TikTok for Rithum: Brand Authorization

08/19/2025

TikTok Shop Integration

Summary

What are the key certification requirements sellers must meet to list products on TikTok Shop, especially in restricted categories?

  • Sellers must upload relevant certificates to comply with TikTok Shop’s quality and safety standards. Restricted or invite-only categories (e.g., children’s items) require mandatory certification documents before product syncing.
  • Categories like beauty and personal care require certification via the ChannelAdvisor mapping interface to ensure legal compliance and product safety.

How does the Brand Authorization process work, and when is it required for sellers on TikTok Shop?

  • Brand Authorization verifies sellers’ permission to sell branded products by submitting documentation from brand owners; TikTok may request this anytime and reject listings lacking proper authorization.
  • It balances seller inclusion with brand protection but does not replace infringement reporting by brand owners.

What specific documents are required for different types of sellers to obtain Brand Authorization on TikTok Shop?

  • Trademark owners must provide a valid 10-digit trademark number verified via the USPTO database.
  • First-level authorized sellers need a Letter of Authorization from the brand owner.
  • Second-level authorized sellers must submit two Letters of Authorization: one from the first-level seller and one from the trademark owner.

What is the process for submitting a Brand Authorization request on TikTok Shop?

  • Sellers submit requests by logging into Seller Center and navigating to My Account > Account Settings > Qualification Center > Brand Qualification > Add Brand Authorization.
  • Detailed document requirements and submission instructions are available in Seller Center articles linked within TikTok Shop resources.

What are the implications of Brand Certification and Authorization for sellers on TikTok Shop?

  • Compliance ensures product listings meet legal and safety standards, reducing the risk of listing removal or rejection.
  • Proper authorization protects sellers from unauthorized listing removals and supports brand integrity, fostering trust with customers and brand owners.

Brand Certification

At TikTok Shop, we commit to the highest quality and safety standards for our customers. Sellers may need to upload relevant certificates to meet these standards and legal requirements.
Note: Restricted categories require certification documents during sync. For example, products in invite-only categories like children's items need authorization before syncing. In categories like beauty and personal care, where certifications are mandatory, documentation can be provided through the ChannelAdvisor mapping interface. For full details, review the Brand Certification article here.

Brand Authorization

This process allows sellers to demonstrate they are authorized to sell branded products on TikTok Shop by submitting documents from brand owners. While TikTok does not mandate brand authorization for every brand, we retain the authority to request documentation from Sellers if necessary and have the right to reject listings without proper authorization. Although this doesn't prevent reports of infringement for the brand owner, it verifies sellers' permissions, ensuring a balance between diverse seller inclusion and brand interest protection.

Brand Authorization Request Requirements

For Trademark Owners:

  • A valid and registered 10-digit trademark number must be provided. The trademark number will be verified against the US Patent and Trademark Office (USPTO) website.

For First-Level Authorized Sellers:

  • Provide a Letter of Authorization from the brand owner granting permission to sell their products on TikTok Shop.

For Second-Level Authorized Sellers:

  • Submit two Letters of Authorization: one from the first-level authorized seller and another from the trademark owner.
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How to Submit a Brand Authorization Request

To submit a brand authorization request, log in to your seller account in Seller Center by clicking on My Account > Account Settings > Qualification Center > Brand Qualification > Add Brand Authorization.
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For detailed descriptions of required documents for brand authorization, refer to the Seller Center article here:
Brand Authorization.For additional instructions on how to submit a brand authorization request, refer to the My Account - All Account Settings and Personalizations article.
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