking for.

Benefits

• Effortless curation: Easily create curated product lists directly from your showcase to highlight products that fit a specific theme or vibe.
• Simple sharing, more sales: Generate a single, shareable link for each collection to promote your products on your social channels, personal website, or in a newsletter.
• Organize for impact Organize your products into tailored collections to provide a clear, shoppable experience for your audience, helping you drive real results.

How it works

1. Create your collection: Go to your showcase management page and click "Create Collection." Give it a name and a short description (up to 200 characters).
2. Add products: Select the products you want to include from your existing Showcase (up to 100 products)
3. Share your link: Once saved, you can generate a unique, shareable link for your new collection. Use this link on any of your social platforms or in a newsletter to drive sales. You can do this through clicking the three dots to find "Share collection" in your showcase or use the share button from the collection detail or collection preview page.
4. Update your collections: Click on the three dots to get the option to add more products, edit, preview, or remove the collection. To remove a specific product, swipe to remove.

Tips

• Create a themed experience: Grouping products by theme (e.g., "Electronics", "Back-to-School Essentials," "Summer Skin Care") makes it easier for your audience to find what they need.
• You can share collections almost anywhere. Try it out in your social bios, stories, newsletters, or even in blog posts.
• Keep in mind that up to 4 collections can be displayed within your showcase and only showcases with 1+ products will be shown.

FAQs:

• Can I use the same product in multiple collections?
• What happens if I remove a product from my Showcase?
• What happens if I delete a collection?
• Can I change the order of my collections on my showcase?

No. Right now, the order of your collections in your showcase is determined by TikTok and product sales.

• Can I make more than 4 showcases?

Yes, you can make more than 4, but keep in mind that only 4 will be displayed on your showcase at one time.

• What happens when a shopper clicks my collection link?

If the shopper has TikTok, they will be brought to your collections page within the TikTok app where they can seamlessly add to cart and check out items. If they do not have the app, they will see your collection page within their default browser. If they choose to take any action from that page, they will be brought to the TikTok listing on their native App Store.

• Some of my followers can't see my collections in my showcase?

Your follower might be in an A/B test that is preventing them from seeing your collection. They will still be able to see your collection from the shareable link you create.

• Do I earn commissions from any products bought from my collections?

If a shopper uses your link to get to the product, then you can earn a commission on that product. For more details on how commission links work, please check out: Affiliate Links Feature Guide