What are the initial account setup requirements for selling on TikTok Shop across different markets?

• Sellers must have a posting account for the specific market they intend to sell in; US, UK, and MX require separate Seller Center accounts per market, while EU sellers can create multiple shops under one account for different countries.

How do sellers integrate TikTok Shop with third-party platforms like ChannelAdvisor and Rithum?

• Sellers install the Rithum app via TikTok Seller Center, copy the Seller ID and Authorization Token into ChannelAdvisor’s TikTok settings, then connect TikTok Shop within Rithum by entering these credentials to enable commerce network integration.

What are the key steps to authorize and link TikTok Shop with external commerce management tools?

• Log into Seller Center, navigate to Growth > Apps & Services, install Rithum, agree to terms, copy Seller ID and Token, then paste them into ChannelAdvisor and Rithum to complete the authorization and connection process.

What implications does the multi-market account structure have for sellers managing TikTok Shop operations?

• Sellers targeting multiple EU countries benefit from managing shops under one account, simplifying operations, whereas sellers in US, UK, and MX must maintain separate accounts, which may increase administrative overhead.