TikTok Seller Center App Privacy Policy

Introduction

1. Information We Collect

Information You Provide

• Account Information. When you create an account (including when you are acting as representative) or otherwise interact with us on the TikTok Seller Center App, you may be required to provide certain information including your name, telephone number, primary address, date of birth, tax information (e.g. your SSN, ITIN, or place of birth), email address, company/organization name and details (including, where applicable, your trade/public register name and registration details (e.g. company number and share capital)), job role, area of expertise and payment information (e.g. bank account number). You may also be required to provide information and documents to verify your identity, which may include employment information or identification card.
• Messages. We collect content you compose, send, or receive through the TikTok Seller Center App’s messaging functionalities, subject to applicable law. This includes messages you send through our chat and virtual assistant functionalities when communicating with us and with others (such as buyers who purchase your products in TikTok Shop), and the associated metadata (such as when a message was sent, received, or read, and message participants).
• Business Content. Text, photos or videos you create, import, upload or publish on the TikTok Seller Center App for e-commerce purposes, and their associated metadata (“Business Content”).
• Other Information You Share with Us. When you contact or otherwise communicate with us, we process information that you provide us in order for us to reply to your business inquiries or requests, including to provide support. We also process information you share with us via the TikTok Seller Center App, including through your participation in surveys, questionnaires, research, promotions, marketing campaigns, events, or contests.

Automatically Collected Information

• Technical Information. When you use the TikTok Seller Center App, we automatically collect network and device information such as your IP address, device identifier, device name, type of operating system, time zone, language and other local settings, and server logs (which can include information like access dates and times).
• Usage Information. We collect information about how you engage with the TikTok Seller Center App, including information about the content you view, the duration and frequency of your use, and your engagement with others.
• Insights. We collect performance data and insights about Business Content, such as why it is performing well.
• TikTok Account Information. If you choose to link your TikTok account with your TikTok Seller Center App account, we can access information like your email address, phone number, username, verification status,and user content, in accordance with your permissions.

Information From Other Sources

• Our vendors and suppliers that help provide the TikTok Seller Center App and related services you may interact with;
• Business and identity verification providers, which we use to help prevent and detect fraud;
• Payment processors, transaction fulfillment providers, and logistics providers;
• Your authorized agents or third party representatives;
• Publicly-available sources;
• Third-party lead generation providers; and
• TT Commerce & Global Services LLC and its affiliates (“TT Commerce & Global Services”) for purposes such as enabling e-commerce transactions;
• Affiliates controlled by, or under common control with, us; and
• Third-party services if you choose to sign-up or log-in to the TikTok Seller Center App using, or link your account to, a third-party service, in which case we may collect information such as your public profile information and email from the third-party service. You may also choose to import certain information, like reviews of your products or store, from select third-party services.

2. How We Use Your Information

• To enable us to operate and administer the TikTok Seller Center App, so that you can open, manage and promote your store(s) on TikTok Shop, interact with buyers, and fulfill requests for the purchases of products and services.
• To provide support, including to perform troubleshooting and deliver service-related notifications.
• To communicate with you, including to notify you about changes to the TikTok Seller Center App; respond to your business inquiries; and provide you with personalized advice about the services we offer.
• To personalize and customize certain features and content on the TikTok Seller Center App.
• To facilitate sales, promotion, and purchases of products and services.
• To enable sellers and creators to view other sellers' content for the purposes of creating more content.
• To enforce the terms of service and other policies that apply to you, which may include those of our service providers and business partners. Where permitted by applicable laws, we may also scan, analyze, and review messages and associated metadata for this purpose.
• To investigate and resolve complaints or disputes between you and buyers.
• To maintain and enhance the safety, security, and stability of the TikTok Seller Center App and related services by identifying and addressing technical or security issues or problems (such as technical bugs and spam accounts) detecting abuse, fraud, and illegal activity.
• To verify your identity as part of our account registration, security and fraud prevention measures and due diligence.
• To review, support, improve, and develop the TikTok Seller Center App, and train, test, and improve technology, such as machine learning models and algorithms, including by monitoring user interactions and content; performing A/B tests; conducting research; and scanning, analyzing, and reviewing messages and associated metadata.
• To promote the TikTok Seller Center App and related services, including by sending marketing communications that may be useful to you. You have the ability to opt out of receiving these communications by clicking a link in the footer of each marketing communication we send.
• To comply with our legal obligations and defend our legal rights and commercial interests, and those of our affiliates, users, and the public.
• For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.
• To aggregate or de-identify Information We Collect.

3. How We Share Your Information

Service Providers and Business Partners

• Integrated Platform Providers. We share information with third-party platforms whose platform or services are integrated with the TikTok Seller Center App. This includes third-party identity verification providers and fraud prevention providers, such as Jumio and/or Ekata (MasterCard). In providing these services, Ekata (MasterCard) may also act as a controller of your personal information for purposes specified in their privacy policy. We may also share limited information, including information you enter into our GenAI Tools as defined in TikTok Creative GenAI Terms, with third parties whose platforms or services power the GenAI Tools, such as Microsoft.
• Advertising, Marketing and Analytics Partners. We share your information with advertising, marketing and analytics partners to assist us in promoting our e-commerce services and related services of our service providers and business partners.
• TT Commerce & Global Services. By virtue of your status as a seller, personal information collected under this TikTok Seller Center App Privacy Policy may be shared with TT Commerce & Global Services. We only share information consistent with applicable law, including Executive Order 14352 and any compliance obligations thereunder.

Other Individuals and the Public

Within our Corporate Group

Other Scenarios

• comply with applicable law, legal process or government requests, as consistent with internationally recognised standards;
• protect the rights, property, and safety of us, our users, intellectual property rightsholders such as copyright holders and brand owners, and others, including to protect life or prevent imminent bodily harm. For example, we may provide information (such as your IP address) to law enforcement in the event of an emergency where someone’s life or safety is at risk;
• investigate potential violations of and enforce our terms, guidelines, or any other applicable terms, policies, or standards; or
• detect, investigate, prevent, or address misleading activity, intellectual property infringement, or other illegal activity.

4. Data Security and Retention

5. Integration With Other Services Operated By Us Or Third Parties

6. Privacy Policy Updates

7. Contact Us

• Webform: https://www.tiktok.com/legal/report/privacy
• Mailing Address: 5800 Bristol Pkwy, Suite 300, Culver City, CA 90230, USA

8. California Terms